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COVER STORY
New responsibilities merit
increased compensation
 Millions of American managers are taking on more responsibilities than ever before. But in too many cases pay and promotions are not keeping pace. Leaner organizations, longer hours, and the tendency of job responsibilities to lag behind reward and recognition are creating a compensation gap that’s leading to higher turnover and lower morale in many companies.
“Some executives are doing the work of two or three people,” says Michael Carrillo, president of CPGjoblist. “Middle- management ranks have been slashed and support personnel have been cut. Pay and promotions policies that reward and recognize productivity are needed,” Carrillo says.
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APRIL SWEET DEAL
Purchase a "3 for 2" job package and we'll pay it forward by giving a free job to another company referred by you. When the new company uses their free job, you'll get a free job too. Call Tami Page at (626) 535-0143 to claim your sweet deal. Edmundo Macias Jr.  Brand Management/
Director of Marketing
Los Angeles
EXPERIENCE
Veteran brand management expert with experience in product development, marketing, and building sales through work with clients, distributors and retailers. Entrepreneur with successful track record of launching new products for his own company and clients. Bilingual in Spanish/English with extensive experience in multicultural markets.
CAREER HIGHLIGHTS
Sixteen-year success record at Anheuser-Busch, including the successful national rollout of the Tequiza Beer brand. Propelled Bud and Bud Light to Latino market leadership as A-B’s Latino Market brand manager. Successfully launched own products and those of clients, generating more than $8.6 million in sales.
RECENT POSITION
Principal
Planet Sugar Inc., 2001-present
EDUCATION
B.S., Loyola Marymount University
IN HIS OWN WORDS
“I am the type of person that can find opportunities where others might not. Upon discovering an opportunity, I am then able to develop a product from start to finish to fulfill the need. This includes being able to properly position the product and develop strategically sound marketing initiatives to ensure success.”
CPGJOBLIST APPRAISAL
“Edmundo is an experienced consumer products executive with an entrepreneurial spirit. His passion for products and customers make him a valuable leader for any brand management or marketing team.”
Posted 4/9/07 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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NOTES
from the revolution
WELCOME ABOARD: CPGjoblist welcomes Alacer Corp., Boiron, Burt's Bees, Carhartt, Crayola, Good Health Natural Foods, HC Brill Company, Inc., Kayem Foods, Inc., K’NEX, Novartis, Russell Stover Candies, SSL Americas, SPINS, and Valeant Pharmaceuticals International to its growing roster of industry clients. For the complete list visit CPGjoblist.
ALL-STAR EVENTS: Colin Powell, Carly Fiorina, and National Diversity Council CEO and Founder Dennis Kennedy will appear at the Texas Diversity and Leadership Conference and HealthCare Diversity Summit, May 15-16 in Dallas. Other speakers at the May event will include United States Treasurer Anna Escobedo Cabral and Dr. Larry Faulkner, president of the Houston Endowment. The California Diversity Council is hosting the Greater Los Angeles Women in Leadership Symposium June 5, 8 to 11:30 a.m., at the Hyatt Regency Century Plaza in Los Angeles. Speakers will include Edith Perez, partner, Latham & Watkins, and Apalla Chopra, partner, O'Melveny & Myers LLP. The California Diversity Council will host its own California Diversity and Leadership Conference and Healthcare Diversity Summit in San Francisco, September 20-21. Speakers at the California event will include Kennedy, actress Geena Davis and Chris Gardner, the Wall Street success story who inspired the film, “The Pursuit of Happyness.” Chancellor Robert Birgenau of the University of California, Berkeley, is honorary chair of the California summit. CPGjoblist is a sponsor of the California event and the California and Texas Diversity Councils, both part of the National Diversity Council. http://www.nationaldiversitycouncil.org
MARK YOUR CALENDARS: For the National Association of Chain Drug Stores, April 21-25 in Scottsdale; the National Frozen and Refrigerated Food Association Executive Conference, April 30-May 2 in Tempe, Ariz.; General Merchandise Marketing Conference, June 1-5, in Scottsdale; the IDFA Milk Technology Conference, June 4-6 in Denver; International Dairy-Deli-Bake 2007, June 3-5 in Anaheim, Calif.; and the GMA Executive Conference, June 6-11 in White Sulphur Springs, W. Va. See CPGjoblist’s Calendar for more events and updates.
ON THE MOVE: Jack Laurendeau has been appointed vice chair of AcostaMary Minnick, EVP and president of marketing, strategy and innovation, will leave Coca-Cola to “pursue a combination of professional and personal goals” in the UKBeam Global Spirits & Wine has appointed John Walter to the new position of director of corporate affairs, international...The Brewers Association has appointed Julia Herz director of craft beer marketing. She replaces Ray Daniels, who remains with the association as director of publicationsSend your company news to editor@CPGjoblist.com
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