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CPGJOBLIST
CANDIDATE DOSSIER
Exandrea Pitts
 Marketing and Strategy
Sherman Oaks, CA
EXPERIENCE
Well-skilled and highly trained MBA looking for brand marketing position in the consumer packaged goods industry. Wide strategy and research experience at some of the industry’s top companies, including Diageo, Mattel, and the genealogy startup firm Family Storylines. Possesses an entrepreneurial spirit, having served as an independent marketing consultant via WordGames International for four years.
CAREER HIGHLIGHTS
At Diageo, led five-person team conducting research and analysis of “trendsetter” consumers using take-home homework, surveys, picture collages, shop-alongs, focus groups, ethnographies and one-on-one interviews; delivered brand repositioning concept that included changes to brand identity, pricing, packaging and product portfolio. At Family Storylines, crafted marketing plan to position company in $72 billion wedding industry; conducted market research to identify 13.9 million person target segment; analyzed competitive landscape; and data mined market for consumer insights. At Mattel, managed sales and product development of two core SKUs (representing $85 million in global sales) and two new SKUs. Identified $570 million of untapped market opportunity for strategic lateral expansion of Hot Wheels brand into new categories.
RECENT POSITIONS
Marketing Consultant, Applied Management Research Project
Diageo Chateau & Estate Wines, 2007
Marketing and Business Development Intern
Family Storylines, 2006
Brand Management Intern, Hot Wheels
Mattel, 2006
EDUCATION
MBA, Marketing and Strategy, UCLA Anderson School of Management
BA, Advertising and Mass Communication, University of Minnesota
PERSONAL
Speaks Spanish, enjoys international travel and inline skating.
IN HER OWN WORDS
“My passion for marketing and solid analytical skills coupled with excellent communication talents make me a strong match for any CPG team. Recognized as a creative and strategic thinker, I am highly motivated, quick to learn and detail-oriented. My achievements include generating a 20 percent immediate increase in new business for client as an independent marketing consultant for WordGames International (eventually leading to 150 percent business growth) and strong leadership skills with proven ability to successfully partner with cross-functional business units. I enjoy learning from others, am motivated by challenge, and flourish in environments where innovative thought is encouraged and rewarded.”
CPGJOBLIST APPRAISAL
Exandrea is a creative, analytical and strategic thinker capable of swiftly adapting to new environments in order to learn and excel. A solid team player and marketing enthusiast, her entrepreneurial spirit, effective leadership skills, well-rounded background and excellent marketing education will prove invaluable to any CPG company.”
Posted 9/5/07 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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PREVIOUS CLOSEUPS:
Kimberly M. Westhoff Byron Dennis Heidi Hall Nina C. Pascual Edmundo Macias Jr. Rosemary Mercado Tarcus Allen Lucy Howng Cathy Kolumbus Claudia Ramirez Osmar Rodriguez No longer available 12/2006 Tania Green Maurice Adair Sergio Montalvo LeAnne Richards JUAN C. DAVILA RAUL COZ Waynell L. Henson John H. Ward Earnestine Benford Mark J.L. Buss No longer available Alan S. Willner
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