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CPGJOBLIST
CANDIDATE DOSSIER
Ana Alejandra Galindo
 Market and Marketing Research
Louisville, KY
EXPERIENCE
More than eight years experience in all aspects of marketing research, with a deep understanding of marketing practices and brand strategy. Successful record of directing studies for small to Fortune 500 companies, with specific successes in the pharmaceutical, automotive, consumer packaged goods, food and beverage, entertainment and consumer electronics industries. Expertise in all phases of qualitative and quantitative research from consulting and strategic analysis to study and survey design on both the supplier and the client side. Pioneer in the emerging ethnic marketing arena with true understanding of Hispanic markets and Mexican culture. Native Spanish speaker.
CAREER HIGHLIGHTS
Identified and analyzed relevant syndicated, custom, and consumer trend data to assess the market environment and draw insights to develop and recommend the brand positioning strategy for Brown-Forman’s tequila portfolio. At Eastman Kodak, evaluated the effectiveness of a $2.8 million annual multicultural marketing campaign making key recommendations. Supplied input into annual strategic plan based on online tracking study to support Kodak’s migration from an analog to a digital products and services environment. Managed first-ever U.S. Hispanic consumer panel for ACNielsen and simultaneously directed every phase of the project for up to four quantitative and qualitative studies. Selected and developed a team of ten recruiters and four office assistants to successfully enroll and maintain a 1,600-member ACNielsen consumer panel in the Los Angeles metropolitan area.
RECENT POSITIONS
Assistant Manager Consumer Insights,
Casa Herradura Tequilas
Brown-Forman Corporation, 2007-2008
Project Manager, Competitive Intelligence (2006-2007)
Eastman Kodak Company, 2003-2007
Senior Project Director and Group Manager (2002-2003)
Cultural Access Group, 2001-2003
EDUCATION
M.S., Marketing Research, University of Texas at Arlington
BBA, International Marketing, Texas Christian University
PERSONAL
“I was born and brought up in Mexico City where I lived until I became a young adult. I worked and went to college there, but came to finish my education in the U.S. In the U.S. I also started family life and today I have the honor of putting two daughters through college! I am an only child and as such I am a self-starter, have a lot of initiative, and when in a team setting, I tend to lead. Constant learning and a challenging environment keep me motivated and eager to give my best.”
IN HER OWN WORDS
“I am currently considering positions that advance my marketing research career; require strong collaboration with brand teams; and lean more toward strategic rather than merely tactical research. Having managed a group of 14 while at Cultural Access Group, I welcome that challenge again, but it is not a requirement. While my preference is to stay in Louisville, I welcome relocation to Florida, Virginia, the Carolinas, and other states that get me closer to the eastern part of the country. In addition to joining a solid company where career advancement is encouraged, the ideal position would require a professional with bilingual (Spanish/English) and bi-cultural capabilities. However, this is not a must requirement, but a “very nice to have” item. Having been rapidly promoted at top organizations in both the supplier and the client side, I am well poised to deliver strategic and actionable insights to support key business initiatives in a variety of industries.”
CPGJOBS APPRAISAL
“Ana is an effective communicator, strategic and analytical thinker and efficient developer with experience on both the supplier and client side. She is a creative and ambitious problem solver. Her broad range of skills make would make her a valuable contribution to your market research team.”
Posted 7/7/08 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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Ajay A. Parikh Luis Vargas Luis Vargas Mark P. White DAWN A. CLEVELAND K. MacDONALD PARRIS Jeffrey A. Porter Hui-Wen (Catherine) Hsin Stacy Okazaki Exandrea Pitts Kimberly M. Westhoff Byron Dennis Heidi Hall Nina C. Pascual Edmundo Macias Jr. Rosemary Mercado Tarcus Allen Lucy Howng Cathy Kolumbus Claudia Ramirez Osmar Rodriguez No longer available 12/2006 Tania Green Maurice Adair
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