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COVER STORY
Hiring success starts with
better job descriptions
 What’s the most common hiring mistake? According to Vistage speakers Barry Deutsch and Brad Remillard, it’s using inadequate job descriptions to guide the hiring process.
After conducting a survey of 225 executive-level hires in 134 different companies, the two partners found that a staggering 93 percent of searches that resulted in new executive failure made this critical mistake at the outset of the process.
“The first thing most companies do in a job search is throw together a very generic job description,” notes Deutsch. “Or worse, they pull an old, outdated job description off the shelf, dust it off and pronounce it fit for hiring the new executive. Nine out of ten times, that’s a sure recipe for failure.”
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MARCH SPECIALPurchase a "3 for 2" job package and we'll pay it forward by giving a free job to another company referred by you. When the new company uses their free job, you'll get a free job too. Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. Rosemary Mercado  Trade Marketing/Sales Management
Fullerton, CA
EXPERIENCE
Consistent track record of driving growth in leading, high-margin grocery and health and beauty care brands. Achievements in net sales growth, new item execution and sales planning. Progressively responsible experience in customer negotiation, financial analysis, promotion effectiveness, cross-organizational collaboration, development & coordination and implementation of channel marketing plans, field execution, supply chain perspective, team leadership and event planning. Core competencies include bilingual and Hispanic consumers; strategic development; financial effectiveness; trade relationship building; and problem solving.
CAREER HIGHLIGHTS
Managed an over $93 million annual net sales budget and served as region’s key liaison to New York headquarters for Pacific Region in Oral Care and Personal Care Brands.. Brands included Colgate toothpaste and toothbrushes, Mennen Speed Stick, Lady Speed Stick, Colgate shave products and Softsoap. Increased oral care group sales by $3.2 million, underarm unit sales by $1.8 million and toiletries sales by $44 million. Served General Mills in progressively responsible sales management positions for six years.
RECENT POSITION
Pacific Regional Trade Manager (2003-2006)
Colgate-Palmolive Company, 1994-2006
EDUCATION
B.S., Business Administration, California State Polytechnic University
IN HER OWN WORDS
“Consistent performance excellence in both personal care and grocery segments in the consumer packaged goods industry is a key asset of my strength. I have a proven track record of progressive advancement in marketing, sales and trade management.”
CPGJOBLIST APPRAISAL
“Rosemary has versatile experience from top-ranked CPG corporations. She has demonstrated her excellence with progressive advancement and leadership in sales and customer, trade and multicultural marketing. We recommend her as a valuable asset to any team focused on building net sales, brand leadership and integrity based partnership.
Posted 3/2/06 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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NOTES
from the revolution
WELCOME ABOARD: CPGjoblist welcomes Acosta, American Colloid Comopany, Bayer Corporation, Bimbo Bakeries, BumbleBee Foods, Inc., Fresh Express, Larabar and Shaker Recruitment Advertising & Communications to its growing roster of industry clients. For the complete list visit CPGjoblist.
ALL-STAR EVENTS: Colin Powell, Carly Fiorina, and National Diversity Council CEO and Founder Dennis Kennedy will appear at the group’s Texas Diversity and Leadership Conference and HealthCare Diversity Summit, May 15-16 in Dallas. Other speakers at the May event will include United States Treasurer Anna Escobedo Cabral and Dr. Larry Faulkner, president of the Houston Endowment. The Summit will also be held in San Francisco, September 20-21, under the sponsorship of the California Diversity Council. Speakers at the California event will include Kennedy, actress Geena Davis and Chris Gardner, the Wall Street success story who inspired the film, “The Pursuit of Happyness.” Chancellor Robert Birgenau of the University of California, Berkeley, is honorary chair of the California summit. CPGjoblist is a sponsor of the California event and the California and Texas Diversity Councils, both part of the National Diversity Council.
DIVERSITY NEWS: Immigrants are responsible for one in four U.S. technology startups during the past decade, according to a new study reported by the Associated Press. Duke University researchers estimate that 25 percent of technology and engineering companies started from 1995 to 2005 had at least one senior executive—a founder, chief executive, president or chief technology officer—born outside the U.S. The companies employed 450,000 workers and generated $52 billion in sales in 2005, the survey reportedThe U.S. Hispanic Chamber of Commerce Foundation has added three corporate executives to its board of directors: Raquel Egusquiza, director of community development and international strategy for Ford Motor Company Fund; Juan Cento, president of the FedEx Express Latin America and Caribbean Division; and Rudy Beserra, vice president of Latin Affairs for The Coca Cola Company Wal-Mart Stores will donate $300,000 to The National Hispana Leadership Institute over the next three years, Diversity Newswire reports. NHLI will use the grant to expand the organization’s three leadership programs.
RETAIL ROUNDUP: Marketing firm Mintel, Inc., has announced its Top 10 supermarket trends for 2007, according to the Griffin Report. The top trends: Amazonia, products and fruits from the Amazon rainforest; ethical products; reusable containers that can be returned to the store and refilled in bulk; natural beauty products; simplified point-of-purchase displays; technologically advanced packaging, promotion and tracking; Internet marketing; packaging for increased senior accessibility; teen products; and on-the-go breakfast foodRoyal Ahold will sell its U.S. Foodservice unit and Tops Supermarkets in New York, Ohio and Pennsylvania.
MARK YOUR CALENDARS: For the Promotion Marketing Association, March 19-21 in Chicago; the Promotion Marketing Association, March 21-22 in Chicago; Private Label Manufacturer’s Association, March 22-25 in Orlando, Fla.; Snaxpo 2007, March 24-27 in Hollywood, Fla.; RFID Annual Conference, March 26-28, Dallas; the American Baker Association, March 30-April 2 in Palm Springs; the National Association of Chain Drug Stores, April 21-25 in Scottsdale; and the National Frozen and Refrigerated Food Association Executive Conference, April 30-May 2 in Tempe, Ariz.; See CPGjoblist’s Calendar for more events and updates.
PEOPLE ON THE MOVE: Mike Wedge has resigned as CEO of BJ’s Wholesale Club. Herb Zarkin, the firm’s board chairman, will step in as interim CEODavid Burke has been named vice president of business development for Primo Water Corp. Burke has served as chief marketing for Pepsi Bottling Group of Somers, N.Y., and president of sales of marketing for the eastern region of Coca-Cola Enterprises Heineken USA has appointed Chris Steffanci northeast regional sales managerThe McLane Company has named George Bolts division president for the distribution firm’s Mid-Atlantic region and McLane Carolina. David Testroet was named vice president for the distribution firm’s Atlantic regionSend your company news to editor@CPGjoblist.com.
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