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CPGJOBLIST CANDIDATE DOSSIER
Mark L. Perry
Sales Management Leader Atlanta, Georgia
EXPERIENCE
An accomplished sales manager and executive leader with a strong portfolio of industry- leading and entrepreneurial consumer packaged goods companies. Mark is an expert relationship manager with unusually strong skills in building trust, delivering value, and creating long term relationships across multiple levels among customers, manufacturers, companies, distributors, and broker networks. He is an effective sales manager with an exceptional talent for recruiting, hiring, training, mentoring, motivating, and providing strong leadership to corporate sales teams, brokers, and independent distributor and manufacturer sales forces.
CAREER HIGHLIGHTS As Director of Category Development with Daymon Worldwide, Mark managed a private label beverage portfolio valued at over $800 million. In that position, he created new private label beverage entries for major FDMCG retailers, adding an additional $45 million to the bottom line. As National Account Manager at Ghirardelli Chocolate, he pioneered the drug channel, bringing $18 million to the company. In that position, Mark also created a new specialty channel, which resulted in $5 million in incremental sales. He developed Ghirardelli’s Target business to exceed $20 million and grew the Wal-Mart confection and baking businesses by 178%. As Regional Sales Director for Quaker Oats, Mark created and developed a vending, foodservice, and on-premise business for the Gatorade brand in Metro New York valued at over $9 million it’s first year. Most recently, Mark has been working with Kids Only, Inc.; a start up selling licensed bottled water for children.
RECENT POSITIONS
Vice President of Sales Kids Only Inc. 2007-2009
Director of Category Development Daymon Worldwide 2005-2007
The Ghirardelli Chocolate Company National Accounts Manager 2001-2005
EDUCATION
Business Administration, Rutgers University, New Jersey
PERSONAL
Mark is married with two daughters. An avid fitness enthusiast, he enjoys working out, cycling, golfing, and playing in his basketball and softball leagues.
IN HIS OWN WORDS
“I have created, trained, managed, and developed highly effective sales teams, multi- channel distribution networks, and have cultivated broker relationships on a national scale. I have headquarters and national account experience, have held P&L responsibility, and have successfully navigated within every channel of trade. I have also been involved in creating multiple new business opportunities and go to market strategies, and have developed new markets in addition to growing existing ones. I have worked cross functionally with various departments, am well versed in extracting and interpreting syndicated data, and have consulted in the development of both new products and new category entries. I possess tremendous presentation skills and am comfortable in individual, C-Level board and large group settings. My diverse background and skill set has afforded me classical CPG training as well as start up and entrepreneurial experience.”
CPGJOBS APPRAISAL Mark’s strong, senior-level sales management background and demonstrated history of business development and revenue generation will make him an exceptional asset to your sales and marketing team. His cross-channel experience and management acumen will grow the bottom line, while producing innovative, branded product lines with both new and existing customers. He is an exceptional asset with the leadership ability to build solid, profitable business relationships and alliances for your organization.
Posted 03/13/09 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143
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