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Today’s job landscape
and how to conquer it

The hiring landscape has undergone vast changes in the past decade. Employee referrals and the Internet have replaced traditional sources like advertising as the leading sources of candidates, accounting for more than three-fifths of all external hires.

A 2005 Career Xroads survey of forty large corporations employing more than 4.1 million workers found that employee referrals are the top source of external hires (31.7 percent), followed closely by the Internet at 29.6 percent. Direct sourcing, colleges, newspapers, and career fairs together accounted for 20.3 percent, while recruiting agencies accounted for just 3.2 percent.

“Traditional recruiters are becoming a thing of the past,” says Michael Carrillo, president of CPGjoblist. “Recruitment advertising is dying out as well. Direct sourcing only accounts for 6 percent, and much of that is actually Web-based.” The future, according to Carrillo, belongs to outsource solutions that utilize Internet-based technology that harness the “people power” of networking.

Shrinking internal staffs mean that “grabbing a sourcing partner is more important than ever,” according to Carrillo. “Today’s candidate outsourcing should combine technology with human assets to continually reach out to a broad spectrum of qualified candidates.”

Establishing trust through a long-term relationship and good communications is key to getting the most from a good candidate outsourcing partner. “When we get to know you and your needs and combine that with our technology, outreach and experience, the result is a powerful partnership that is a force multiplier for all your hiring efforts,” he says.

“One recruiter sitting alone in an office can’t do it all, and you can’t rely exclusively on data solutions, either. Job boards produce too many unqualified candidates, and individual recruiters don’t have the reach or resources.”

A modern model

CPGjoblist was founded in 1999 as “a model of the modern recruiting,” Carrillo says. “It is a client-driven, Internet-based candidate referral system that also employs real recruiters with an industry-specific knowledge base.” And it refers qualified CPG sales, marketing and research candidates for far less than low-tech, high-cost recruiting agencies, Carrillo says.

“We work like an extension of your HR department and corporate website,” Carrillo says. “There are no fees or commissions to pay, and there is full candidate ownership, now and in the future. This means that we expand your talent pool instead of restricting your options.”

The big boards

CPGjoblist’s website is free to candidates and is used more than 100,000 times per month, he notes. CPGjoblist’s Candidate Alert reaches thousands of additional candidates via email twice a month, while the firm’s nationwide network of specialists maintain continuous contact with candidates, including those not actively searching.

Unlike giant Internet job clearinghouses, CPGjoblist pre-qualifies candidates by focusing on sales, marketing and research candidates in the consumer packaged goods industry.

“The big job boards can create more problems than they solve,” Carrillo says. CPGjoblist candidates are pre-qualified and often personally known. “We work with the same candidates and companies for years. This enables us to be true matchmakers.”

“Most companies want to develop their own hiring solutions for executives,” he concludes. “They don’t want to be part of a nationwide stream with hundreds of thousands of unscreened and unqualified jobseekers. When you work with a partner like CPGjoblist and we’re unique in the industry you’re getting human support, customized service, industry experience and target outreach. Best of all, it comes with greater flexibility and at a considerable savings.”

Michael Carrillo is president of CPGjoblist, the CPG industry’s leading candidate referral system for HR professionals and employers. You may contact him at Michael@cpgjoblist.com or call (626) 535-0143.

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WELCOME ABOARD: CPGjoblist welcomes the following companies to its growing roster of employers: American Greetings, American International Industries, Brady Marketing, CPP International, Daisy Brand, Inc., Daymon Worldwide, and Frito-Lay. For a complete list of CPGjoblist clients visit CPGjoblist.com.

GET READY FOR THE NEXT KATRINA: Joseph Campbell, Jr., president and CEO of Associated Grocers, Baton Rouge, La., discussed disaster preparedness and the lessons of Hurricane Katrina, which dealt a devastating blow to many Gulf Coast retailers. Campbell spoke at the FMI Midwinter Executive Conference, January 23 in Scottsdale, Ariz. For a copy of his presentation visit the FMI website.

GMA TO HONOR CPG EXCELLENCE: The Grocery Manufacturer’s Association will award its third annual CPG Award for Innovation and Creativity to one member company at its 2006 Executive Conference June 9-12, at The Greenbrier in White Sulphur Springs, W. Va. Past winners are Campbell Soup Company and Kraft Foods. For more information visit the GMA’s website.

GRAIN OF TRUTH: The Food Products Association is commending new U.S. Food and Drug Administration guidelines defining what is and isn’t whole grain. “Communicating about the whole grain content of foods is important for food companies, so this guidance by the Food and Drug Administration has been eagerly awaited,” said Robert Earl, the association’s senior director of nutrition for the Food Products Association.

MARK YOUR CALENDARS: For the International Home and Housewares Show, March 19-21 in Chicago; Nutricon, March 22-24 in Anaheim; the Natural Products Expo West, March 23-26 in Anaheim, Western Association of Food Chains, April 1-6, Palm Desert, Calif., Petfood Forum 2006, April 3-5, in Chicago; the Wine & Spirits Wholesalers of America Convention and Exposition, April 10-13, in Las Vegas; the National Assn. of Chain Drug Stores, Palm Beach, Fla.; Food Marketing Institute, May 7-9, Chicago; and PLMA’s World of Private Label, May 30-31, Amsterdam. See CPGjoblist’s Calendar for more events and updates.


ON THE MOVE: Tropicana Products has named Rick Gomez chief marketing officer...The Coca-Cola Co. has appointed Tom Mattia director of worldwide public affairs and communications...Johnson O’Hare Companies is growing its perishable division. The company acquired Vandette Sales & Marketing and appointed Chris Darmody to head its perishables division...C-store broker TNT Marketing has expanded its sales team. Mark Carlson, formerly of Masterfoods, becomes TNT’s Northern Zone manager and Debbie Beasley, formerly of Cadbury-Schweppes, takes over the Southeast Zone. Kim Peigne, formerly of RJ Reynolds, has also been named a regional TNT manager she’ll be based in Houston...The American Beverage Association has named James McGreevy III vice president for state and local affairs and Kevin W. Keane, senior vice president of communications...Sara Lee Corp. has sold its U.S. retail coffee brands to Italy’s Segafredo Zanetti Coffee Group. The new MassimoZanetti Beverage USA company will be led by CEO Donald McIntyre. Send your company news to editor@cpgjoblist.com.

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