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June 2008    CANDIDATE DOSSIER

CPG Joblist

CANDIDATE CLOSEUPS

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CANDIDATE DOSSIER

Ajay A. Parikh

Marketing
La Mirada, CA

EXPERIENCE

Multi-industry experience with a twelve-year record of accomplishments and increasing levels of responsibility in product launches, international expansion activity, global branding initiatives and strategic technology projects. Effective leader skilled in building, training and motivating highly profitable teams and directing major projects to completion with strong cost control. Proven track record in execution and strategic thinking. Fluent in Gujarati (an Indian dialect similar to Hindi).

CAREER HIGHLIGHTS

Responsible for $4.5 million marketing operations budget to support key corporate initiatives, including ecommerce, global product introductions and CRM. Elevated a previously-tarnished brand through execution of innovative marketing communications, corporate sponsorships and grassroots marketing. Successfully completed complex global product packaging and website rebranding initiatives. Improved closing ratios up to 45 percent by equipping field sales team with relevant product information and case studies. Developed product packaging and marketing materials for Liftoff energy drink in USA and NouriFusion skin care line worldwide, resulting in an additional $50 million in first-year revenues. Guided merger of two groups with conflicting work styles that resulted in minimal turnover and 40 percent increase in productivity.

RECENT POSITIONS

Strategic Marketing Services Consultant
Parikh Consulting, 2006-Present

Director of Product Marketing
World Marketing, Inc., 2007

Director, Global Brand Marketing (2005-2006)
Herbalife International (1995-2006)

EDUCATION


MBA, Strategy and Marketing, University of California, Irvine
B.S., Mechanical Engineering, University of California, Los Angeles

PERSONAL

"I live in Southern California with my wife and 4-month-old son. Being a new dad is a rewarding experience which helps puts my life in perspective. In my spare time enjoy hiking in the local foothills and swimming."

IN HIS OWN WORDS

"I'm a jack-of-all-trades marketing professional. I've done some of everything from writing surveys to designing advertising campaigns to analyzing sales reports to managing a website rollout. If you�re looking for someone in Southern California who is constantly evolving and growing and can lead a team to success, then I�m the person to have on your team.�

CPGJOBS APPRAISAL

"Ajay has the diverse work background that many organizations are looking for these days--specialty retail, multinational corporation, marketing communications, brand consulting, product management, department leader, MBA-trained. We recommend him highly."

Posted 6/6/08 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.

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