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CPGJOBLIST
CANDIDATE DOSSIER
Nina C. Pascual
 Consumer Relationship Marketing/
Market Research
Manila, Philippines
EXPERIENCE
Accomplished marketing, market research and consumer relationship marketing manager with experience in building customer relationships and brand loyalty. Expertise in promotions and events, concept/product testing and rollout, database mining and management, creative development and more. Participated in the firm’s Consumer Relationship Marketing Workshop in Switzerland, to be a local CRM Workshop trainer at Nestle Philippines, Inc. At ACNielsen Philippines, promoted to Research Executive within six months and was consistently ranked as a top executive, performer and revenue generator of customized client service.
CAREER HIGHLIGHTS
Plans and implements a corporate consumer relationship marketing program to promote loyalty and drive sales. Contributed to company’s sales and profits with program based on value, life stage and brand affinity. Ensured continuous, targeted acquisition and the update of the company database of households, ensuring accuracy of data and mining database for brand opportunities. In charge of creative development, editorial, production, mailing and handling of corporate communication materials. Is a source of communication expertise, providing valuable inputs in the acquisition of members and the production of communication materials.
RECENT POSITIONS
Consumer Relationship Marketing Executive
Nestle Philippines, Inc., 2005-present
Research Consultant
United Laboratories, Inc., 2004
Research Executive/Associate Executive, Customized Research
ACNielsen Philippines, Inc, 2002-2004
EDUCATION
M.S., Industrial Economics, University of Asia and the Pacific
MBA, Ateneo Graduate School of Business
PERSONAL
“I took a course in Mandarin at New Asia University in Beijing. I have diverse interests--from sports such as playing badminton, running and swimming--to some leisure and personal time such as reading, baking, and photography. I have an entrepreneurial spirit, and I like to sell products at annual bazaars.”
IN HER OWN WORDS
“It has become my personal goal to do well in the field that I am in. Hard work, determination and initiative are a given. But what keeps a person going? Passion. And I am naturally passionate about my work experiences. I keep abreast of the latest technologies and media channels in order to find new and alternative ways of communicating and eliciting involvement among consumers. I provide ‘out of the box’ ideas, value added insights, and ways of improving communication to consumers to drive them from brand awareness to brand advocacy.”
CPGJOBLIST APPRAISAL
“Nina is a highly experienced marketing, market research and consumer relationship manager with impressive credentials in building consumer loyalty and brand-building. We recommend her highly.”
Posted 5/3/07 by CPGjobs. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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PREVIOUS CLOSEUPS:
Edmundo Macias Jr. Rosemary Mercado Tarcus Allen Lucy Howng Cathy Kolumbus Claudia Ramirez Osmar Rodriguez No longer available 12/2006 Tania Green Maurice Adair Sergio Montalvo LeAnne Richards JUAN C. DAVILA RAUL COZ Waynell L. Henson John H. Ward Earnestine Benford Mark J.L. Buss No longer available Alan S. Willner RANDY R. ZENO Randall E. Patterson Darrell Thompson LUCI SHEEHAN
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