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COVER STORY
Companies reach outside
to hit recruiting targets
 “There is no bigger mission for companies in today’s global business environment than recruiting the right people.” Unfortunately, too many firms are still using yesterday’s recruiting tactics, according to Michael Carrillo, president of CPGjobs.
“The old recruiting model isn’t working,” says Carrillo. “To find and recruit the top talent in today’s diverse and competitive talent market, companies need it all and they need it coordinated. This includes professional recruiters, targeted job boards, recruitment outsource companies, corporate job sites, and referral networks to capture and filter talent for the decision-makers. It takes a partnership—and sometimes more than one.”
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HIRES GUARANTEED! CPGjobs’ new guaranteed hire packages take the guesswork out of recruiting. You get unlimited job postings--and guaranteed hires. Buy multiple hire packages and pay even less. Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. DAWN A. CLEVELAND Market Research/Category Insights
Live Oak, TX
EXPERIENCE
Versatile and independent thinker with analytical, sales and marketing, and customer relations experience. Believes in excellence and professionalism and has strong leadership qualities. Proficient in Microsoft Office, the ACNielsen, IRI and Spectra Databases, and the ProSpace Space Management Tool.
CAREER HIGHLIGHTS
During seven-year career at Coca-Cola Enterprises developed schematics, plan-o-grams and store layouts for convenience and petroleum channel stores; helped key account managers and field sales managers develop new product presentations; prepared and presented new product introduction presentations and business reviews; and successfully organized schematic plans to enable sales crews to reset stores. As category analyst for Luke Soules/Acosta International, analyzed historical data to determine past performance and develop plans, tactics and strategies; created access databases, pivot tables and VLook-up formulas; and mastered and maintained all technical resources associated with category management for national brands represented by firm.
RECENT POSITION
Retail Space Analyst
Coca-Cola Enterprises, 2006-2007
EDUCATION
MBA, University of the Incarnate Word
IN HER OWN WORDS
“I am a very dedicated and fast learning employee. I enjoy learning new things and helping others wherever I can. I really enjoy building presentations and business reviews from analytical work I’ve done. I would love to work for a company that offers me the flexibility to not only analyze but also build a presentation based on that work.”
CPGJOBLIST APPRAISAL
"Dawn is a highly experienced analyst with a proven ability to extract important knowledge from reams of data and put that knowledge to use in the real world. She is a well-trained and enterprising team player who would be a definite asset to any CPG sales operation."
Posted 1/30/08 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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NOTES
from the revolution
WOMEN IN LEADERSHIP FEB. 19: CPGjobs is sponsoring the inaugural Women in Leadership Symposium February 19 at the Marriott Los Angeles Downtown. Top area women leaders will address the event including: Apalia Chopra, partner for O’Melveny & Myers; Kelly Edwards, vice president, talent development, for NBC Universal; Renee White Fraser, president and CEO of Fraser Communications; Barbara Pollack, vice president, legal, Space and Airborne Systems, Raytheon; Patti Rockenwagner, vice president, Time Warner Cable L.A. region; and Antoinette Salvadori, director of diversity for the Walt Disney Studios. The event is presented by the California Diversity Council--for more information visit their website.
WELCOME ABOARD: CPGjobs welcomes it newest client: California Scents, Market Performance Group,Playtex Products, Pop Rocks, SCA Tissue North America and Tri Worth Solutions. For the complete list of the more than 100 leading employers who rely on our services, visit CPGjobs.
MITIGATING FACTORS IN ’08: Rising gas prices are having a widespread effect on consumers across the U.S., according to a new Nielsen study. Forty-nine percent of U.S. consumers are reducing their spending because of high gas prices and 70 percent of consumers are making car trips count by combining shopping trips and errands. Forty-one percent are eating out less and 30 percent say they're staying home more often, according to Entrepreneur Online. "Manufacturers and retailers need to be alert to the fact that consumers are looking to save by altering where they shop, how they shop and what products and brands they buy," said Todd Hale, Neilsen’s senior VP of Consumer Shopping & Insights. "Value, convenience and competitive pricing will be more important than ever in the year ahead."
MARK YOUR CALENDARS: For the Western Association of Food Chains, March 29-April 2 in Palm Desert, CA; Leveraging You Multicultural Workforce, Feb. 7-8 in New York; the Natural Products Expo West, February 13-16 in Anaheim, Calif.; NEW Chicago Networking, March 5; NEW/Western Michigan Networking Executive Event, March 12 in Kalamazoo, MI; NEW New England Networking March 28 in Randolph, MA; All Things Organic and the Fancy Food Show, April 27-29 in Chicago. See CPGjob’s Calendar for more events and updates.
ON THE MOVE: Dean Foods has promoted Harrald Kroeker president, Direct Store Delivery Group. The company also promoted Michelle Goolsby to the newly created position of EVP, Development, Sustainability and Corporate Affairs. Greg McKelvey has been promoted to the newly created position of SVP, Dean Foods Strategy and Marketing Services. McKelvey joins Dean Foods' executive team from Dean's WhiteWave Division, where he was SVP, Strategy and Marketing Services...The U.S.-India Business Council announced that PepsiCo CEO Indra K. Nooyi has been elected to the position of chairman--the first woman to ever serve at the helm of the business advocacy organizationCooper Spirits International has named Chad Wiltgen vice president of sales for the western United StatesMix1 Beverage Co. has appointed Joelle Hoffman vice president of salesKnowledge Networks has named consumer products expert Neal Heffernan senior vice president and general manager of the company's Promotions Decisions, Inc. strategic business unitWhite Coffee Corp. has selected Charles Cortellini as a consultant for the company. He was previously president and chief executive officer at First Colony Coffee and Tea...Terlato Wines International has appointed Michelle Pae to the position of senior director of national accounts, on-premise...Send your company news to editor@CPGjoblist.com.
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