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CPGJOBLIST
CANDIDATE DOSSIER
Alan S. Willner
 Customer Marketing
Weston, FL
EXPERIENCE
Accomplished marketing and sales executive with a proven track record of success in diverse and competitive categories. Experienced in developing and leading marketing and sales organizations in field and corporate environments. Broad functional experience in brand, customer and trade marketing, sales planning, and national and regional sales.
RECENT POSITIONS
Vice President Marketing
Pabst Brewing Company, 2002-2005
Vice President, Customer and Brand Marketing
Diageo, 2000-2002
Director, On-Premise Channel
Coors Brewing Company, 1996-2000
Regional Business Director
Nabisco, 1992-1996
CAREER HIGHLIGHTS
Led strategic and brand planning processes at nation’s fourth largest brewer resulting in company exceeding profit goals for three consecutive years. At Diageo led all facets of Guinness and Vitner brand, trade and customer marketing. Managed a $55 million marketing budget and staff of thirty that generated $96 million in profit on $370 million in sales. At Coors, became the company’s first national field marketing director and built the on-premise marketing team. Had oversight for sales and marketing and led category management and re-engineering processes in the Central U.S at Nabisco, led two years of record breaking sales, profits and market share gains.
EDUCATION
B.S., Marketing, Arizona State University
Marketing Leadership Program, University of Virginia
PERSONAL
“I am competitive and enjoy all sports. When not running or playing golf I am involved with my son’s junior golf career. Also enjoy reading, music, the ocean and spending time with my family.”
IN HIS OWN WORDS
“I have worked for diverse companies and cultures. My experience spans sales and marketing roles in the field and headquarters environments. I am commercial and possess a strong understanding of the interdependencies between sales and marketing. I possess exceptional strategic ability combined with a pragmatic and results oriented approach. The most satisfying accomplishment is exceeding results and positively impacting the people who depend on you.”
CPGJOBLIST APPRAISAL
“Alan has worked in large CPG categories and brings a unique cross functional perspective with senior-level experience in sales and marketing. This experience combines strong strategic skills with a pragmatic passion for implementation and execution. Alan is a passionate and focused leader who inspires others to results and personal growth. We believe the Alan would be a strong asset to any company seeking an experienced marketing or sales leader capable of change management, driving results and developing talent.”
Posted 9/12/05 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 398-5381.
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