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COVER STORY
Empowering HR: New tools
for overworked recruiters
 They know the company. They know the people. And they know what it takes to recruit and retain the talent that organizations need to compete. But too many human resource executives are not getting the resources they need to fill their talent pipelines, according to CPGjobs President Michael Carrillo and other HR experts.
Suzanne Baugher, former recruiting manager for ACNielsen Spectra, now working for Nova Recruiting, says the field's emphasis has shifted away from talent acquisition and development. She says companies need to take "the focus off the transactional side of HR" and focus on "building strategic relationships. It has to go beyond the immediate requisition need -- you have to build a referral process." MORE
OFFERS GUARANTEED!CPGjobs new guaranteed offer 12-month package takes the guesswork out of recruiting. You post unlimited job postings -- build a pipeline of highly qualified CPG candidates with offers guaranteed. Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. Ajay A. Parikh Marketing
La Mirada, CA
EXPERIENCE
Multi-industry experience with a twelve-year record of accomplishments and increasing levels of responsibility in product launches, international expansion activity, global branding initiatives and strategic technology projects. Effective leader skilled in building, training and motivating highly profitable teams and directing major projects to completion with strong cost control. Proven track record in execution and strategic thinking. Fluent in Gujarati (an Indian dialect similar to Hindi).
CAREER HIGHLIGHTS
Responsible for $4.5 million marketing operations budget to support key corporate initiatives, including ecommerce, global product introductions and CRM. Elevated a previously-tarnished brand through execution of innovative marketing communications, corporate sponsorships and grassroots marketing. Successfully completed complex global product packaging and website rebranding initiatives. Improved closing ratios up to 45 percent by equipping field sales team with relevant product information and case studies. Developed product packaging and marketing materials for Liftoff energy drink in USA and NouriFusion skin care line worldwide, resulting in an additional $50 million in first-year revenues. Guided merger of two groups with conflicting work styles that resulted in minimal turnover and 40 percent increase in productivity.
RECENT POSITION
Strategic Marketing Services Consultant
Parikh Consulting, 2006-Present
EDUCATION
MBA, University of California, Irvine
CPGJOBS APPRAISAL
"Ajay has the diverse work background that many organizations are looking for these days--specialty retail, multinational corporation, marketing communications, brand consulting, product management, department leader, MBA-trained. We recommend him highly."
Posted 6/6/08 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
Complete Dossier | Email Dossier | More Candidate Closeups
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NOTES
from the revolution
YOU'RE HIRED! Congratulations to the following CPGjobs clients and their new executives: Chris Garauel hired by Church and Dwight; Jeff Hartley hired by Daymon Worldwide; Leigh Reynolds hired by Fiji Water; Larry Allumbaugh hired by Pop Rocks; Jill Lewis hired by Vita Foods; Mark McGlynn and Catherine Carpenter hired by The Kellogg Company; Jill Lewis hired by Vita Foods; Dennis Barthuly hired by Tyson Foods; Kathy McGee and Debbie Reidy hired by Natural Dentist; and Summer Bell-Thompson hired by Georgia Pacific Corporation.
WELCOME ABOARD: CPGjobs welcomes its newest clients: Anheuser Busch and Bayard Advertising. For the complete list of more than 100 leading employers who rely on our services, visit CPGjobs.
NO STIMULUS YET: Government figures show that consumer spending inched up just 0.2 percent in April, despite retailers' hopes that stimulus payments sent out by the government starting late in the month would boost sales. According to �a small but broadly diverse group of consumers who tracked their rebate spending in detail for the Associated Press, there was no mass rush to the malls for shopping sprees after the payments started showing up in May. The greater economic ramifications may not be seen for months, experts told the AP. A total of 131 million households will receive a total of $110 billion by the time the last payments are sent in mid-July. Most individual taxpayers are getting checks of up to $600 this year, while couples receive $1,200 plus $300 for each eligible child under 17. People earning too little to pay taxes but at least $3,000, including seniors whose only income is from Social Security, get $300 if single or $600 if a couple. There are no payments for the wealthy: The amount starts to phase out for those with incomes above $75,000 or $150,000 for couples filing jointly.
MARK YOUR CALENDARS: For the SHRM Annual Conference, June 21-June 25 in Chicago, Fancy Food Summer Show, June 29-July 1 in New York; the 8th Annual Shopper Insights in Action Conference, July 14-18 in Chicago; the Natural Products Association Natural Marketplace 2008, July 20-22 in Las Vegas; the Diet, Vitamin & Sports Nutrition ECRM Planning Session July 20-23 in Minneapolis; the Household Cleaners ECRM Planning Session, July 20-23 in Tampa; and the Hispanic Retail 360 Summit, July 30 in Miami. For more events see CPGjobs online Calendar.
ON THE MOVE: SABMiller and Molson Coors named Tim Wolf chief integration officer for the two merging companies. Gavin Hattersley was named CFO...The Nielsen Co. named James Russo vice president of marketing for its food and beverage sector...Phoebe Wood will retire as vice chair and CFO of Brown-Forman Corp. Donald Berg has been named the firm�s new CFO...Flowers Foods has promoted Gene Lord to executive vice president and chief operating officer; Allen Shiver, executive vice president and chief marketing officer; and Bradley Alexander, president of Flowers Bakeries...Procter & Gamble announced the March 2009 retirement of Claudia Kotchka as vice president, design innovation and strategy; until then she will be vice president on special assignment. Philip Duncan, currently president, Europe and Middle East region, for Landor Associates, will be appointed global design officer...Domino's Pizza, Inc. announced the departure of Ken Calwell, chief marketing officer. President Patrick Doyle will oversee the job during the executive search process...Men's Wearhouse has named Mary Beth Blake chief merchandising officer for K&G Fashion Superstore, the company's discount superstore concept...PetSmart Inc. has eliminated its chief accounting officer job. Those duties will be handled by CFO Lawrence Molloy. Send your company news to editor@cpgjoblist.com
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