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CPGJOBLIST
CANDIDATE DOSSIER
Sergio Montalvo
 Marketing/Advertising
Houston
EXPERIENCE
International executive with experience on both agency and client sides and a proven success record in building sales and brand equity. Senior roles in blue chip agencies such as McCann-Erickson, J. Walter Thompson, and Benton & Bowles, working with Procter & Gamble, Coca-Cola, Nestl, Kodak, L’Oreal, S.C. Johnson, Johnson & Johnson, Allied Domecq, and others domestically. International experience with H.J. Heinz, Grupo Bimbo and Jugos Del Valle. Excellent conceptual and communications skills that translate into profitable and award-winning strategies.
CAREER HIGHLIGHTS
Successfully repositioned the Del Valle Juice Brand in Mexico, helping establish an aggressive distribution strategy that led to first place and 24.8 percent share. Launched product in Brazil and helped it reach first place with 32.6 percent share. Assigned to manage multimillion dollar P&G account, devised and implemented new strategies that increased sales of Ariel detergent brand to one million cases; repositioned the Camay brand and took it from a three-year market share loss to significant turnaround in sales and market share.
RECENT POSITIONS
Mexilink Incorporated
Marketing Director, 2005
Montalvo, Aguirre y Asociados
Partner and General Manager, 2003-2005
Jugos Del Valle
Marketing Director, Board of Directors, 2001-2003
EDUCATION
Bachelor of International Management, Thunderbird Graduate School
Bachelor of Arts, Michigan State University
PERSONAL
"Married, three children. I love to play golf, listen to jazz, go to the theater and movies. Enjoy traveling all over the world."
IN HIS OWN WORDS
"Marketing and advertising are my passion. I seek a job that will challenge my abilities to reach the consumer and create results. I search for the concept that pulls the consumer's strings and makes it relevant to their lives. I lead the team to get results, ensuring that the work product and media enhances these concepts and is reflected in the bottom line."
CPGJOBLIST APPRAISAL
"Sergio Montalvo is an top-level marketing and advertising executive with a passion for his craft. He has vast experience as both a client and agency executive and a proven track record building brands and marketshare at some of the world's leading consumer brands both internationally and domestically. He is an outstanding marketer, an experienced executive and a sterling candidate."
Posted 6/5/05 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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LeAnne Richards JUAN C. DAVILA RAUL COZ Waynell L. Henson John H. Ward Earnestine Benford Mark J.L. Buss No longer available Alan S. Willner RANDY R. ZENO Randall E. Patterson Darrell Thompson LUCI SHEEHAN M. P. ( curently employed ) Kenneth S. Kandall PHILLIP J. BALL JACKIE APODACA STEPHEN T. CRUTY LAURA CARPENTER
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