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COVER STORY
Talent acquisition 2.0:
back to the future
 Beyond the ailing economy and employment outlook, one of the biggest stories in talent acquisition over the past year was the increasing acceptance of social media as an essential tool for human resource management. In many ways, however, the HR adaptation of social technology is a “back to the future” story “ a welcome return to the fundamental essence, the “core values”, of recruiting itself.
Last year was a year in which all things “web social” gained increased growth and attention. Year-over-year unique visitors to the top 10 social networking sites increased 26 percent, with LinkedIn, the most popular professional social network leading the way “ logging 146 percent growth and about 1 million new members each month. It was also a year in which traditional recruitment websites began to incorporate social media as part of their offerings. Monster acquired Affinity Labs; Career Builder announced a strategic partnership with Facebook; and Simply Hired developed apps on MySpace and Facebook that can be customized as widgets on individuals’ personal profiles and desktops.
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Begin networking now Find out how to network and connect with thousands of people using our professional CPG Candidate Pipeline and save on recruiting costs! Special offers to usher in 2009! Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. Stephanie Preshon-Baker Consumer Research
Product Manager
Chicago
EXPERIENCE
Assertive product manager for consumer market research focused on the development of actionable marketing solutions used to understand and capitalize consumer purchases. Proven ability to gather and analyze data transferable through client recommendations. Dedicated manager of cross-functional internal teams for effective solution delivery.
CAREER HIGHLIGHTS
Met client needs by managing and developing profitable syndicated and custom projects using primary and secondary research from Nielsen subsidiaries, including BASES, Homescan and Spectra. Served as content expert for high-end Nielsen products with revenue potential of up to $200,000 per solution. Responsible for product features and benefits, order management processes and product collateral. Led cross-functional teams, including Client Service, Production, Application Development and Finance, to ensure successful completion of product initiatives on strict deadline.
RECENT POSITION
Product Manager/Segmentation Analyst
The Nielsen Company, 2006-2008
EDUCATION
Bachelor of Arts, Miami University, Ohio
IN HER OWN WORDS
"I am currently seeking positions that would include working in the CPG industry working on consumer insights marketing as well as associate brand and or category management responsibilities. I am also considering positions on the market research supplier side seeking product management positions. As part of the team, I will be a good fit for your company because of my intensive product management experience within the Consumer Packaged Goods and Financial Services industries. I work well with others but also independently while effectively completing projects.
CPGJOBS APPRAISAL
"Stephanie is an enthusiastic and experienced expert on consumer research with great insights into the CPG industry and the retail marketplace. She will be a tremendous addition to any research or brand management team."
Posted 1/5/09 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143
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NOTES
from the revolution
WELCOME ABOARD! CPGjobs welcomes its newest clients: California Olive Ranch, DemandTec, Garcoa Labs, Inc., Richardson International Limited, Seventh Generation, Inc., and University Medical Pharmaceuticals Corp. For the complete roster of more than 100 leading CPG companies represented by CPGjobs visit our website.
CONGRATS, PENNY: Congratulations to Penelope Sallberg-Carrillo, executive vice-president of CPGjobs, for receiving the prestigious Presidential Award of the Food Industries Sales Managers Club (FISMC) of Los Angeles, and on completing two years of service, from 2006 to 2008, on the organization’s board of directors.
YOU’RE HIRED! Congratulations to the following CPGjobs clients and their new executives: Tanja Schank hired by Rainbow Light Nutritional Systems; Jessica Vite hired by Coca Cola Enterprises; and Galen Horton hired by Con Agra Foods. If you’re looking for a candidate -- or a job -- contact CPGjobs at 626-535-0143.
RETAIL TRENDS: The U.S. recession has shifted the food industry's focus from premium products to value, a trend that will continue into 2009, according to analysts interviewed by Forbes magazine. “For the past two years, grocers have been promoting organic and gourmet food offerings, which changed from the industry's prior focus on low-carb and other special diet products,” according to the magazine. Grocery marketing efforts will concentrate on value and affordability, which means there will be “an increase in coupons, special discounts and value displays.” Inflation in commodities and other costs remain relatively high, though lower than this summer. One analyst predicted that the food industry would use consumer incentives, such as "buy one, get one free," over across-the-board price cuts in 2009....Rising costs and declining spending is are not stopping Procter & Gamble from planning long-range expansion plans, Chief Operating Officer Bob McDonald told the Cincinnati Business Journal. “Rather than reacting to change, we need to create change -- we need to lead change,” said McDonald. “What we’re busy doing is training P&G managers to identify the opportunities.”
ALL A TWITTER: Businesses are turning to Twitter, the free social networking and micro-blogging service that allows its users to send and read other users' updates, ClickZ reports. Companies using the social messaging tool, including Whole Foods, Dunkin' Donuts, Home Depot and Ford Motor Co.
MARK YOUR CALENDARS: For the Hobby Industry Show, January 25-28 in Anaheim, Calif.; IFDA Partners Executive Forum, January 25-28 in Amelia Island, Fla.; the European Fine Food Trade Fair, January 26-28, 2009 in Maastricht, Netherlands; North American Association of Food Equipment Manufacturers, February 5-7 in Orlando; GMA Food Claims & Litigation Conference, Feb. 24-26 in Rancho Mirage, Calif.; and the International Home and Housewares Show, March 22-24 in Chicago. For more events see CPGjobs online Calendar.
ON THE MOVE: Coca-Cola Co. CEO Muhtar Kent will assume the additional role of chairman, replacing Neville Isdell, who will not run for re-election.... Pilgrim's Pride Corp., president and CEO Clint Rivers and chief operating officer Robert Wright have resigned as the company reorganizes under Chapter 11. Don Jackson, previously president of Foster Farms' poultry division, will take over as president and chief executive, subject to bankruptcy-court approval....Schwan Food Chairman Alfred Schwan has announced that he will retire Dec. 31 after serving the company for 45 years...Former Hershey executive Sylvia Emberger will become corporate nutritionist for Giant Food Stores. Send your company news to editor@CPGjoblist.com
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