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CPGJOBLIST
CANDIDATE DOSSIER
Lucy Howng
 Product Development
San Francisco
EXPERIENCE
Creative, effective product development manager and consumer researcher with experience working for top consumer brands, including Mars Incorporated’s Pedigree and Cesar. R&D product manager for $100 million-plus brand with extensive experience taking ideas from concept to implementation. Excellent organizational, leadership and communication skills. Knowledge of qualitative and quantitative consumer research methodologies, including ethnographic research, focus groups, surveys and statistical analysis. Trained food scientist with experience developing leading food products.
CAREER HIGHLIGHTS
Translated consumer insights into more than one hundred new concepts for Mars Incorporated’s brand portfolios. Identified consumer needs using syndicated data from IRI and internally gathered research from focus groups, CLT’s, online surveys and ethnographies. Linked rapid prototyping with consumer feedback to streamline product development cycle, which increased innovation and speed-to-market for such products as WholeMeals. Worked with cross-functional teams to ideate, write product specifications, develop product prototypes and implement new product ideas. Prior to Mars, worked with distributor of Oscar-winning films to plan, create, design and manage all set furnishings and props for feature film with special effects and period scenes.
RECENT POSITIONS
Product Developer/Product Innovation Team
Mars Incorporated, 2002-2006
Art Department, First Chance Films
Concorde-New Horizons, 2002
EDUCATION
M.S., Product Development Engineering, University of Southern California
B.S., Engineering (Product Design emphasis), Stanford University
B.A., Communication, Stanford University
PERSONAL
Surfing, snowboarding, and traveling, especially to visit family members “scattered in interesting places around the globe.”
IN HER OWN WORDS
“I am looking for a position that will utilize my ability to dig for consumer insights and translate these insights into meaningful products. My creativity and strong technical background helps drive new product ideas forward.”
CPGJOBLIST APPRAISAL
“Lucy combines creativity with a profound knowledge of consumer markets, research methodologies and product development. Her high-level industry experience and advanced education and track record in product design and engineering make her a prime candidate for any product development team.”
Posted 1/2/07 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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PREVIOUS CLOSEUPS:
Cathy Kolumbus Claudia Ramirez Osmar Rodriguez No longer available 12/2006 Tania Green Maurice Adair Sergio Montalvo LeAnne Richards JUAN C. DAVILA RAUL COZ Waynell L. Henson John H. Ward Earnestine Benford Mark J.L. Buss No longer available Alan S. Willner RANDY R. ZENO Randall E. Patterson Darrell Thompson LUCI SHEEHAN M. P. ( curently employed ) Kenneth S. Kandall PHILLIP J. BALL JACKIE APODACA
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