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CPGJOBLIST
CANDIDATE DOSSIER
Rosemary Mercado
 Trade Marketing/Sales Management
Fullerton, CA
EXPERIENCE
Creative and results-driven trade marketing and sales management professional with consistent track record of driving growth in leading, high-margin grocery and health and beauty care brands. Achievements in net sales growth, new item execution and sales planning. Progressively responsible experience in customer negotiation, financial analysis, promotion effectiveness, cross-organizational collaboration, development & coordination and implementation of channel marketing plans, field execution, supply chain perspective, team leadership and event planning. Core competencies include bilingual and Hispanic consumers; strategic development; financial effectiveness; trade relationship building; and problem solving.
CAREER HIGHLIGHTS
Managed an over $93 million annual net sales budget and served as region’s key liaison to New York headquarters for Pacific Region in Oral Care and Personal Care Brands.. Brands included Colgate toothpaste and toothbrushes, Mennen Speed Stick, Lady Speed Stick, Colgate shave products and Softsoap. Increased oral care group sales by $3.2 million, underarm unit sales by $1.8 million and toiletries sales by $44 million. Led 10 month $95 million Mennen relaunch that produced a record 3.4 percent share and 34 points of increased distribution in initial 13-week period. Served General Mills in progressively responsible sales management positions for six years, building such brands as Big G Cereals, Betty Crocker, Gold Medal, Pop Secret and Yoplait.
RECENT POSITIONS
Pacific Regional Trade Manager (2003-2006)
Colgate-Palmolive Company, 1994-2006
Senior Account Business Manager (1996-2002)
Colgate-Palmolive Company, 1994-2006
Account Business Manager (1993-1994)
General Mills, 1988-1994
EDUCATION
B.S., Business Administration, Production and Operations Management
California State Polytechnic University, Pomona, CA
Business Administration Management Certificate Program
UCI Irvine Extension, Irvine, CA
PERSONAL
An active member of the community “making a difference” by being involved in Cerritos Performing Arts Center, Brea Community Center, Orange County American Marketing Association and Orange County Hispanic Chamber of Commerce.
IN HER OWN WORDS
“Consistent performance excellence in both personal care and grocery segments in the consumer packaged goods industry is a key asset of my strength. I have a proven track record of progressive advancement in marketing, sales and trade management.”
CPGJOBLIST APPRAISAL
“Rosemary has versatile experience from top-ranked CPG corporations. She has demonstrated her excellence with progressive advancement and leadership in sales and customer, trade and multicultural marketing. We recommend her as a valuable asset to any team focused on building net sales, brand leadership and integrity based partnership.
Posted 3/2/06 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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PREVIOUS CLOSEUPS:
Tarcus Allen Lucy Howng Cathy Kolumbus Claudia Ramirez Osmar Rodriguez No longer available 12/2006 Tania Green Maurice Adair Sergio Montalvo LeAnne Richards JUAN C. DAVILA RAUL COZ Waynell L. Henson John H. Ward Earnestine Benford Mark J.L. Buss No longer available Alan S. Willner RANDY R. ZENO Randall E. Patterson Darrell Thompson LUCI SHEEHAN M. P. ( curently employed ) Kenneth S. Kandall
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