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CPGJOBLIST
CANDIDATE DOSSIER
Gena Yuvette Davis
 Marketing
Los Angeles
EXPERIENCE
Dynamic and award-winning management professional with 17 years of functional and transferable marketing communications experience. Seven years as an entrepreneurial taskmaster and diversity-marketing expert with consulting and business expertise in creating strategic, customized marketing programs for niche and emerging markets. A conceptual and visionary leader whose skills include managing cross-functional teams, analytical support, directing creative innovation, multi-tasking, brand building and negotiating. MBA with strong verbal and written communications abilities and effective interpersonal and team-building skills. Computer and Internet savvy.
CAREER HIGHLIGHTS
Currently consulting as director, global marketing and franchise development for Disney Publishing Worldwide. Responsible for strategic global franchise management and development, driving new content and growth strategies for global children’s magazines and books. Also provide global franchise communication and books marketing strategies to ensure they align with Disney Consumer Products objectives. Previously served as category manager for North American apparel, and as a senior category manager for the health and beauty category for Disney Consumer Products, North America. Prior to Disney, served as managing director of GDC Marketing Communications, a boutique marketing communications agency specializing in emerging and niche markets. Responsible for marketing communications activities, driving the strategic creative direction for all client accounts; worked to enhanced corporate brand image; and designed diversity marketing initiatives for numerous clients, including Nestl, Colgate Palmolive, Kroger /Ralphs, UHP Healthcare, Warner Bros. Consumer Products, and Coca-Cola.
RECENT POSITIONS
Director, Global Brand Marketing and Franchise Development
The Walt Disney Company, Disney Consumer Products, 2008-present
Senior Category Manager and Category Manager
The Walt Disney Company, Disney Consumer Products, 2006-2008
Managing Director
GDA Marketing Communications, 1999-2006
Marketing and Promotions Manager
Sony Pictures Entertainment, International Television Division, 1995-1999
EDUCATION
MBA, Marketing, University of Phoenix
B.A., Communication Arts and Sciences, University of Southern California
PERSONAL
Single, born and raised in Los Angeles, devoted pet parent to a six-year old cat named Tuna and a four-year old dog named Foster. Participates in numerous activities for personal and professional development. Enjoys trips to the spa, reading, traveling, yoga and ballet classes.
IN HER OWN WORDS
“I have an entrepreneurial mind-set that enables me to see the big picture. I use that knowledge to seek out opportunities to increase brand recognition or product awareness. I am a marketing strategist and creative visionary who believes that true leadership lies in collaboration with others.”
CPGJOBS APPRAISAL
“Gena is a classically trained marketer with big company experience and an entrepreneurial spirit. She is a strong leader with proven skills in managing cross-functional teams, creative innovation, brand building and analysis. We recommend her highly.”
Posted 9/2/08 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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Mario Ronquillo Ana Alejandra Galindo Ajay A. Parikh Luis Vargas Luis Vargas Mark P. White DAWN A. CLEVELAND K. MacDONALD PARRIS Jeffrey A. Porter Stacy Okazaki Exandrea Pitts Kimberly M. Westhoff Byron Dennis Heidi Hall Nina C. Pascual Edmundo Macias Jr. Rosemary Mercado Tarcus Allen Lucy Howng Cathy Kolumbus Claudia Ramirez Osmar Rodriguez No longer available 12/2006
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