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COVER STORY
Your recruitment ROI:
Price versus value
 Today’s highly competitive business environment means increased emphasis on return on investment across the board--and nowhere is ROI more important than recruitment.
“Because it’s an easy metric to measure, there is a tendency to emphasize recruiting costs over recruiting value,” says Michael Carrillo, president of CPGjoblist “This is short-sighted. Putting the best person in place can be worth millions to a company’s bottom-line. Not replacing an executive who doesn’t perform can cost your firm hundreds of thousands of dollars in lost productivity and training.”
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VALENTINE'S SPECIAL
Purchase a "3 for 2" job package and we'll pay it forward by giving a free job to another company referred by you. When the new company uses their free job, you'll get a free job too. Call Michael Carrillo at 626 535-0143 to claim your sweet deal. Tarcus Allen Marketing
Chicago
EXPERIENCE
Marketing professional with strong project management and international brand experience. Proven success in leading cross-functional teams in executing brand development from concept to validation and implementation. Cooperative team player who effectively manages high-stress situations with excellent results.
CAREER HIGHLIGHTS
Successfully revitalized international hair care brands by providing strategic and tactical input to new product development. Executed international marketing plans, SKU rationalization and international sampling program development. Managed $500,000 international operations budget. Oversaw international brand validation ensuring compliance with global regulatory standards. Projected profit and loss analysis to determine international brand feasibility in support of key brands in Africa, Europe and the Caribbean. Also executed the division’s national campaign program with a syndicated radio talk show.
RECENT POSITION
Associate Brand Manager
Blyth Homescents International, 2005
EDUCATION
B.S., Marketing, DePaul University School of Commerce
IN HER OWN WORDS
“My goal is to join a progressive organization located in the greater Chicago area in a marketing-related position. The ideal organization is fast-paced and growth-oriented. My professional experiences have been in new product development, global brand compliance, project management and ethnic marketing. I have successfully interacted with multiple international levels of senior management. I look forward to bringing my unique talents to an organization that is focused on exceeding expectations.”
CPGJOBLIST APPRAISAL
“Tarcus is a strong candidate professionally and would bring a fresh set of talents to any marketing department. She has a solid work history and a positive attitude. We recommend her highly.”
Posted 2/1/06 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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NOTES
from the revolution
WELCOME ABOARD! CPGjoblist welcomes Melitta USA, The Hain Celestial Group, Hasbro, and Virginia College/ECA. For the complete list visit CPGjoblist.com.
DIVERSITY NEWS: Three- quarters of U.S. workers (76 percent) report to a white boss and only one-third (34 percent) say they report to a woman, according to a new Hudson survey reported by DiversityOnline. Fewer than half of employees (43 percent) say there is racial, gender and ethnic diversity on their company’s executive team. Less than half (47 percent) of those surveyed say they are employed by an organization with a formal diversity initiativeWhile women in general have made progress in the last few decades closing the pay gap, one group has regressed: women with college educations, DiversityInc magazine reports. The difference between male and female college graduates has actually grown in the last decade. College-educated women aged 36 to 45 now earn 74.7 cents to every dollar their male counterparts make, according to The New York Times--a penny less than a decade ago. More women are electing to stay home with their children, and these women are most likely to be college educated, the Times reports. “Women face the burden of housekeeping and child-rearing and thus opt for part-time positions or none at all,” DiversityInc quotes.
RETAIL ROUNDUP: Wakefern Food Corp. has won the 2006 “Maximizing People Potential” Award from the Food Marketing Institute. The wholesaler developed a cashier training and placement program in partnership with two not-for-profit groupsGap Inc. CEO Paul Pressler is leaving the company in the face of sales slump--Chairman Robert Fisher will take over as an interim CEO is sought. Sales at Gap and Old Navy stores open more than a year have fallen or been flat for 29 of the past 31 months, and company profit has slipped five quarters in a rowAfter a big start on Black Friday, the 2006 holiday selling season lost steam. Preliminary reports on U.S. retail sales for December 2006 indicate that retail sales, excluding automobiles, rose only 3.8 from December 2005. That compares to a robust increase of 4.6 percent for November. Consumer electronics was the strongest retail category.
MARK YOUR CALENDAR: For the 2007 Meat Conference, February 18-20 in Orlando; Best Practices Category Management Conference, February 20-23 in San Francisco; Refrigerated Foods Association Conference & Exhibition, Feb. 26-27 in The Woodlands, Texas; Promotion Marketing Association, March 19-21 in Chicago; the World Floral Expo 2007, March 14-17 in Miami; Private Label Manufacturer’s Association, March 22-25 in Orlando; Snaxpo 2007, March 24-27 in Hollywood, Fla.; RFID Annual Conference, March 26-28, Dallas; and the American Baker Association, March 30-April 2 in Palm Springs. See CPGjoblist’s Calendar for more events and updates.
PEOPLE ON THE MOVE: Coca-Cola has named Muhtar Kent president and chief operating officer. Coca-Cola CEO E. Neville Isdell said Kent could be a candidate to succeed him at the world's largest soft-drink maker. Bryce McTavish has joined Coors Brewing Co. as vice president, channels and sponsorshipsDiageo North America has named Kellye Walker general counsel. She previously served as chief legal officer and member of the senior management team of BJ’s Wholesale Club Inc.Nelly Wenger has stepped down as managing director of Nestle Switzerland for health reasons. Herv Cathelin will take her placeHewlett Packard announced the promotion of Jon Flaxmanto the newly created post of chief administrative officer and executive vice president, reporting to CEO Mark HurdSend your company news to editor@CPGjoblist.com.
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