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COVER STORY
CPGjobs expands opportunities
for Network of Executive Women
 CPGjobs has joined forces with the Network of Executive Women to manage the association’s online job site and expand the diversity organization’s recruiting power. The Network's “CPGjobs powered” Job Bank went live March 31 on www.newonline.org, “giving NEW members dynamic new features and an expanded pipeline of diverse and highly qualified CPG/retail industry candidates.”
CPGjobs President Michael Carrillo noted that NEW is the industry’s largest and most active diversity organization with more than 2,200 members representing 300 consumer products and retail companies. “This high-profile partnership further cements our firm’s relationship with the CPG industry and instantly provides NEW members with increased job opportunities and an expanded pipeline of diverse candidates.”
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HIRES GUARANTEED!CPGjobs' new Guaranteed Hire packages take the guesswork out of recruiting. You get unlimited job postings--and guaranteed hires. Buy multiple hire packages and pay even less. Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. Luis Vargas  U.S. Ethnic Marketing, International Marketing,
Innovation, CPG/OTC
EXPERIENCE
Skilled, MBA-trained marketing professional with experience building top- and bottom-line growth through strategic brand leadership and Hispanic market innovation at Fortune 500 companies. Proven track record of delivering results for complex businesses across a broad range of consumer products and geographical regions, including Latin America/Caribbean, U.S. general market and U.S. ethnic markets. Bilingual English/Spanish, U.S. citizen.
CAREER HIGHLIGHTS
Regional Brand Strategy: Worked with overseas marketing team to develop brand strategy for the cough and cold category, including innovation pipeline roadmap for the category in Brazil and other key LATAM markets. Led overseas consumer learning agendas in support of brand strategy development. Worked with innovation regional director to plan categories and brands portfolio strategies and pipeline (Cough & Cold and Lifestyle categories). Multicultural Marketing: At Unilever Foods, set strategic direction and developed brand strategy for Knorr Hispanic and Lawry’s Spices & Marinades businesses. Innovation/New Products Development Developed and launched Knorr Hispanic pipeline and Lawry’s marinade line extensions that launched in February 2008.
RECENT POSITION
Associate Director, Marketing, LATAM Region
Novartis Consumer Health, 2007-2008
EDUCATION
MBA, Northeastern University
Posted 3/3/08 by CPGjobs. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143
Complete Dossier | Email Dossier | More Candidate Closeups
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NOTES
from the revolution
WELCOME ABOARD: CPGjobs welcomes its newest clients: Blue Buffalo, Peapod and Thule. For the complete list of the more than 100 leading employers who rely on our services, visit CPGjobs.
INDUSTRY BRIEFS: Unilever, the world's third largest food group, reports that it sees no signs yet that the slowdown in the U.S. economy is hitting its foods business or that consumers are switching to cheaper products, Reuters reports. The Anglo-Dutch food company said it has offset the sharp rise in commodity costs by increasing its prices and cutting costs and seen no immediate effect on salesSara Lee is interested in acquiring Interstate Bakeries, makers of Wonder and Hostess brand products, according to Crain’s Chicago Business. Other possible acquisition targets for Sara Lee include Oscar Mayer meats and Folgers CoffeeProcter & Gamble has agreed to to a reported $400 million purchaseFrederic Fekkai & Co. and its lluxury hair care lineAnheuser-Busch plans to launch Budweiser American Ale, a darker and richer variety of its flagship brew, on Oct. 6Kimberly-Clark Corp. has signed a sponsorship agreement with social-networking site Meetup to promote its baby brands to young mothers. American Express also has signed an agreement with Meetup to sponsor live meetings of small-business owners to promote the company's "Open" cardTesco will take a planned three-month break in its Fresh & Easy store opening schedule in the U.S. to evaluate operations. It still plans to open 200 stores by early 2009.
KNOW THY CONSUMER: Food quality is not the main reasons consumers choose a market, according to a new report from Vertis Communications. The study finds that just 1 percent of adults say overall food quality is the reason they choose a supermarket, while low prices and convenience -- especially how close the store is to either work or home -- is far more important.
MARK YOUR CALENDARS: For the Craft Brewers Conference & Brew Expo America, April 16-19 in San Diego; All Things Organic and the Fancy Food Show, April 27-29 in Chicago; the Global Food & Style Expo, April 27-29 in Chicago; the FMI Show, May 4-7 in Las Vegas; the Southwest Diversity Job Fair, May 15 in Houston; the FMI Financial Executive Conference, May 18-20 in Phoenix; and the GMDC General Merchandise Marketing Conference, May 30-June 3 in Orlando. For more events see our Calendar.
ON THE MOVE: Pilgrim's Pride has appointed Robert Wright to be the company's new COO; he will report to CEO J. Clinton Rivers. Pilgrim's Pride also named Shane Butler senior vice president for prepared foodsStore-brand soft drink manufacturer Cott has announced that it is replacing its CEO Brent Willis. David Gibbons, a director at the company, will serve as interim CEO while the firm’s board looks for a permanent replacementPepsiCo has elected Ian Cook, president and chief executive officer of Colgate-Palmolive Co., and Lloyd Trotter, vice chairman of General Electric, to its board of directorsHeineken USA has appointed Diane Bailey senior vice president, human resources...Rmy Cointreau USA, has appointed Bruce Doherty vice president, human resourcesSend your company news to editor@cpgjoblist.com
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