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COVER STORY
Today’s job landscape
and how to conquer it
 The hiring landscape has undergone vast changes in the past decade. Employee referrals and the Internet have replaced traditional sources like advertising as the leading sources of candidates, accounting for more than three-fifths of all external hires.
A 2005 Career Xroads survey of forty large corporations employing more than 4.1 million workers found that employee referrals are the top source of external hires (31.7 percent), followed closely by the Internet at 29.6 percent. Direct sourcing, colleges, newspapers, and career fairs together accounted for 20.3 percent, while recruiting agencies accounted for just 3.2 percent.
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MARCH SWEET DEAL Get a jump on your spring hiring with CPGjoblist. Buy two positions in the next three months and get your third listing free (bonus listing may be used at any time). Call Michael Carrillo at 626 535-0143 to claim your sweet deal. RAUL COZ  Marketing Management
Miami
EXPERIENCE
Dynamic, results-driven corporate marketing executive with extensive experience in leading consumer products companies, including Procter & Gamble, the Coca-Cola Company and Johnson & Johnson in Latin America. Twelve years in brand management, product marketing, strategic planning, and marketing communications. Process oriented and adept in recruiting and training top-performing personnel as well as building, leading, and motivating effective teams. Bilingual, English and Spanish.
CAREER HIGHLIGHTS
Successfully launched new products in the infant toiletries category for Johnson & Johnson de Mexico, securing 38 percent shampoo share and leading share positions in bath, powder, lotion, and cologne at Wal-Mart. Boosted Neutrogena sales 19 percent, reaching 1.3 percent share. Relaunched Serena, generating record sales during the July 1999 to December 2000 period, boosting sales 50 percent, and increasing market share 4 percent points to a leading 17.6 percent. At Coca-Cola, established, staffed and trained the marketing organization for Coca-Cola Servicios de Peru in line with company’s brand management vision.
RECENT POSITION
Chief Marketing Officer
Grupo Financiero Uno (Central America), 2005
EDUCATION
MBA, Marketing, The American University
IN HIS OWN WORDS
“My ideal job is one in which I can fully deliver on my corporate marketing and process improvement capabilities in a company with strong values and integrity. Well-balanced and well-rounded CPG executive, with the flexibility to adapt to very demanding business environments. Fully focused on delivering profitable growth and on building organizational capacity.”
CPGJOBLIST APPRAISAL
“Raul is ideally suited for today’s multicultural marketplace. He’s bilingual and bicultural, and he knows how to launch new products and manage marketing assets in a complex CPG environment. He is a strong and knowledgeable marketing leader who will be a great addition to any management team.”
Posted 3/6/06 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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NOTES
from the revolution
WELCOME ABOARD: CPGjoblist welcomes the following companies to its growing roster of employers: American Greetings, American International Industries, Brady Marketing, CPP International, Daisy Brand, Inc., Daymon Worldwide, and Frito-Lay. For a complete list of CPGjoblist clients visit CPGjoblist.com.
GET READY FOR THE NEXT KATRINA: Joseph Campbell, Jr., president and CEO of Associated Grocers, Baton Rouge, La., discussed disaster preparedness and the lessons of Hurricane Katrina, which dealt a devastating blow to many Gulf Coast retailers. Campbell spoke at the FMI Midwinter Executive Conference, January 23 in Scottsdale, Ariz. For a copy of his presentation visit the FMI website.
GMA TO HONOR CPG EXCELLENCE: The Grocery Manufacturer’s Association will award its third annual CPG Award for Innovation and Creativity to one member company at its 2006 Executive Conference June 9-12, at The Greenbrier in White Sulphur Springs, W. Va. Past winners are Campbell Soup Company and Kraft Foods. For more information visit the GMA’s website.
GRAIN OF TRUTH: The Food Products Association is commending new U.S. Food and Drug Administration guidelines defining what is and isn’t whole grain. “Communicating about the whole grain content of foods is important for food companies, so this guidance by the Food and Drug Administration has been eagerly awaited,” said Robert Earl, the association’s senior director of nutrition for the Food Products Association.
MARK YOUR CALENDARS: For the International Home and Housewares Show, March 19-21 in Chicago; Nutricon, March 22-24 in Anaheim; the Natural Products Expo West, March 23-26 in Anaheim, Western Association of Food Chains, April 1-6, Palm Desert, Calif., Petfood Forum 2006, April 3-5, in Chicago; the Wine & Spirits Wholesalers of America Convention and Exposition, April 10-13, in Las Vegas; the National Assn. of Chain Drug Stores, Palm Beach, Fla.; Food Marketing Institute, May 7-9, Chicago; and PLMA’s World of Private Label, May 30-31, Amsterdam. See CPGjoblist’s Calendar for more events and updates.
ON THE MOVE: Tropicana Products has named Rick Gomez chief marketing officer...The Coca-Cola Co. has appointed Tom Mattia director of worldwide public affairs and communications...Johnson O’Hare Companies is growing its perishable division. The company acquired Vandette Sales & Marketing and appointed Chris Darmody to head its perishables division...C-store broker TNT Marketing has expanded its sales team. Mark Carlson, formerly of Masterfoods, becomes TNT’s Northern Zone manager and Debbie Beasley, formerly of Cadbury-Schweppes, takes over the Southeast Zone. Kim Peigne, formerly of RJ Reynolds, has also been named a regional TNT manager she’ll be based in Houston...The American Beverage Association has named James McGreevy III vice president for state and local affairs and Kevin W. Keane, senior vice president of communications...Sara Lee Corp. has sold its U.S. retail coffee brands to Italy’s Segafredo Zanetti Coffee Group. The new MassimoZanetti Beverage USA company will be led by CEO Donald McIntyre. Send your company news to editor@cpgjoblist.com.
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