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CPGJOBLIST
CANDIDATE DOSSIER
Heidi Hall
 Sales/Marketing
Los Angeles
EXPERIENCE
Energetic sales and marketing professional who excels in profitable sales growth and consistent brand share increases. Extensive experience in strategic management of promotions, product marketing and effective merchandising. Collaborative team leader, project manager, and organization builder who can effectively relate to multi-levels of both external and internal customers. High level of integrity, motivation, enthusiasm and commitment leads to consistently strong sales results. Fluent in Chinese Mandarin.
CAREER HIGHLIGHTS
Managed retailer relationships and developed sales and marketing promotion programs in Hanes/Legg’s apparel brands for Sara Lee Branded Apparel for Safeway and Long’s Drugs accounts. Achieved annual sales revenue growth and successfully implemented key seasonal promotions and market penetration. Developed strategic alliance with Safeway, resulting in a two-year Preferred Vendor Partner Contract for L’eggs Hosiery. Reduced spoils allowances from 6 percent of annual sales to 2 percent, creating an annual cost savings of $320,000. As Key Account Manager, successfully managed multimedia Hanes Underwear and Socks Back to School campaign, resulting in a 35 percent increase in sales revenue. Received two Mervyn’s Vendor of the Year awards.
RECENT POSITIONS
Customer Development Manager Safeway, Longs Drugs
Sara Lee Branded Apparel, 2003-2004
Key Account Manager Mervyn’s
Sara Lee Branded Apparel, 1994-2003
Business Development Manager
AAFES, Distributors, Mass/Mid-Tier/Department Regional Accounts
Sara Lee Branded Apparel, 19911994
EDUCATION
MBA, University of Colorado
BA, Marketing, University of South Florida
PERSONAL
Hobbies include hiking, tennis and worldwide travel.
IN HER OWN WORDS
“I have always enjoyed the challenges of working with a variety of people to attain common goals, This includes accomplishing a win-win situation between retailers and vendors in terms of sales objectives, profit margin, turns, and successful marketing campaigns and achieving team goals through successful collaboration with internal customers from different functional area of the company.”
CPGJOBLIST APPRAISAL
“Heidi is detail and goal oriented and an effective team leader.”
Posted 6/4/07 by CPGjobs. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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PREVIOUS CLOSEUPS:
Nina C. Pascual Edmundo Macias Jr. Rosemary Mercado Tarcus Allen Lucy Howng Cathy Kolumbus Claudia Ramirez Osmar Rodriguez No longer available 12/2006 Tania Green Maurice Adair Sergio Montalvo LeAnne Richards JUAN C. DAVILA RAUL COZ Waynell L. Henson John H. Ward Earnestine Benford Mark J.L. Buss No longer available Alan S. Willner RANDY R. ZENO Randall E. Patterson Darrell Thompson
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