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COVER STORY
Eureka! There's gold in that
mountain of applications
 Modern technology and a relatively soft job market can mean sifting through a mountain of applications for every job opening. But there's plenty of potential in that mountain of resumes, according to Michael Carrillo, president of CPGjoblist.
"Companies that use unscreened applicant sources like the Internet and newspaper classifieds may receive hundreds of applications for every executive-level job," Carrillo says. "It's a enormous task just to sift through this volume. Many employers just pick out a few and throw the rest away. That's a big mistake."
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AUGUST SWEET DEALSave 10 percent on CPGjoblist's Professional Recruiting services. You'll receive maximum support, pay no commissions and have full candidate ownership. Our fixed fees make your budgeting easy. Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. Tania Green  Brand Management
New York
EXPERIENCE
Passionate, analytical, and detail-oriented team player with proven consumer products track record. Success achieved through strengthening brands, managing consumer product market penetration initiatives, and collaborating with cross-functional teams to exceed product and program goals. Accomplished professional committed to leading product launches for multimillion-dollar companies by penetrating new markets, driving bottom-line profitability, and cementing corporate goals.
CAREER HIGHLIGHTS
Accelerated Jet-Dry rinse agent consumption 8 to 15 percent by utilizing corporate alliances to create and implement free-standing inserts. Identified $60,000 in surplus program funds through analysis of all program budgets. Generated a 10 to 15 percent increase in consumption by developing Lime-A-Way and Easy-Off pre-packs for Wal-Mart. At Kraft Foods, helped achieve 2005 POS needs on time and $5 million under budget by leading the development and execution of a highly successful Divisional Point of Sale initiative within the Ready-to-Drink Division.
RECENT POSITION
Reckitt Benckiser
Associate Brand Manager, 2005
EDUCATION
MBA, Marketing, University of Southern California
IN HER OWN WORDS
“I am currently seeking an associate brand manager position. As an associate, I would love to have the opportunity to assist in the creation of the vision and the execution of the plans to build innovative brands in the market. I believe that my tenacious attitude and genuine interest in the changing dynamics of today’s consumer will allow me to be a great asset to any company.”
CPGJOBLIST APPRAISAL
"Tania has a proven record of achievement at the CPG industry's top companies. She brings great experience, enthusiasm, and energy to her chosen field of brand management. We recommend her highly."
Posted 8/2/06 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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NOTES
from the revolution
DIVERSITY NEWS: Wal-Mart Stores has hired a former nun and peace activist to help it reach out to its critics. Harriet Hentges was named the company's first-ever senior director of stakeholder engagement July 17. She will serve as a liaison between the retail giant and labor, community and environmental groupsA new regulation from the Office of Federal Contract Compliance Programs is changing the way employers with government contracts collect diversity data. The new rule expands the definition of "job applicant" to include those who express employment interest on company websites or Internet job boards. Companies are scrambling to adjust to the new definitionBanks targeting the Hispanic market are multiplying, especially in California, where 25 percent of Latinos' $1 trillion in U.S. annual income is earned. Russell Goldsmith, chairman of City National Bank, estimates that there are 340,000 Latino-owned small- to medium-size companies in California alone. "That's a very attractive market," Goldsmith told the New York TimesCareer Opportunities for Students with Disabilities, a national consortium helping students at nearly 300 colleges and universities, held its largest conference ever in Atlanta this June. Theme of the three-day event was "Maximizing the Talent Pool: Looking Below the Surface." It featured presentations and panel discussions designed to help advance college students and interns with disabilitiesMcDonald's has received the "Freedom to Compete" Award by the U.S. Equal Employment Opportunity Commission for the company's diversity and inclusion initiatives. Women and minorities comprise more than 50 percent of McDonald's workforce.
WELCOME ABOARD: CPGjoblist welcomes ACH Food Companies, http://www.treetop.com/ rands, Inc., Chiquita Brands, ReadyPac Produce and Tree Top, Inc. For a complete roster of CPGjoblist clients visit CPGjoblist.com.
MARK YOUR CALENDARS: For Stagnito's New Products Conference, Sept. 6-8, in Chicago, American Wholesale Marketers Association Distribution Summit, Sept. 11-14 in Las Vegas, the Network of Executive Women Leadership Summit, Sept. 11-12 in Dallas.; HBA Global Expo, Sept. 12-14 in New York; National Beer Wholesalers, Sept. 17-20 in Orlando; International Bottled Water Association, Oct. 3-6 in Las Vegas; IBA World of Baking, Oct. 3-9 in Munich; the Natural Products Expo East, Oct. 4-7 in Baltimore; the National Frozen and Refrigerated Foods Convention, Oct. 7-11 in Orlando; National Grocer's Association Executive Conference, Oct. 7-11 in Indian Wells, Calif.; and the National Association of Convenience Stores, Oct. 8 in Las Vegas. See CPGjoblist’s Calendar for more events and updates.
ON THE MOVE: Stewart Jones has joined Information Resources Inc. as executive vice president for global operations. John Lawlor has been named president and general manager of the IRI's Panel and Test Solutions division. Supervalu is shaking up its management team in the wake of its purchase of Albertsons. Top Albertsons executives Larry Johnston, Bob Dunst, Paul Gannon, John Sims and Felicia Thornton will depart, but many executives will stay on: Pete Van Helden will become a Supervalu SVP and president of West retail; Duncan MacNaughton will direct a new marketing program for Supervalu as EVP; and Kevin Tripp will become executive vice president and president of Midwest retail. He will oversee Cub Foods, Hornbacher's, Jewel, Shop 'n Save, and the company's pharmacy operations. Supervalu named several of its own executives to new positions: Mike Jackson, president and COO, will oversee Save-A-Lot, supply-chain services and the enterprise office; Pamela Knous, CFO, will oversee finance, information technology, investor relations and the group's Bristol Farms stores; John Hooley, EVP and president of retail East, will oversee retail operations at Acme, Shaw's, Bigg's, Farm Fresh, Scott's and Shoppers; and Dave Pylipow, SVP of human resources, will oversee human resources and labor relations for combined chain...Send your company news to editor@cpgjoblist.com.
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