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COVER STORY
Just launched CPG Forum
is 'talk of the industry’
 CPGjobs has officially launched CPG Forum, the first independent forum exclusively for the consumer packaged goods industry. The dynamic website allows candidates and employers to network with each other, initiate online discussions, participate in discussions begun by others, send instant mail to other members, receive and send private messages, and more.
The Forum, officially opened September 1, already has 17,654 registered users and 63 discussion threads. “CPG Forum is a virtual public square for the CPG industry that you can visit anytime you want.” according to Michael Carrillo, president of CPGjobs, which hosts the forum. “It is off to a strong start, attracting current employees, potential candidates, recruiters and employers. It is a great way to help candidates and employers connect."
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PAY PER HIRE!CPGjobs new pay-per-hire packages take the guesswork out of recruiting. You get unlimited job postings--and guaranteed hires. Buy multiple hire packages and pay even less. Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. Exandrea Pitts  Marketing and Strategy
Sherman Oaks, CA
EXPERIENCE
Well-skilled and highly trained MBA looking for brand marketing position in the consumer packaged goods industry. Wide strategy and research experience at some of the industry’s top companies, including Diageo, Mattel, and the genealogy startup firm Family Storylines. Possesses an entrepreneurial spirit, having served as an independent marketing consultant via WordGames International for four years.
CAREER HIGHLIGHTS
At Diageo, led five-person team conducting research and analysis of “trendsetter” consumers using take-home homework, surveys, picture collages, shop-alongs, focus groups, ethnographies and one-on-one interviews; delivered brand repositioning concept that included changes to brand identity, pricing, packaging and product portfolio. At Family Storylines, crafted marketing plan to position company in $72 billion wedding industry; conducted market research to identify 13.9 million person target segment; analyzed competitive landscape; and data mined market for consumer insights. At Mattel, managed sales and product development of two core SKUs (representing $85 million in global sales) and two new SKUs. Identified $570 million of untapped market opportunity for strategic lateral expansion of Hot Wheels brand into new categories.
RECENT POSITION
Marketing Consultant
Applied Management Research Project
Diageo Chateau & Estate Wines, 2007
EDUCATION
MBA, Marketing and Strategy, UCLA Anderson School of Management
IN HER OWN WORDS
“My passion for marketing and solid analytical skills coupled with excellent communication talents make me a strong match for any CPG team. Recognized as a creative and strategic thinker, I am highly motivated, quick to learn and detail-oriented. My achievements include generating a 20 percent immediate increase in new business for client as an independent marketing consultant for WordGames International (eventually leading to 150 percent business growth) and strong leadership skills with proven ability to successfully partner with cross-functional business units. I enjoy learning from others, am motivated by challenge, and flourish in environments where innovative thought is encouraged and rewarded.”
CPGJOBLIST APPRAISAL
Exandrea is a creative, analytical and strategic thinker capable of swiftly adapting to new environments in order to learn and excel. A solid team player and marketing enthusiast, her entrepreneurial spirit, effective leadership skills, well-rounded background and excellent marketing education will prove invaluable to any CPG company.”
Posted 9/5/07 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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NOTES
from the revolution
WELCOME ABOARD: CPGjobs welcomes Armour-Eckrich, LLC, Coca Cola Enterprises-Midwest, Diageo, the Nash Finch Company, Peet's Coffee and Tea, and the WD-40 Company to its growing roster of CPG clients. For the complete list visit CPGjobs.
SEE YOU AT NBMBAA SEPT. 11-16: A team from CPGjobs will attend the National Black MBA Association 2007 Conference and Exposition in Orlando. Nearly 15,000 attendees and 400 exhibitors are expected at the 29th annual event, one of the nation’s largest recruiting venues. “We’re excited to be returning to this career expo and look forward to meeting new and existing clients and talking about our new services,” said Michael Carrillo, president of CPGjobs, the CPG industry’s leading recruiting services firm. CPGjobs represents more than 100 leading CPG firms “and most of them will be at this important career event.” Tami Page, vice president for sales of CPGjobs, and Spencer Blaker, the firm’s director of sales for the northeastern region, will join Carrillo at the event.
THE ROAD TO DIVERSITY: CPGjobs Executive Vice President Penelope Sallberg-Carrillo will provide welcoming remarks at the California Diversity Council's California Diversity and Leadership Conference Summit, September 20-21 in San Francisco. Speakers at the California event will include organization founder Dennis Kennedy, actress Geena Davis and Chris Gardner, the Wall Street success story who inspired the film “The Pursuit of Happyness.” Chancellor Robert Birgenau of the University of California, Berkeley, is honorary chair of the summit. Penny is president of the group's Southern California Chapter. For more information on joining the Chapter call her at (626) 535-0143. CPGjobs is a sponsor of the event and the California Diversity Council, part of the National Diversity Council.
TOP WOMEN IN GROCERY: Progressive Grocer has released its first ever list of the Top Women in Grocery. Among the women profiled: Irene Rosenfeld, chairman and CEO of Kraft Foods; Indra Nooyi, chairman and CEO of PepsiCo; Denise Morrison, president of Campbell USA; Judy Spires, president of Acme Markets; Janel Haugarth, executive vice president, president of supply chain services for SuperValu; Shelly Broader, president and CEO of Sweetbay; Sue Klug, senior vice president sales and marketing for SuperValu Retail West; Debra Kelly-Ennis, chief marketing officer of Diageo; Nancy Puzdrak, senior vice president of Daymon Worldwide; Joan Toth, executive director of the Network of Executive Women; Bobbie Gaunt, lead director of the board for A&P; Kim Nelson, vice president, Snacks Unlimited, General Mills; Caroline Cotton Nakken, president and CEO of Mass Connections; Helayne Angelus, vice president, global CBD Diversity, Procter & Gamble; Marie Quintanta, vice president of multicultural sales, PepsiCo; Susan Ivey, chairman of RJ Reynolds Tobacco Co.; Larree Rend, executive vice president, chief strategist and administrative officer for Safeway; Bobbie O’Hare, vice president, business development for Johnson, O’Hare; and Marlene Gebhard, president of Shop ‘n’ Save.
MARK YOUR CALENDARS: For the Network of Executive Women Summit, Oct. 15-16 in Dallas; the American Wholesale Marketers Association Distribution Conference and Expo, October 15-16 in Atlanta; Fresh Summit, Oct. 20-24 in San Diego; APICS (Operations Management) International Conference and Exhibition, Oct. 21-23, Denver; Council of Supply Chain Management Professionals, Oct. 21-24 in Philadelphia; IDFA Worldwide Food Expo, Oct. 24-27 in Chicago; and the National Association of Convenience Stores, Nov. 6-9 in Atlanta; See CPGjob’s Calendar for more events and updates.
ON THE MOVE: Fortune Brands chairman and CEO Norm Wesley plans will step down, to be succeeded by current President and Chief Operating Officer Bruce CarbonariThomas Flocco, president and chief executive officer of Beam Global Spirits & Wine Inc., received the Harold H. Hines Jr. Award for his decade-long support of the United Negro College FundMiller Brewing has named Jeff Johansen vice president of innovationClearly Canadian Brands has appointed Brent Lokash its new chief executive officer. David Reingold succeeds him as presidentSend your company news to editor@CPGjoblist.com
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