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COVER STORY
Employers get creative
as talent gets scarcer
 The growth of U.S. labor force will continue to slow in the next 10 years, according to projections just released by the Bureau of Labor Statistics. And that means that companies will have to get creative to attract new employees, especially in highly skilled specialties.
“The increased demand for skilled talent is just starting,” says Michael Carrillo, president of CPGjobs, the consumer packaged goods industry’s leading recruiting service. “As the retirement of the Baby Boom generation increases, the need for replacement workers will become critical. Smart companies are not waiting -- they are addressing the problem now by looking at new methods to win the war for talent.”
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HIRES GUARANTEED!CPGjobs’ new guaranteed hire packages take the guesswork out of recruiting. You get unlimited job postings--and guaranteed hires. Buy multiple hire packages and pay even less. Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. K. MacDONALD PARRIS
Marketing/Product Development
New York
EXPERIENCE
Senior corporate marketing executive with wide-ranging experience in marketing, strategy, product development, promotion planning, advertising, market research, packaging, sourcing and financial analysis. High-level experience at leading companies, including Federated Department Stores, Maybelline Inc., Johnson & Johnson, Bonne Bell, Inc., and Nu-World Corporation.
CAREER HIGHLIGHTS
Grew promotional sales 37 percent to $13 million, reestablishing Maybelline as the leader in mass-market category. Revitalized and redirected brand appeal, boosting celebrity cosmetic sales 13 percent to $11 million. Reengineered Jordan Marsh branch merchandising, growing women’s apparel sales 17 percent to $17 million. Seized opportunity to fill market void, catapulting licensed product sales from 800 to 24,000 units.
RECENT POSITION
Senior Director, Product Development
Nu-World Corporation, 2004-2007
EDUCATION
MBA, Clark Atlanta University
IN HIS OWN WORDS
“During my career, I have formulated and executed innovative strategies to drive revenues, grow market share and improve brand recognition in consumer products, apparel and retail industries. Understanding markets, customers and competition and reacting accordingly, utilizing highly effective market research and analysis to shape strategy, and revitalizing product focus and corporate/brand reputations are some of the skills I contribute to any new situation. I seek a leadership position in a dynamic company with growth opportunity where I can provide an immediate impact.”
CPGJOBLIST APPRAISAL
“Parris’s strategic, creative and analytical thinking transcends industries and combine a unique background of brand management, retail management and product development. This candidate displays exceptional interpersonal and communication skills -- we are confident he will be of value to your organization.”
Posted 1/2/08 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
Complete Dossier | Email Dossier | More Candidate Closeups
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NOTES
from the revolution
WOMEN IN LEADERSHIP
FEB. 19: CPGjobs is sponsoring the inaugural Women in Leadership Symposium, February 19, at the Marriott Los Angeles Downtown. Top area diversity leaders will address the event, including: Apalia Chopra, partner for O’Melveny & Myers; Kelly Edwards, vice president, talent development, for NBC Universal; Renee White Fraser, president and CEO of Fraser Communications; Barbara Pollack, vice president, legal, Space and Airborne Systems, Raytheon; Patti Rockenwagner, vice president, Time Warner Cable L.A. region; and Antoinette Salvadori, director of diversity for the Walt Disney Studios. The event is presented by the California Diversity Council -- for more information visit their website.
WELCOME ABOARD: CPGjobs welcomes Boston Beer Company, Inc., Brown and Cole Stores, Consolidated Container Co., Perficient Consulting and Sweetriot to its growing roster of CPG clients. For the complete list visit CPGjobs.
HEALTHY, WEALTHY AND WISE: The top trends affecting consumer food purchasing are health concerns, an increased desire for premium products and a demand for increased variety, according to the 2008 North American Food & Agribusiness Outlook just released by international business bank Rabobank. “With the increased media attention on obesity and associated health problems, consumers are trying to eat healthier foods, placing an increased focus on items such as fruits, vegetables and whole grains,” the bank said. “Additionally, as household disposable income increases and free time diminishes, consumers have an increased desire for better quality and more convenient products that command higher prices. One of the results of this trend, the survey reported, is the increase in sales of specialty items such as fresh-cut fruits and vegetables,” according to the report. Between 1997 and 2006, fresh-cut produce sales increased by nearly 170 percent and reached an estimated $13.4 billion in sales.
MARK YOUR CALENDARS: For the New York Home Textiles Market Week, Jan. 31-Feb. 7 in New York; the International Home and Housewares Show, February 2-4 in Chicago; the Western Association of Food Chains, April 5-10; All Things Organic, April 27-29 in Chicago; the Natural Products Expo West, February 13-16 in Anaheim, Calif.; and the Fancy Food Show, April 27-29 in Chicago. See CPGjob’s Calendar for more events and updates.
ON THE MOVE: General Nutrition Centers, Inc., has named Beth Kaplan chief merchandising and marketing officer. She will report to CEO Joe FortunatoValassis announced the election of Wallace Snyder, American Advertising Federation president and CEO, to the Valassis board of directorsEinstein Noah Restaurant Group, Inc. appointed Thomas Mueller to its board of directors. Mueller previously served as the president and chief operating officer of Wendy's International...Remy Cointreau USA named Vincent Duhem vice president, marketing. He will work directly with France and Remy Cointreau USA's spirit agency partners on the creation and execution of marketing strategiesJames Harris will become the chief financial officer for Charlotte, N.C. based Coca-Cola Bottling Co. Consolidated...PepsiCo announced the appointment of Dr. Mehmood Khan to the newly-created position of chief scientific officer, reporting to CEO Indra NooyiSend your company news to editor@CPGjoblist.com
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