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COVER STORY
Workplace Diversity in a Down Economy
What is the status of diversity initiatives in an unstable economy?
“This is where the rubber meets the road” said Frank McClosky, vice president of diversity for Georgia Power in a recently published article for SHRM Online.* “It’s amazing how diversity initiatives are so important during good economic times, but drop off during bad times. During the next 18 months we’re all going to have to take an honest look at our diversity initiatives; are they built to last, or are they just nice, but not really required?” In fact, economically challenging times may be the worst possible time to scale back on diversity and inclusion efforts.
In harder times the tendency is to cut back on people oriented services in favor of direct revenue generating activities, but that can be shortsighted. Properly managed, diversity and inclusion initiatives are key to helping companies reach their business objectives, and importantly, make talented employees feel more valued and important.
The SHRM article points out that a shaky economy can actually have a positive impact on diversity, forcing companies to get really succinct and focused on how diversity and inclusion enable them to reach their goals. In tougher times, organizations are most likely...
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Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. Mark L. Perry Sales Management Leader
Atlanta, Georgia
EXPERIENCE
An accomplished sales manager and executive leader with a strong portfolio of industry- leading and entrepreneurial consumer packaged goods companies. Mark is an expert relationship manager with unusually strong skills in building trust, delivering value, and creating long term relationships across multiple levels among customers, manufacturers, companies, distributors, and broker networks. He is an effective sales manager with an exceptional talent for recruiting, hiring, training, mentoring, motivating, and providing strong leadership to corporate sales teams, brokers, and independent distributor and manufacturer sales forces.
CAREER HIGHLIGHTS
As Director of Category Development with Daymon Worldwide, Mark managed a private label beverage portfolio valued at over $800 million. In that position, he created new private label beverage entries for major FDMCG retailers, adding an additional $45 million to the bottom line.
As National Account Manager at Ghirardelli Chocolate, he pioneered the drug channel, bringing $18 million to the company. In that position, Mark also created a new specialty channel, which resulted in $5 million in incremental sales. He developed Ghirardelli’s Target business to exceed $20 million and grew the Wal-Mart confection and baking businesses by 178%.
As Regional Sales Director for Quaker Oats, Mark created and developed a vending, foodservice, and on-premise business for the Gatorade brand in Metro New York valued at over $9 million it’s first year.
Most recently, Mark has been working with Kids Only, Inc., a start up selling licensed bottled water for children.
RECENT POSITION
Vice President of Sales
Kids Only Inc.
EDUCATION
Business Administration, Rutgers University, New Jersey
IN HIS OWN WORDS
“I have created, trained, managed, and developed highly effective sales teams, multi- channel distribution networks, and have cultivated broker relationships on a national scale. I have headquarters and national account experience, have held P&L responsibility, and have successfully navigated within every channel of trade. I have also been involved in creating multiple new business opportunities and go to market strategies, and have developed new markets in addition to growing existing ones. I have worked cross functionally with various departments, am well versed in extracting and interpreting syndicated data, and have consulted in the development of both new products and new category entries. I possess tremendous presentation skills and am comfortable in individual, C-Level board and large group settings. My diverse background and skill set has afforded me classical CPG training as well as start up and entrepreneurial experience.”
CPGJOBS APPRAISAL
Mark’s strong, senior-level sales management background and demonstrated history of business development and revenue generation will make him an exceptional asset to your sales and marketing team. His cross-channel experience and management acumen will grow the bottom line, while producing innovative, branded product lines with both new and existing customers. He is an exceptional asset with the leadership ability to build solid, profitable business relationships and alliances for your organization.
Posted 03/13/09 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143
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NOTES
from the revolution
WELCOME ABOARD! CPGjobs welcomes its newest clients:
Allstar Products Group, Alva Amco, Bacardi USA, Foster's Wine Estates America, Hansens Beverage Company, Havi Global Solutions, Munchkin, Inc., Nucal Foods, Playworld Systems, Rayovac/Remington (a division of Spectrum Brands), and Yum Brands. For the complete roster of more than 100 leading CPG companies represented by CPGjobs visit our website.
YOU’RE HIRED! Congratulations to the following CPGjobs clients and their new executives: Joanne Zetah hired by Chicken of the Sea; Elaine Bronte joined Cadbury; Rick Janke hired by Tyson Fresh Meats; Sheku Alieu hired by Miller Brewing; Glenn Donnelly hired by Sara Lee and Ann Marie Houlihan hired by Philips Electronics. If you’re looking for a candidate -- or a job -- contact CPGjobs at 626-535-0143.
RETAIL TRENDS: The U.S. recession has shifted the food industry's focus from premium products to value, a trend that will continue throughout 2009, according to analysts interviewed by Forbes magazine. “For the past two years, grocers have been promoting organic and gourmet food offerings, which changed from the industry's prior focus on low-carb and other special diet products,” according to the magazine. Grocery marketing efforts will concentrate on value and affordability, which means there will be “an increase in coupons, special discounts and value displays.” Inflation in commodities and other costs remain relatively high, though lower than this summer. One analyst predicted that the food industry would use consumer incentives, such as "buy one, get one free," over across-the-board price cuts in 2009....Rising costs and declining spending is are not stopping Procter & Gamble from planning long-range expansion plans, Chief Operating Officer Bob McDonald told the Cincinnati Business Journal. “Rather than reacting to change, we need to create change -- we need to lead change,” said McDonald. “What we’re busy doing is training P&G managers to identify the opportunities.”
ALL A TWITTER: Businesses are turning to Twitter, the free social networking and micro-blogging service that allows its users to send and read other users' updates, ClickZ reports. Companies using the social messaging tool, including Whole Foods, Dunkin' Donuts, Home Depot and Ford Motor Co.
MARK YOUR CALENDARS: For the International Home and Housewares Show, March 22-24 in Chicago. For more events see CPGjobs online Calendar.
ON THE MOVE: Coca-Cola Co. CEO Muhtar Kent will assume the additional role of chairman, replacing Neville Isdell, who will not run for re-election.... Pilgrim's Pride Corp., president and CEO Clint Rivers and chief operating officer Robert Wright have resigned as the company reorganizes under Chapter 11. Don Jackson, previously president of Foster Farms' poultry division, will take over as president and chief executive, subject to bankruptcy-court approval....Schwan Food Chairman Alfred Schwan has announced that he will retire Dec. 31 after serving the company for 45 years...Former Hershey executive Sylvia Emberger will become corporate nutritionist for Giant Food Stores. Send your company news to editor@CPGjoblist.com
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