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COVER STORY
CPGjobs partners with American
Herbal Products Association
 CPGjobs has launched a new online recruiting partnership with the American Herbal Products Association, the leading trade group representing the fast-growing herbal products industry. AHPA's “CPGjoblist powered” job board is now online at www.ahpa.org.
“The AHPA Job Board’s unique focus on herb-related career opportunities has always made it a valuable resource for job hunters,” said AHPA President Michael McGuffin. “Partnering with CPGjobs allows us to enhance our distinctive offering among the numerous job boards in the industry while providing users with a more robust and far-reaching platform.”
The partnership with AHPA is the second agreement with an industry association announced by CPGjobs in recent weeks. Last month the company launched a new job site with the Network of Executive Women, the consumer products and retail industry’s largest diversity organization.
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HIRES GUARANTEED!CPGjobs’ new Guaranteed Hire packages take the guesswork out of recruiting. You get unlimited job postings--and guaranteed hires. Buy multiple hire packages and pay even less. Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. Luis Vargas  U.S. Ethnic Marketing, International Marketing,
Innovation, CPG/OTC
EXPERIENCE
Skilled, MBA-trained marketing professional with experience building top- and bottom-line growth through strategic brand leadership and Hispanic market innovation at Fortune 500 companies. Proven track record of delivering results for complex businesses across a broad range of consumer products and geographical regions, including Latin America/Caribbean, U.S. general market and U.S. ethnic markets. Bilingual English/Spanish, U.S. citizen.
CAREER HIGHLIGHTS
Regional Brand Strategy: Worked with overseas marketing team to develop brand strategy for the cough and cold category, including innovation pipeline roadmap for the category in Brazil and other key LATAM markets. Led overseas consumer learning agendas in support of brand strategy development. Worked with innovation regional director to plan categories and brands portfolio strategies and pipeline (Cough & Cold and Lifestyle categories). Multicultural Marketing: At Unilever Foods, set strategic direction and developed brand strategy for Knorr Hispanic and Lawry’s Spices & Marinades businesses. Innovation/New Products Development Developed and launched Knorr Hispanic pipeline and Lawry’s marinade line extensions that launched in February 2008.
RECENT POSITION
Associate Director, Marketing, LATAM Region
Novartis Consumer Health, 2007-2008
EDUCATION
MBA, Northeastern University
Posted 3/3/08 by CPGjobs. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143
Complete Dossier | Email Dossier | More Candidate Closeups
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NOTES
from the revolution
WELCOME ABOARD: CPGjobs welcomes its newest clients: Hero Nutritionals, Beech-Nut Nutrition Corporation, Summit Brands, Ruiz Foods, Inc., Career Counselors, Inc., and Omron Healthcare Inc. For the complete list of the more than 100 leading employers who rely on our services, visit CPGjobs.
SPIKE IN TEXAS DIVERSITY: Director Spike Lee, former Florida Governor Jeb Bush and former U.S. Attorney General John Ashcroft will address the 4th Annual Texas Diversity and Leadership Conference May 14-16 in Houston. The event is presented by the Texas Diversity Council. For more information or registration visit the event’s website.
SILVER LINING: Marketing may be the key to softening the effects of the retail sales slump. Procter & Gamble Co. achieved its first quarter targets with staples like diapers, paper towels and coffee pulling up results dragged down by beauty, Advertising Age reported...Two other consumer products giants -- Kraft and Kellogg -- are beating Wall Street expectations despite decreases in their quarterly earnings, Ad Age reports. Both companies said advertising has been key to staying ahead of the retail recession. Kellogg CEO David McKay said the company tends to do well in a recessionary environment and that the company has not seen consumers switching to private-label brands. Kraft CEO Irene Rosenfeld said increased marketing support has helped many Kraft brands increase market share, including Oscar Meyer Deli Fresh, DiGiorno pizza, Oreo and Jell-O.
INDUSTRY BRIEFS: Mars’ $23 billion takeover agreement with Wrigley may reignite Cadbury Schweppes' interest in U.S. owned Hershey, Reuters reports. The deal between Mars, Inc., and the Wm. Wrigley Jr. Co., will push Cadbury off the world's top spot in confectionery just as the London-based group is planning a de-merger of its soft drinks business... Consumers are buying in bulk in anticipation of future price hikes, the Wall Street Journal reports. Shoppers are stocking up on staples such as rice, meats and canned soup, the Journal says.
MARK YOUR CALENDARS: For the GMDC General Merchandise Marketing Conference, May 30-June 3 in Orlando; Consumer 360 Conference, June 3-June 5 in Phoenix; IDFA Milk Technology Conference, June 3 in Salt Lake City; CPG Execs GMA/FPA Annual Executive Conference June 6-8 in White Sulphur Springs, W. Va.; the Food Industry Sustainability Summit, June 16-18 in Minneapolis; the Healthy Foods International Expo & Conference, June 18-19 in Dallas; and the Fancy Food Summer Show, June 29-July 1 in New York. For more events see CPGjobs online Calendar.
ON THE MOVE: Sweetbay Supermarket, the Florida-based supermarket chain of Delhaize Group, announced that former Wal-Mart exec Lori Malcolm has joined it as vice president of human resources...Peter Havens has been promoted to senior group publisher at BNP Media. He will be responsible for food and beverage publications, including National Provisioner, Beverage Industry, Dairy Foods, Refrigerated & Frozen Foods, Snack Food & Wholesale Bakery, Candy Industry, Independent Provisioner, Meat & Deli Retailer, Refrigerated & Frozen Foods Retailer, Confection & Snack Retailing and Custom Media. Mike Leonard has been promoted to publisher of Prepared Foods magazine. Send your company news to editor@cpgjoblist.com
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