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COVER STORY
Exciting Changes Are Coming To CPGjobs!
 This month, I am really pleased to let you know about some exciting changes coming to CPGjobs.
CPGjobs is LinkedIn™!
Effective immediately, the CPGjobs job site, CPGjoblist will be LinkedIn enabled. Now, when candidates view your posted positions online, they are provided with a live link directly to your corporate profile on LinkedIn. Additionally, all candidates with a LinkedIn profile will be able to instantly view their LinkedIn connections to your personnel with LinkedIn profiles. This site enhancement augments your employment branding and professional networking efforts, and improves the overall user experience on CPGjoblist.
Automated Payments
Within the next 30 days, CPGjobs will enable online credit card payments directly on CPGjobs. We will notify you once this enhancement is complete. You will then be able to purchase packages, pay for and post your own jobs using a credit card. The CPGjobs website will keep track of your account status, which you can check at any time that’s convenient for you. Positions you post to the site will be immediately published to the CPGjoblist job board. You’ll find this new job purchase service simple and easy to use. Of course, if you do require personal assistance, we are always here for you!
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Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. Cesar Hubbard Marketing Executive
Danville, California
EXPERIENCE
Strategic marketing executive with a track record of success in brand strategy development, brand activation planning and advertising production for established and emerging brands within Fortune 500 companies, including; Visa, Anheuser-Busch, PepsiCo, and Kraft. Expertise in building brands, developing business growth strategies and producing cohesive advertising campaigns. Recognized for identifying key consumer insights and converting into compelling marketing and advertising messages, targeting mainstream and Latino consumers to deliver business growth results.
CAREER HIGHLIGHTS
At Anheuser-Busch, Cesar directed a cross-functional team that critically evaluated and upgraded Budweiser’s brand positioning and advertising strategy, which resulted in narrowing the brand’s decline by 48% and improved brand health measures by 8 basis points. Budweiser is a $4.5 billion brand with a $345 million advertising and promotion budget.
As vice president for global brand management at Visa, Cesar led brand strategy development to ensure brand cohesion and effectiveness, resulting in a consistent look, tone and feel and execution in 170 countries, which resulted in a 10% improvement in brand health measures (brand relevance, confidence in brand and brand accessibility). He designed and implemented a nomenclature system that impacted 50 new products in a 12-month cycle, resulting in a faster go-to-market launch process.
RECENT POSITION
Interim Vice President, Marketing
Bank of the West
EDUCATION
MBA, University of Michigan
B.S., California State University, Long Beach
IN HIS OWN WORDS
“The types of career opportunities that would excite me the most combine 3 critical work streams; brand strategy development, brand activation and consumer communication (TV, on-line, radio, etc.). I have an absolute passion for designing and activating business growth strategies and plans, and believe that my greatest contribution to a potential employer would be to deliver accretive business results in a short period of time. My future employer of choice will be an organization which recognizes and appreciates the value that sound, strategic marketing can deliver in driving measurable business results with a consumer-facing brand.”
CPGJOBS APPRAISAL
“We recommend Cesar for a CPG marketing role based on his experience leading brand teams for “big brand” companies across different industries. He has demonstrated skills in building high performance marketing teams which deliver impactful business results.”
Posted 02/13/09 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143
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NOTES
from the revolution
WELCOME ABOARD! CPGjobs welcomes its newest clients: Alva Amco, Bacardi USA, Foster's Wine Estates America, Hansens Beverage Company, Havi Global Solutions, Munchkin, Inc., Nucal Foods, Playworld Systems, Rayovac/Remington (a division of Spectrum Brands), and Yum Brands. For the complete roster of more than 100 leading CPG companies represented by CPGjobs visit our website.
YOU’RE HIRED! Congratulations to the following CPGjobs clients and their new executives: Debbie Reidy hired by Garcoa Labs; Patrick Snyder joined Stella D'Oro; Tanja Schank hired by Rainbow Light Nutritional Systems; Jessica Vite hired by Coca Cola Enterprises; and Galen Horton hired by Con Agra Foods. If you’re looking for a candidate -- or a job -- contact CPGjobs at 626-535-0143.
RETAIL TRENDS: The U.S. recession has shifted the food industry's focus from premium products to value, a trend that will continue into 2009, according to analysts interviewed by Forbes magazine. “For the past two years, grocers have been promoting organic and gourmet food offerings, which changed from the industry's prior focus on low-carb and other special diet products,” according to the magazine. Grocery marketing efforts will concentrate on value and affordability, which means there will be “an increase in coupons, special discounts and value displays.” Inflation in commodities and other costs remain relatively high, though lower than this summer. One analyst predicted that the food industry would use consumer incentives, such as "buy one, get one free," over across-the-board price cuts in 2009....Rising costs and declining spending is are not stopping Procter & Gamble from planning long-range expansion plans, Chief Operating Officer Bob McDonald told the Cincinnati Business Journal. “Rather than reacting to change, we need to create change -- we need to lead change,” said McDonald. “What we’re busy doing is training P&G managers to identify the opportunities.”
ALL A TWITTER: Businesses are turning to Twitter, the free social networking and micro-blogging service that allows its users to send and read other users' updates, ClickZ reports. Companies using the social messaging tool, including Whole Foods, Dunkin' Donuts, Home Depot and Ford Motor Co.
MARK YOUR CALENDARS: For the Hobby Industry Show, January 25-28 in Anaheim, Calif.; IFDA Partners Executive Forum, January 25-28 in Amelia Island, Fla.; the European Fine Food Trade Fair, January 26-28, 2009 in Maastricht, Netherlands; North American Association of Food Equipment Manufacturers, February 5-7 in Orlando; GMA Food Claims & Litigation Conference, Feb. 24-26 in Rancho Mirage, Calif.; and the International Home and Housewares Show, March 22-24 in Chicago. For more events see CPGjobs online Calendar.
ON THE MOVE: Coca-Cola Co. CEO Muhtar Kent will assume the additional role of chairman, replacing Neville Isdell, who will not run for re-election.... Pilgrim's Pride Corp., president and CEO Clint Rivers and chief operating officer Robert Wright have resigned as the company reorganizes under Chapter 11. Don Jackson, previously president of Foster Farms' poultry division, will take over as president and chief executive, subject to bankruptcy-court approval....Schwan Food Chairman Alfred Schwan has announced that he will retire Dec. 31 after serving the company for 45 years...Former Hershey executive Sylvia Emberger will become corporate nutritionist for Giant Food Stores. Send your company news to editor@CPGjoblist.com
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