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CPGJOBLIST
CANDIDATE DOSSIER
Edmundo Macias Jr.
 Brand Management/Director of Marketing
Los Angeles
EXPERIENCE
Veteran brand management expert with experience in product development, marketing, and building sales through work with clients, distributors and retailers. Entrepreneur with successful track record of launching new products for his own company and clients. Skill-set includes the development of packaging, merchandising, and sales and distribution incentives. Bilingual in Spanish/English with extensive experience in multicultural markets.
CAREER HIGHLIGHTS
Sixteen-year success record at Anheuser-Busch, including the successful national rollout of the Tequiza Beer brand, which generated the firm’s largest first-year profit for a non-line extension. Propelled Bud and Bud Light to Latino market leadership as A-B’s Latino Market brand manager. Successfully launched own products and those for other clients, generating more than $8.6 million in sales.
RECENT POSITIONS
Principal
Planet Sugar Inc., 2001-present
Anheuser-Busch, Inc. (1984-2001)
Brand Manager, Tequiza Beer, 1998-2001
Latino Market Brand Manager
Anheuser-Busch, 1997-1998
EDUCATION
B.S., Loyola Marymount University
PERSONAL
“My personal interests include black-and-white photography and bike riding.”
IN HIS OWN WORDS
“I am the type of person that can find opportunities where others might not. Upon discovering an opportunity, I am then able to develop a product from start to finish to fulfill the need. This includes being able to properly position the product and develop strategically sound marketing initiatives to ensure success.”
CPGJOBLIST APPRAISAL
“Edmundo is an experienced consumer products executive with an entrepreneurial spirit. His passion for products and customers make him a valuable leader for any brand management or marketing team.”
Posted 4/9/07 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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PREVIOUS CLOSEUPS:
Rosemary Mercado Tarcus Allen Lucy Howng Cathy Kolumbus Claudia Ramirez Osmar Rodriguez No longer available 12/2006 Tania Green Maurice Adair Sergio Montalvo LeAnne Richards JUAN C. DAVILA RAUL COZ Waynell L. Henson John H. Ward Earnestine Benford Mark J.L. Buss No longer available Alan S. Willner RANDY R. ZENO Randall E. Patterson Darrell Thompson LUCI SHEEHAN M. P. ( curently employed )
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