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COVER STORY
Hiring success starts with
better job descriptions
 What’s the most common hiring mistake? According to Vistage speakers Barry Deutsch and Brad Remillard, it’s using inadequate job descriptions to guide the hiring process.
After conducting a survey of 225 executive-level hires in 134 different companies, the two partners found that a staggering 93 percent of searches that resulted in new executive failure made this critical mistake at the outset of the process.
“The first thing most companies do in a job search is throw together a very generic job description,” notes Deutsch. “Or worse, they pull an old, outdated job description off the shelf, dust it off and pronounce it fit for hiring the new executive. Nine out of ten times, that’s a sure recipe for failure.”
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SUMMER SWEET DEALUse your credit card and get 60-day job listings for just $495 each. Save even more when you buy a three-job package for just $1,295 (buy as many packages as you like). Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. Ana Alejandra Galindo  Market and Marketing Research
Louisville, KY
EXPERIENCE
More than eight years experience in all aspects of marketing research, with a deep understanding of marketing practices and brand strategy. Successful record of directing studies for small to Fortune 500 companies, with specific successes in the pharmaceutical, automotive, consumer packaged goods, food and beverage, entertainment and consumer electronics industries. Expertise in all phases of qualitative and quantitative research from consulting and strategic analysis to study and survey design on both the supplier and the client side. Pioneer in the emerging ethnic marketing arena with true understanding of Hispanic markets and Mexican culture. Native Spanish speaker.
CAREER HIGHLIGHTS
Identified and analyzed relevant syndicated, custom, and consumer trend data to assess the market environment and draw insights to develop and recommend the brand positioning strategy for Brown-Forman’s tequila portfolio. At Eastman Kodak, evaluated the effectiveness of a $2.8 million annual multicultural marketing campaign making key recommendations. Selected and developed a team of ten recruiters and ten office assistants to successfully enroll and maintain a 1,600-member ACNielsen consumer panel in the Los Angeles metropolitan area.
RECENT POSITION
Assistant Manager Consumer Insights, Casa Herradura Tequilas
Brown-Forman Corporation, 2007-2008
EDUCATION
M.S., Marketing Research, University of Texas at Arlington
IN HER OWN WORDS
“I am currently considering positions that advance my marketing research career; require strong collaboration with brand teams; and lean more toward strategic rather than merely tactical research. In addition to joining a solid company where career advancement is encouraged, the ideal position would require a professional with bilingual and bi-cultural capabilities.”
CPGJOBS APPRAISAL
“Ana is an effective communicator, strategic and analytical thinker and efficient developer with experience on both the supplier and client side. She is a creative and ambitious problem solver. Her broad range of skills make would make her a valuable contribution to your market research team.”
Posted 7/7/08 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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NOTES
from the revolution
MEET PENNY IN DALLAS: CPGjobs Executive Vice President Penny Sallberg-Carrillo will network with more than one hundred of the industry’s most powerful leaders July 15-17 at the second annual Executive Leaders Forum, sponsored by the Network of Executive Women. The invitation-only event is reserved for vice presidents and above in the CPG and retail industry. This year’s theme of “Core values, principled leadership” will be addressed by keynote speaker Bob McDonald, chief operating officer of Procter & Gamble. For more information visit www.newonline.org.
YOU’RE HIRED! Congratulations to the following CPGjobs clients and their new executives. Eric Pagnucci hired by Morton Salt; Scott Lubow hired by NBTY, Inc.; Tim Hendricks hired by Market Performance Group; Randy Maksoudran hired by McCormick & Company; and Scott Collins hired by American Recreation. If you’re looking for a candidate -- or a job -- contact CPGjobs.
WELCOME ABOARD: CPGjobs welcomes its newest clients: Beech-Nut Nutrition Corporation, Chefs Best, Deep Rock Water and Franklin Electronic Publishers. For the complete list of more than 100 leading employers who rely on our services, visit CPGjobs.
THINK GLOBALLY, BUY LOCALLY: Top food retailer Wal-Mart Stores Inc. is sourcing more produce sold in its U.S. supercenters and Neighborhood Market stores from local farmers as it tries to offset the soaring transportation costs that are driving up food prices, Reuters reports. The world's largest retailer announced last week that it had increased the number of local U.S. farmers it works with by 50 percent in the past two years, and it would like to continue expanding that figure at a double-digit rate. While Wal-Mart declined to provide an exact figure, it said it now works with "hundreds" of individual farmers, and this year it expects to source about $400 million in locally grown fruits and vegetables from farmers across the United States. Fuel costs are driving the move. "When we're buying local, there are less trucks on the road, less miles that that produce is traveling and therefore less fuel," said Pam Kohn, Wal-Mart's general merchandise manager for grocery. Wal-Mart defines "local" as buying from farmers in a state and selling the produce at stores in the same state. Grocery is a big business for the company, accounting for 41 percent of sales in its U.S. Wal-Mart stores for its fiscal year ended January 31. As food prices rise, shoppers have been flocking to its stores in search of cheaper groceries.
MARK YOUR CALENDARS: For the Natural Marketplace 2008, July 20-22 in Las Vegas; the Hispanic Retail 360 Summit, July 30 in Miami; the Hispanic, International & Specialty Foods Efficient Program Planning Session, August 17-20 in Chandler, Ariz.; the National Association of Chain Drug Stores Pharmacy and Technology Conference, August 23-27 in San Diego; the Hair Care Efficient Program Planning Session, August 24-27 in Marco Island, Fla.; and the Personal Care, Baby & Oral Care Efficient Program Planning Session, August 25-28 in Marco Island, Fla. For more events see CPGjobs online Calendar.
ON THE MOVE: Ed Shirley, currently group president, Procter & Gamble North America, has been elected vice chair, Global Beauty & Grooming, reporting to Susan E. Arnold, president of Global Business Units. Steve Bishop, currently president, North America Market Operations, will succeed Shirley...Pernod Ricard USA has appointed Paul Duffy chairman and CEO. He replaces Alain Barbet, who has been promoted to chairman and CEO of Pernod Ricard Americas...Rentrak Corporation announced that it has hired Kristie Fortner as vice president, syndication and Gordon Jones as director, Business Development of Rentrak's Essentials suite of business intelligence products...Remy Cointreau USA, Inc. announced the appointment of Xavier Desaulles as senior vice president, sales strategy. Send your company news to editor@cpgjoblist.com
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