K. MacDONALD PARRIS
Marketing/Product Development
New York
EXPERIENCE
Senior corporate marketing executive with wide-ranging experience in marketing, strategy, product development, promotion planning, advertising, market research, packaging, sourcing and financial analysis. High-level experience at leading companies, including Federated Department Stores, Maybelline Inc., Johnson & Johnson, Bonne Bell, Inc., and Nu-World Corporation.
CAREER HIGHLIGHTS
Grew promotional sales 37 percent to $13 million, reestablishing Maybelline as the leader in mass-market category. Revitalized and redirected brand appeal, boosting celebrity cosmetic sales 13 percent to $11 million. Reengineered Jordan Marsh branch merchandising, growing women’s apparel sales 17 percent to $17 million. Seized opportunity to fill market void, catapulting licensed product sales from 800 to 24,000 units.
RECENT POSITIONS
Senior Director, Product Development
Nu-World Corporation, 2004-2007
Associate Director of Marketing
Bonne Belle Inc., 2002
Senior Marketing Manager
Maybelline, Inc., 1996-2002
EDUCATION
MBA, Clark Atlanta University
B.A., Dartmouth College
PERSONAL
Equestrian events, weight training, travel, gourmet cooking, reading and creative writing.
IN HIS OWN WORDS
“During my career, I have formulated and executed innovative strategies to drive revenues, grow market share and improve brand recognition in consumer products, apparel and retail industries. Understanding markets, customers and competition and reacting accordingly, utilizing highly effective market research and analysis to shape strategy, and revitalizing product focus and corporate/brand reputations are some of the skills I contribute to any new situation. I seek a leadership position in a dynamic company with growth opportunity where I can provide an immediate impact.”
CPGJOBLIST APPRAISAL
“Parris’s strategic, creative and analytical thinking transcends industries and combine a unique background of brand management, retail management and product development. This candidate displays exceptional interpersonal and communication skills -- we are confident he will be of value to your organization.”
Posted 1/2/08 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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