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COVER STORY
CPGjobs supports diversity
at all-star summit in Texas
 Penny Sallberg-Carrillo, executive vice president of CPGjobs, and former Secretary of State Gen. Colin Powell both spoke at the Texas Diversity and Leadership Council May 15-16. Hundreds of diversity advocates, corporate executives and HR managers attended the all-star diversity event in Dallas. More photos.
The leadership of CPGjobs took a high-profile stand for diversity at the Texas Diversity and Leadership Conference, May 15-16 in Dallas. Penny Sallberg-Carrillo, executive vice president of CPGjobs, addressed the crowd, and Michael Carrillo, the firm’s president, participated in an hour-long panel. The event attracted hundreds of executives and diversity advocates and featured speeches by former Secretary of State Colin Powell, former Hewlett Packard CEO Carly Fiorina, United States Treasurer Anna Escobedo Cabral and many others.
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JUNE SWEET DEAL Purchase a "3 for 2" job package and we'll pay it forward by giving a free job to another company referred by you. When the new company uses their free job, you'll get a free job too. Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. Heidi Hall  Sales/Marketing
Los Angeles
EXPERIENCE
Energetic sales and marketing professional who excels in profitable sales growth and consistent brand share increases. Extensive experience in strategic management of promotions, product marketing and effective merchandising. Collaborative team leader, project manager, and organization builder who can effectively relate to multi-levels of both external and internal customers. High level of integrity, motivation, enthusiasm and commitment. Fluent in Chinese Mandarin.
CAREER HIGHLIGHTS
Managed retailer relationships and developed sales and marketing promotion programs in Hanes/Legg’s apparel brands for Sara Lee Branded Apparel for Safeway and Long’s Drugs accounts. Achieved annual sales revenue growth and successfully implemented key seasonal promotions and market penetration. Developed strategic alliance with Safeway, resulting in a two-year Preferred Vendor Partner Contract for L’eggs Hosiery. Reduced spoils allowances from 6 percent of annual sales to 2 percent, creating an annual cost savings of $320,000. As Key Account Manager, successfully managed multimedia Hanes Underwear and Socks Back to School campaign, resulting in a 35 percent increase in sales revenue. Received two Mervyn’s Vendor of the Year awards.
RECENT POSITION
Customer Development Manager Safeway, Longs Drugs
Sara Lee Branded Apparel, 2003-2004
EDUCATION
MBA, University of Colorado
IN HER OWN WORDS
“I have always enjoyed the challenges of working with a variety of people to attain common goals, This includes accomplishing a win-win situation between retailers and vendors in terms of sales objectives, profit margin, turns, and successful marketing campaigns and achieving team goals through successful collaboration with internal customers from different functional area of the company.”
CPGJOBLIST APPRAISAL
“Heidi is detail and goal oriented and an effective team leader.”
Posted 6/4/07 by CPGjobs. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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NOTES
from the revolution
WELCOME ABOARD: CPGjobs welcomes Alberto Culver Company, Corazonas Foods, McCormick, The Campbell Soup Company, Pierre Fabre Dermo-Cosmetique, USA, Premium Retail Services and Safeway to its growing roster of CPG industry clients. For the complete list visit CPGjobs.
DIVERSITY EVENTS: The California Diversity Council will host the California Diversity and Leadership Conference in San Francisco, September 20-21. Speakers at the California event will include Kennedy, actress Geena Davis and Chris Gardner, the Wall Street success story who inspired the film “The Pursuit of Happyness.” Chancellor Robert Birgenau of the University of California, Berkeley, is honorary chair of the California summit. CPGjobs is a sponsor of the California event and the California Diversity Council, part of the National Diversity Council.
RETAIL ROUNDUP: Wal-Mart is targeting three core customer groups--brand aspirationals, price-sensitive affluents and value-price shoppers--in a new growth strategy reported by Grocery Headquarters. One expert called it a good strategy “because it clearly calls out only three categories.” Another said it was not yet clear how the new strategy would integrate with existing Wal-Mart segments and what impact the new strategy would have on Wal-Mart vendorsChain store sales fell 2.4 percent in the April reporting period, the largest decline since record-keeping began in 1970. Sales declined in a range of channels, from discount stores to department stores. Cold weather, a calendar change that put Easter sales in the previous reporting period and strong sales in the March period contributed to the record slide, analysts said. “It was always expected to be a weak period relative to March,” said Michael Niemira, chief economist for the International Council of Shopping Centers. Those factors include the weak housing market and the fallout from high-risk mortgages. Some industry analysts are raising concerns about rising gas prices. Americans also are facing longer-term financial issues such as increasing credit card and other types of consumer debt and low personal savings. The good news--sales in beverage and food stores grew at the fastest pace ever in the first three months of the year, according to Wachovia Bank. Gas prices are one factor driving up the cost of groceries.
MARK YOUR CALENDARS: For the NACDS Marketplace, June 16-19 in San Diego; Fancy Food Show, July 7-10 in New York; Shopper Insights in Action, July 11-13, in Chicago; Home Media Expo, Entertainment Merchants Association, July 17-19 in Las Vegas; the Online Merchandising Workshop, San Diego, July 18-20, the Hispanic Retail 360 Summit, August 1-3 in Dallas, and the Home Textiles Market Week, August 12-16 in New York. See CPGjob’s Calendar for more events and updates.
ON THE MOVE: Safeway has hired Russell Jackson as senior vice president of human resources to succeed Dick Gonzales, who retired at the end of 2006PepsiCo has named Todd Magazine as president of its Gatorade unit. He replaces Chuck Maniscalco, who became president and chief executive officer of the Quaker Tropicana Gatorade division last yearM-Factor Inc. has announced the establishment of a Marketing Science Council. Founding members include Vithala Rao, Peter Rossi, and Bart Bronnenberg, an “esteemed group of academic leaders in the fields of marketing science, econometrics and statistical analysis that will directly support M-Factor and their clients”LightFull Foods Inc. has named Victoria Hartman vice president of sales. She previously worked for Horizon Organic Dairy and Celestial SeasoningsArdea Beverage Co., has appointed Rick Parano senior vice president of sales. The company also announced five additions to the sales team, including Dean Bambrick, western divisional sales director; Dave Mill, eastern divisional sales director; Megan Fisher, regional sales manager for California; Jeff Anderson, regional sales manager for the Pacific Northwest; and Brad Rufty, eastern zone manager for the foodservice and specialty segmentsInternational Beverage Holdings USA has named Patrick Graney zone vice president sales, West, and Richard Brundage, zone vice president sales, EastSend your company news to editor@CPGjoblist.com
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