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CPGJOBLIST
CANDIDATE DOSSIER
Randall E. Patterson
 Trade Marketing
Verona, WI
EXPERIENCE
Trade marketing professional with demonstrated track record in strategic and tactical planning, business development, category management, sales team support and execution for major consumer product companies. Extensive experience marketing and selling to food, drug, mass, home center, office superstore, hardware, and specialty store trade channels. Success in building multifunctional alignment to roll out new consumer products. Marketing and sales background complemented by hands-on supply chain management experience.
RECENT POSITIONS
Director, Trade Marketing and Sales Information
Rayovac Corporation, 2004-2005
Sr. Manager, Business Development Pediatric Products
Bristol-Myers Squibb/Mead Johnson Nutritionals, 2001-2004
Manager, Trade Marketing and Sales Development
Bristol-Myers Squibb/Mead Johnson Nutritionals, 2000-2001
CAREER HIGHLIGHTS
At Rayovac, built a strategy-driven, objective-focused marketing department capable of supporting a diverse product portfolio across all trade channels; developed sales and communication processes to simplify and enhance the launch of more than one hundred new items, resulting in reduced time to launch and speed to shelf. At Mead Johnson Nutritionals, marketed a new line of diabetic bars and beverages that delivered $20 million in first-year sales.
EDUCATION
MBA, University of Evansville
PERSONAL
Married with three children. Enjoys family time, reading, running, cycling and swimming.
IN HIS OWN WORDS
“I am looking for a trade/customer marketing management position. What makes me unique is my 20 years of supply chain management experience. My thorough knowledge of retail trade channels and in-depth understanding of the operational linkages between manufacturer and retailer has enabled me to formulate successful strategies that take into consideration the many execution challenges encountered in today's retail environment.”
CPGJOBLIST APPRAISAL
“Randy is a multi-talented marketing and sales professional with a thorough knowledge of all retail trade channels and an in-depth understanding of the operational linkages between manufacturer and retailer. He has a successful history of driving market development, penetrating new accounts, and enhancing sales force effectiveness. We highly recommend Randy for any company looking for a talented and experienced leader.”
Posted 7/5/05 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 398-5381.
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PREVIOUS CLOSEUPS:
Darrell Thompson LUCI SHEEHAN M. P. ( curently employed ) Kenneth S. Kandall PHILLIP J. BALL JACKIE APODACA STEPHEN T. CRUTY LAURA CARPENTER
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