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CPGJOBLIST
CANDIDATE DOSSIER
Kimberly M. Westhoff
 Sales and Marketing Manager
Kansas City, MO
EXPERIENCE
Sales and marketing executive with expertise in channel development, brand marketing, merchandizing, product development, client relations, and profit and loss management in world-class wholesale, retail, catalog, e-commerce and specialty environments.
CAREER HIGHLIGHTS
Doubled wholesale business to $100 million annual sales without budget increases and led startup of Specialty, Discount, Corporate Gifting/Incentive, Hospitality, Duty-Free and Military markets. She drove distribution through premium partners including Sam’s Club, Macy’s, Trader Joes and Kroger (Fresh Market) At Sony, Kim was named top performer among 600 sales reps nationwide for 2 years and was member of team that developed and solidified channel relationships with Wal-Mart and initiated the SonyStyle.com direct selling website. She is viewed as an industry expert and was key note speaker at industry trade shows, providing valuable sales and marketing guidance to peers. She was awarded Incentive Magazines’ Platinum Partner award six years straight and is on the Board of Directors for several industry organizations.
RECENT POSITIONS
Consultant
Rainmaker Strategies, Inc., 2007-present
Vice President, Sales and Marketing
Mrs. Fields Famous Brands, 2006-2007
Director of Sales
Godiva Chocolatier, 2000-2006
Regional Sales Manager
Sony Electronics, Inc., 1991-2000
EDUCATION
Executive Business Program, Columbia Business School
Bachelor of Science, University of Missouri
PERSONAL
An avid outdoor person who loves to garden, show horses and raise Old English Bulldogs.
IN HER OWN WORDS
“I possess an entrepreneurial spirit and enjoy the challenge of developing business either through new channels or revitalizing established business within an existing customer base. I am a strong and effective leader and thrive at enhancing staff performance through hands on development. My business foundation from Sony Electronics provided me with the ability to think strategically and collaborate cross channel throughout an organization to accomplish goals. I am brand-conscious, developing marketing campaigns designed to drive customer loyalty, enhance brand image, introduce new products and drive bottom-line growth through targeted distribution channels.”
CPGJOBLIST APPRAISAL
“Kim is a highly experienced sales and marketing executive with impressive credentials in developing business and significantly impacting bottom line growth. We recommend her highly.”
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PREVIOUS CLOSEUPS:
Byron Dennis Heidi Hall Nina C. Pascual Edmundo Macias Jr. Rosemary Mercado Tarcus Allen Lucy Howng Cathy Kolumbus Claudia Ramirez Osmar Rodriguez No longer available 12/2006 Tania Green Maurice Adair Sergio Montalvo LeAnne Richards JUAN C. DAVILA RAUL COZ Waynell L. Henson John H. Ward Earnestine Benford Mark J.L. Buss No longer available Alan S. Willner RANDY R. ZENO
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