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CPGJOBLIST
CANDIDATE DOSSIER
Luis Vargas
 U.S. Ethnic Marketing, International Marketing,
Innovation, CPG/OTC
EXPERIENCE
Skilled, MBA-trained marketing professional with experience building top-and bottom-line growth through strategic brand leadership and Hispanic market innovation at Fortune 500 companies. Proven track record of delivering results for complex businesses across a broad range of consumer products and geographical regions, including Latin America/Caribbean, U.S. general market and U.S. ethnic markets. Bilingual English/Spanish, U.S. citizen.
CAREER HIGHLIGHTS
Regional Brand Strategy: Worked with overseas marketing team to develop brand strategy for the cough and cold category, including innovation pipeline roadmap for the category in Brazil and other key LATAM markets. Led overseas consumer learning agendas in support of brand strategy development. Worked with innovation regional director to plan categories and brands portfolio strategies and pipeline (Cough & Cold and Lifestyle categories). Multicultural Marketing: At Unilever Foods, set strategic direction and developed brand strategy for Knorr Hispanic and Lawry’s Spices & Marinades businesses. Innovation/New Products Development Developed and launched Knorr Hispanic pipeline and Lawry’s marinade line extensions that launched in February 2008. Alternate Channels Marketing: At Del Monte Foods developed strategy and product portfolio to penetrate Club and Dollar channels. Additional experience in International Marketing at Heinz and Brand Management at Bayer Consumer Care.
RECENT POSITIONS
Associate Director, Marketing, LATAM Region
Novartis Consumer Health, 2007-2008
Brand Development Marketing Manager,
U.S. Hispanic and General Market
Unilever Foods North America, 2007
Multicultural Marketing Innovation Manager
Unilever Foods North America, 2005-2007
EDUCATION
MBA, Northeastern University
B.S., Business Administration, Universidad Catolica Andres Bello (Venezuela)
PERSONAL
“I have been given the two greatest gifts any man can wish for -- an adorable and healthy kid, and a superb wife who made it all possible. I am also a health and outdoor enthusiast -- I have a third-degree black belt in tae kwon do, am a world-traveled snowboarder and am an experienced skydiver with more than 500 jumps.”
IN HIS OWN WORDS
“I am looking for a corporation that provides me not only with the right job, but a long- term career and the right opportunities for development in any of the three areas I enjoy doing the most: international marketing, product innovation or Hispanic/multicultural marketing. I am looking for a good challenge and a corporation that values the energy, positive attitude, experience and leadership I bring to the plate. I would prefer to stay in the South Florida area but would be willing to consider other geographical areas in the U.S. or Europe.”
CPGJOBS APPRAISAL
“Luis Vargas has an impressive record in building sales and driving innovation in the consumer products and over the counter businesses. His positive attitude, classical marketing training and extensive international and multicultural experience make him a rare find in the talent market.”
Posted 3/3/08 by CPGjobs. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143
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Mark P. White DAWN A. CLEVELAND K. MacDONALD PARRIS Jeffrey A. Porter Hui-Wen (Catherine) Hsin Stacy Okazaki Exandrea Pitts Kimberly M. Westhoff Byron Dennis Heidi Hall Nina C. Pascual Edmundo Macias Jr. Rosemary Mercado Tarcus Allen Lucy Howng Cathy Kolumbus Claudia Ramirez Osmar Rodriguez No longer available 12/2006 Tania Green Maurice Adair Sergio Montalvo LeAnne Richards JUAN C. DAVILA
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