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COVER STORY
Clients drive new CPGjobs
outreach and options
 Employers are the driving force behind a series of transformational changes being rolled out by CPGjobs, the consumer packaged goods leading recruiting service. “You’ve asked for new outreach and new options, and we’ve listened,” says company President Michael Carrillo. The new features include a newly launched employers website, redesigned candidate home page, and new branding.
“These changes will help our employers fill their talent pipeline like never before, attract more candidates to our site, and put more emphasis on diversity, quality, options and service--the things that today’s employers want most. The result is a more powerful pipeline partnership that will enable us to work hand-in-hand with you to deliver ‘the best of the best.’”
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MAY SWEET DEALPurchase a "3 for 2" job package and we'll pay it forward by giving a free job to another company referred by you. When the new company uses their free job, you'll get a free job too. Call Tami Page at (626) 535-0143 to claim your sweet deal. Nina C. Pascual  Consumer Relationship Marketing/
Market Research
Manila, Philippines
EXPERIENCE
Accomplished marketing, market research and consumer relationship marketing manager with experience in building customer relationships and brand loyalty. Expertise in promotions and events, concept/product testing and rollout, database mining and management, creative development and more.
CAREER HIGHLIGHTS
Plans and implements a corporate consumer relationship marketing program to promote loyalty and drive sales. Contributed to company’s sales and profits with program based on value, life stage and brand affinity. Ensured continuous, targeted acquisition and the update of the company database of households, ensuring accuracy of data and mining database for brand opportunities. In charge of creative development and handling of corporate communication materials. Provides valuable inputs in the acquisition of members and the production of communication materials
RECENT POSITION
Consumer Relationship Marketing Executive
Nestle Philippines, Inc., 2005-present
EDUCATION
MBA, Ateneo Graduate School of Business
IN HER OWN WORDS
“It has become my personal goal to do well in the field that I am in. Hard work, determination and initiative are a given. But what keeps a person going? Passion. And I am naturally passionate about my work experiences. I keep abreast of the latest technologies and media channels in order to find new and alternative ways of communicating and eliciting involvement among consumers. I provide ‘out of the box’ ideas, value added insights, and ways of improving communication to consumers to drive them from brand awareness to brand advocacy.”
CPGJOBLIST APPRAISAL
“Nina is a highly experienced marketing, market research and consumer relationship manager with impressive credentials in building consumer loyalty and brand-building. We recommend her highly.”
Posted 5/2/07 by CPGjobs. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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NOTES
from the revolution
WELCOME ABOARD: CPGjobs welcomes Heineken USA, M-Factor, Melissa & Doug, The Natural Dentist and the Widmer Brothers to its growing roster of CPG industry clients. For the complete list visit CPGjobs.
DIVERSITY EVENTS: Colin Powell, Carly Fiorina, and National Diversity Council CEO and Founder Dennis Kennedy will appear at the Texas Diversity and Leadership Conference , May 15-16 in Dallas. Other speakers at the May event will include United States Treasurer Anna Escobedo Cabral and Dr. Larry Faulkner, president of the Houston Endowment. The California Diversity Council is hosting the Greater Los Angeles Women in Leadership Symposium June 5, 8 to 11:30 a.m., at the Hyatt Regency Century Plaza in Los Angeles. Speakers will include Edith Perez, partner, Latham & Watkins, and Apalla Chopra, partner, O'Melveny & Myers LLP. The California Diversity Council will host its own California Diversity and Leadership Conference in San Francisco, September 20-21. Speakers at the California event will include Kennedy, actress Geena Davis and Chris Gardner, the Wall Street success story who inspired the film, “The Pursuit of Happyness.” Chancellor Robert Birgenau of the University of California, Berkeley, is honorary chair of the California summit. CPGjoblist is a sponsor of the California event and the California and Texas Diversity Councils, both part of the National Diversity Council.
DIVERSITY NEWS: Exxon Mobil Foundation has donated $1 million to the United Negro College Fund to support the group’s efforts to increase minority degree attainment by reducing financial barriers to college. The company made the contribution at the UNCF's 63rd Annual Awards Dinner in New York RetirementJobs.com has started an Age Friendly Employer Certification Program to help identify and expand the number of employers that maintain policies and programs consistent with employment of people age 50 and older based on their proficiency, qualifications and contribution, and on terms offered to younger individualsBlack Enterprise magazine has revealed its latest ranking of top cities for African Americans. Washington, D.C., topped the list, followed by Atlanta, Raleigh-Durham, N.C., Houston, Nashville, Dallas, Charlotte, N.C., Indianapolis, Columbus, Ohio, and Jacksonville, Fla.
MARK YOUR CALENDARS: For the General Merchandise Marketing Conference, June 1-5, in Scottsdale; the IDFA Milk Technology Conference, June 4-6 in Denver; International Dairy-Deli-Bake 2007, June 3-5 in Anaheim, Calif.; the GMA Executive Conference, June 6-11 in White Sulphur Springs, W. Va.; National Retail Federation Loss Prevention Conference & Exposition, June 11-13 in San Diego; NACDS Marketplace, June 16-19 in San Diego; Fancy Food Show, July 7-10 in New York; Home Media Expo of the Entertainment Merchants Association, July 17-19 in Las Vegas; and the Online Merchandising Workshop, San Diego, July 18-20. See CPGjob’s Calendar for more events and updates.
ON THE MOVE: PepsiCo has named Derek Yach director for global health policyFuture Brands has appointed Mike Glennon vice president of customer managementMichael MacDonald was promoted to senior vice president of sales for G&J Pepsi-Cola Bottlers Inc. MacDonald will head the bottler’s corporate sales teamThe Packaging Machinery Manufacturers Institute has named Francesco Leboffe vice president of marketingDave Murdock, executive vice president of Honey Farms and John MacDougall, co-founder of Nice N Easy Grocery Shoppes are the first convenience store inductees in Griffin Publishing’s Food Industry Hall of FameSidel Inc., has named Tim Hutchinson regional account manager for the West Coast and transferred Chuck Folden to regional account manager for the Midwest. Jungheinrich AG has announced the appointment of Hans-Georg Frey as chairman of the boardSend your company news to editor@CPGjoblist.com
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