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CPGJOBLIST
CANDIDATE DOSSIER
Cesar Hubbard
 Consumer Research
Product Manager
Chicago
EXPERIENCE
Strategic marketing executive with a track record of success in brand strategy development, brand activation planning and advertising production for established and emerging brands within Fortune 500 companies, including; Visa, Anheuser-Busch, PepsiCo, and Kraft. Expertise in building brands, developing business growth strategies and producing cohesive advertising campaigns. Recognized for identifying key consumer insights and converting into compelling marketing and advertising messages, targeting mainstream and Latino consumers to deliver business growth results.
CAREER HIGHLIGHTS
At Anheuser-Busch, Cesar directed a cross-functional team that critically evaluated and upgraded Budweiser’s brand positioning and advertising strategy, which resulted in narrowing the brand’s decline by 48% and improved brand health measures by 8 basis points. Budweiser is a $4.5 billion brand with a $345 million advertising and promotion budget.
As vice president for global brand management at Visa, Cesar led brand strategy development to ensure brand cohesion and effectiveness, resulting in a consistent look, tone and feel and execution in 170 countries, which resulted in a 10% improvement in brand health measures (brand relevance, confidence in brand and brand accessibility). He designed and implemented a nomenclature system that impacted 50 new products in a 12-month cycle, resulting in a faster go-to-market launch process.
RECENT POSITIONS
Interim Vice President, Marketing
Bank of the West
Vice President, Global Brand Management
Visa International, Inc.
Senior Brand Manager, Budweiser
Anheuser-Busch Companies
Brand Manager, Premium Brands
Anheuser-Busch Companies
EDUCATION
MBA, University of Michigan
B.S., California State University, Long Beach
PERSONAL
Cesar is an avid reader of biographies, enjoys a daily early morning run to stay fit and is the proud parent of two young and active children. Cesar and his family currently live in northern California.
IN HIS OWN WORDS
“The types of career opportunities that would excite me the most combine 3 critical work streams; brand strategy development, brand activation and consumer communication (TV, on-line, radio, etc.). I have an absolute passion for designing and activating business growth strategies and plans, and believe that my greatest contribution to a potential employer would be to deliver accretive business results in a short period of time. My future employer of choice will be an organization which recognizes and appreciates the value that sound, strategic marketing can deliver in driving measurable business results with a consumer-facing brand.”
CPGJOBS APPRAISAL
“We recommend Cesar for a CPG marketing role based on his experience leading brand teams for “big brand” companies across different industries. He has demonstrated skills in building high performance marketing teams which deliver impactful business results.”
Posted 02/13/09 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143
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