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Mentoring: It builds knowledge, networks and your bottom line
Corporate America is going through a radical shift. Management ranks are getting leaner. Turnover is increasing. Teams are replacing top-down hierarchies. And middle managers are expected to do more and know more.
While these changes have brought record increases in productivity, there is also a downside, including additional stress on overworked management teams and the loss of institutional memory.
Mentoring is a key solution to the management and training challenges facing American business, according to Michael Carrillo, president of CPGjoblist. “Mentoring makes the best use of the two most powerful resources you have people and knowledge. There is nothing to lose and everything to gain from establishing a mentoring program in your company or joining an existing program in your industry.”
The new necessity
“Fewer middle managers, higher turnover and increased reliance on team decision- making has made mentoring a necessity for corporate America,” says Carrillo. “It’s critical to get employees up and running fast.”
Mentoring is a proven way to bring new employees and managers up to speed, Carrillo says. According to a survey conducted for Fortune magazine, 76 percent of the top companies have mentoring programs versus 55 percent of less successful companies.
Another survey was even more emphatic. It tracked the learning rate of new skills and demonstrated that mentoring accelerates the acquisition of new skill sets. When taught a theory, the success rate of learning a new skill was 5 percent. When a demonstration was added, the success rate doubled to 10 percent. And when theory, demonstration, practice and feedback were combined, the learning success rate climbed to 25 percent. But when in-situation coaching was added, the success rate climbed exponentially, to 90 percent.
Mentoring has a positive effect on retention as well. According to a survey of more than 60 Fortune 500 firms, only 16 percent of protgs planned to leave their companies in the next versus 35 percent among those who had not been mentored. The U.S. Defense Department reports that managerial productivity increases by 88 percent when mentoring programs were introduced versus 24 percent with training alone. It’s no small wonder that 71 percent of Fortune 500 companies use mentoring.
Mentoring in action
Mentoring relationships may be informal or highly structured, but the best mentoring programs are usually facilitated, according to mentoring experts. “That means more than just introducing two people,” Carrillo says. “It means helping the participants find the right partner and then providing training and support to help sustain an productive relationship.”
The most important element is commitment. The Network of Executive Women, an association serving the consumer products and retail industry, requires that participants in its mentoring program commit to a year-long relationship. Other mentoring programs require a commitment to communicate on a regular basis and participate in an initial training program.
While traditional corporate mentoring programs typically team a senior manager with a junior executive in a long-term counseling relationship, business mentoring can take many forms, including peer-to-peer and even organization-to-organization mentoring.
Intel is one company that is redefining mentoring for today’s fast-moving economy. It pairs mentor and protg pairs by skill sets instead of seniority, and it uses the company’s intranet to help employees establish their own mentoring relationships throughout the company. At Intel, protgs call the shots by deciding when to meet their mentor and what to discuss.
Networking yes, politics no
Mentoring is a great way to promote collegiality and networking within your company and throughout your industry, Carrillo says. “It’s a good way to introduce new managers to people and resources it might take them months or even years to find on their own,” Carrillo says. “And it raises the profile of both the protg and the mentor, and it’s a proven retention and recruiting tool, as well.”
Mentoring programs should always be voluntary and mentors should coach with humility, advocates say. “A good mentoring relationship is like a good friendship mutual trust and respect are key,” according to Carrillo.
One thing mentoring should not be is an opportunity to politic. “It’s important to keep company politics out of the mentoring relationship,” Carrillo says. “Some people confuse knowledge-sharing with empire-building that’s a surefire way to destroy a mentoring program’s integrity.”
Cuts both ways
Improved job performance, increased productivity, faster learning curves and lower training costs are just a few of the proven benefits that organizations derive from mentoring programs. For participants the benefits of mentoring cut both ways.
Mentors often say they get as much from the process as their protgs. Being a mentor strengthens one’s knowledge base, sharpens communications and coaching skills, enhances leadership, creates new networks within their company and industry, and provides “the personal satisfaction that comes from helping someone else learn and grow,” Carrillo says.
Protgs gain guidance and support, increased confidence and new opportunities, often when they are new to the company and need these qualities most. They learn how to take risks, sets goals and achieve at higher standards. “Protgs can learn things in months it has taken the mentor years to learn. But the biggest gift mentors pass on is self-confidence. The protg gets to express themselves outside of their job definition,” Carrillo says.
Mentoring, like education, is for everyone, Carrillo says. “You’re never too senior to benefit from the fresh perspective that a mentor can give you,” he says. By the same token, he adds, there is no one too junior to be included in your company’s mentoring program.
“In yesterday’s top-down leadership hierarchies, there were leaders and followers. Companies today can’t afford that dubious luxury. Mentoring is one of the best tools we have for building the teams that will lead our industry into the future.”
Michael Carrillo is president of CPGjoblist, the CPG industry’s leading candidate referral system for HR professionals and employers. You may contact him at Michael@cpgjoblist.com or call (626) 398-5381.
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NOTES from the revolution
CPGjoblist welcomes these new clients to its growing portfolio of industry-leading employers: Alliance Consulting, Dreamworks Home Video, Ryan Partnership, and T Mobile. Welcome aboard!
C-STORE SALES hit a new high in 2004, according to a recent report issued by the National Association of Convenience Stores and CSP Magazine. Higher gas prices fueled a 17.1 percent growth in sales, helping the industry reach a record $394.7 billion in revenue and $4.99 billion in profit. The $600 billion revenue increase was the biggest one-year jump ever recorded by the association. In-store sales also grew, by 13.7 percent, to a record $132.1 billion. Cigarettes are still the number one in-store category, followed by packaged beverages, foodservice, beer, other tobacco products, candy and salty snacks.
ORGANIC GROWTH: CPGjoblist client Dean Foods Company and its WhiteWave Foods division are supporting the growing organic food industry with a $100,000 contribution to the Organic Center for Education and Promotion. “Organic foods are produced without the use of added growth hormones, antibiotics or dangerous pesticides, but some consumers do not understand how the benefits can positively impact their personal health,” the company said. “We are pleased to provide continued support to the Organic Center in their work to provide credible scientific research about the benefits of organic products,” said Gregg Engles, chairman and CEO of Dean Foods.
CANDY SALES ARE SWEETER than ever, according to a survey by CPGjoblist client Information Resources, Inc., reported in the April issue of Confectioner Magazine. Confectionery sales through food, drug and mass merchandisers rose 1.6 percent to $10.4 billion for the 52 weeks ending Dec. 26, 2004, according to IRI. Diet candy (up 36 percent), sugarless gum (up 13 percent) and products larger than 3.5 ounces (11.3 percent) were the big winners.
MARK YOUR CALENDARS: For the Society for Human Resource Management Conference & Exposition, June 19-22 in San Diego International New Age Trade Show West, June 25-27 in Denver Institute of Food Technologists Annual Meeting & Food Expo, July 16-20 in New Orleans, the American Culinary Federation National Convention, July 30-Aug. 3 in San Antonio ASAE Convention, August 27-30 in Los Angeles... and the National Association of Chain Drug Stores NACDS Marketplace Conference, August 27-30 in New Orleans. See CPGjoblist’s Calendar for details and updates.
PEOPLE ON THE MOVE: IGA has named Douglas Fritsch vice president and chief U.S. growth officer. Fritsch will report directly to IGA chairman and CEO Thomas Haggai Starbucks has a new president and CEO. Jim Donald replaces Orin Smith, who has retired. Donald was previously president and CEO of Pathmark... Skyy Spirits has appointed Gerard Ruvo president and chief executive officer. Ruvo replaces Anthony Foglio, who is taking over the chairman’s role vacated by company founder Maurice Kanbar Wild Oats Markets, Inc. has named former Penn Traffic exec Robert Dimond to the position of SVP CFO Albertsons, Inc., has named chief technology officer Bob Dunst to the new post of EVP technology and supply chain. Dunst will replace Clarence Gabriel, who is leaving the company Coors Brewing Co. has named Frits van Paasschen president and chief executive officer. Van Paasschen joins Molson Coors from Nike Inc. Diageo has appointed Debra Kelly-Ennis chief marketing officer of its North American division. She joins Diageo from Saab USA Joe Livorsi has been named SVP sales and marketing for Fresh Brands, Inc. Jessie Lewis, SVP and COO of Food City, has been named Grocer of the Year by the Tennessee Grocers Association.
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