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COVER STORY
Turning the downturn around with
innovative recruiting strategies
 Hundreds of executives explored the dynamics of female leadership at the first Greater Los Angeles Women in Leadership Symposium, February 22 in Los Angeles. Chapter President Penny Sallberg-Carrillo, executive vice president of CPGjobs, welcomed the crowd and introduced Dennis Kennedy, founder of the Texas and California Diversity Councils. MORE PHOTOS
The economy is in a downturn and companies in all industries should adjust their recruiting efforts to meet new realities, according to Penny Sallberg-Carrillo, executive vice president in charge of all candidates for CPGjobs, the consumer packaged goods industry’s leading recruiting service.
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HIRES GUARANTEED!CPGjobs’ new guaranteed hire packages take the guesswork out of recruiting. You get unlimited job postings--and guaranteed hires. Buy multiple hire packages and pay even less. Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. Mark P. White  Sales Management/National Accounts/Key Accounts
Flossmoor, IL
EXPERIENCE
Experienced consumer packaged goods sales executive with proven track record in national/key account retail business, space management and consumer insights. Ability to maximize sales, operations, financial and marketing experience at retailer and manufacturer level in a variety of consumer segments and markets. Computer and data system proficient (syndicated data tools); studying/speaks Spanish as a second language.
CAREER HIGHLIGHTS
Responsible for $300 million in business in all categories as leader in ethnic sales and marketing for SuperValu chains Acme, Albertsons Bigg’s, Cub Foods, Shaw’s, Jewel, Save-A-Lot, and Shop-N-Save. Increased African American segment sales 7.2%, Asian segment sales 13.6% and Hispanic segment sales 19.1%. Grew distribution of core ethnic vendors and items in each category for 2006 and 2007 while maintaining division-by-division profitability goals and working with diversity vendor programming. Driving force behind Coors Brewing Company Business growth in Illinois and Wisconsin as well as leading field sales team and distributor network. Coors District Business Manager of the Year, 2003. Anheuser Busch Wholesaler Sales Manager of the Year, 1998.
RECENT POSITION
Business Development Manager
African American, Asian and Hispanic
SuperValu, 2005-present
EDUCATION
B.A., Communications/History, University of Illinois
IN HIS OWN WORDS
“I have a good sense of what retail should look like, who the customers are, and what is needed to drive business. I can clearly communicate that through the company and to the customer. I have the ability to use my advanced knowledge of computer software programs and syndicated data tools to reach company goals. I will lead and execute for the team in a ethical and effective manner, putting the organization in the best position to win.”
CPGJOBS APPRAISAL
“Mark has great CPG experience at major vendor companies (Anheuser Busch, Coors Brewing Company and Nestle) and at major retail chains (SuperValu). Mark has a clear understanding of how to sell to chains at all levels and in many categories, and knows what chains want from their vendors. He has also has experience in ethnic marketing. His references are excellent and his work ethic is outstanding. He would be an asset to any CPG team.”
Posted 3/5/08 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143
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NOTES
from the revolution
WELCOME ABOARD: CPGjobs welcomes its newest clients: Crayola, LLC, The Federated Group, Hanes Brands, Inc., Harbor Freight Tools,
Nintendo of America and Streetmarc. For the complete list of the more than 100 leading employers who rely on our services, visit CPGjobs.
MARCH MENTORING SUMMITS: The California Diversity Council is presenting two symposiums on mentoring this March. Summit I, Managing and Mentoring Diverse Talent, will be held Wednesday, March 26 from 9 a.m. to 12 p.m. at the Westin St. Francis Hotel in San Francisco. The event will be facilitated by Dr. Rita S. Boags, principal consultant with Leadership Technologies LLC. Summit II, Mentoring Across Differences: Dialogues that Create Inclusion, will be held Thursday, March 27 from 9 a.m. to 12 p.m. at the Westin Bonaventure in downtown Los Angeles. For registration or more information visit www.californiadiversitiy.org.
OUTSTANDING DIVERSITY CHAMPION: James White, senior vice president of consumer brands for Safeway, Inc., has been named the Network of Executive Women’s Outstanding Champion for 2008. The veteran CPG/retail executive will be recognized at a reception May 5. The reception, sponsored by Deloitte, will be held in Las Vegas during the FMI show. “James White has consistently championed the mission of NEW by creating diverse, high-performance work teams, demonstrating the business imperative of inclusion, and leading our industry by example with cutting-edge policies at Purina, Gillette and now Safeway,” the Network said in a statement. NEW noted that White contributed to the launch of the Network’s new Northern California regional committee and personally encouraged dozens of Safeway colleagues to join the committee and attend the launch event in November 2007. “The contributions and expertise of James and his staff were also critical to launching our Executive Leaders Forum last year,” NEW said. “The Executive Leaders Forum was a notable success, gathering executives at the vice president-level and above level for senior-level education, support and networking.”
MARK YOUR CALENDARS: For the International Pizza Expo 2008 April 1-3 in Las Vegas; the PMA Retail Produce Solutions Conference 2008 April 3-5 in Houston; All Things Organic and the Fancy Food Show, April 27-29 in Chicago; the Craft Brewers Conference & Brew Expo America, April 16-19 in San Diego; the Global Food & Style Expo, April 27-29 in Chicago, and the FMI Show, May 4-7 in Las Vegas.
ON THE MOVE: Celestial Seasonings has named Michael Bloom vice president of marketing. He will be responsible for all marketing activities, including communications, branding, market development and product innovation...The Home Depot announced the appointment of Albert Carey to the firm’s board of directors. Carey is the president and chief executive officer of PepsiCo's Frito-Lay North America divisionMarion Glover, president of Atlanta-based Glover Capital Inc., has joined the industry advisory council at First Beverage, headquartered in Los Angeles...Steve Bellini will step down from his position as president and chief executive officer at Future Brands LLC, the U.S. sales and distribution company for Beam Global Spirits & Wine and the Absolut Spirits Co. Kevin Fennessey, chairman of the Future Brands board, will take on a greater role in the management of the company, working with Bill Newlands, who recently rejoined Beam Global as senior vice president of U.S. commercial development. The company also named Robert Hill chief financial officer, replacing Barry O’NeilSend your company news to editor@CPGjoblist.com.
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