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COVER STORY
Use social networks to build
your recruiting networks
 Networking and referrals have always driven the recruiting process. Now there are new business networking sites like LinkedIn and Ryze and personal networking sites like Facebook and MySpace that bring networking to a whole new level.
"With the possible exception of the telephone, there has never been a technology better suited for building recruiting networks than today’s Internet,” according to Jennifer Berkshire, adjunct professor of labor and the media at the University of Massachusetts at Amherst.
Michael Carrillo, president of CPGjobs, agrees. “Social networking works on the six degrees of separation principle,” he says. “If you know 250 people, and each of them knows 250 people, you’re just one step away from 62,500 people. That’s a huge upside potential for you and your business.”
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CPG Power Packages!Get 50 or 100 sixty-day job postings for just $99 per posting! It’s our biggest value package ever! But hurry. The Power Package offer ends October 15. Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. Offad VallejoMarketing
Laguna Niguel, CA
EXPERIENCE
Proven skills gained from years of experience in business, marketing, sales, advertising, team leadership and internal and external customer relations. In-depth understanding that can enhance profitability and help evangelize brands. Creative decision-maker and leader with excellent written and verbal communication skills. Bilinqual in English and Spanish. MBA from leading business school.
CAREER HIGHLIGHTS
Led execution of sales and marketing strategies for twenty-one Pepsi Multicultural Customers in Southern California and Nevada while directing five key account managers. Sales on all Pepsi products increased by 12 percent and net revenue increased 16.2 percent over prior year. Created and executed Pepsi product promotions resulting in a net price increase of 8.2 percent, marginal contribution increase of 4.4 percent, and a multicultural market share gain of 1.2 points. Directed marketing department at Michelin North America during 10-year career. Created Michelin B2B marketing program that enabled national customers to reduce their operating costs by 23 percent.
RECENT POSITION
Director, Marketing and Promotions
Univision Communications, 2006
EDUCATION
MBA, Pennsylvania State University
IN HIS OWN WORDS
"I can bring the following skills to your company: Strategic marketing, brand building, marketing segmentation, and multi-channel marketing. The attributes I look for in a company are upward mobility, opportunities to lead, opportunities to work with teams, and an environment that fosters break-through ideas."
CPGJOBS APPRAISAL
"Offad is a marketing strategist with diverse experience in CPG marketing and brand building. He's a classically trained MBA who would be a valuable addition to any company."
Posted 9/30/08 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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NOTES
from the revolution
WELCOME ABOARD! CPGjobs welcomes its newest clients: Ames International, Belkin International, Inc.,
Bender Executive Search and Uno Foods. For the complete roster of more than 100 leading CPG companies represented by CPGjobs visit our website.
YOU’RE HIRED! Congratulations to the following CPGjobs clients and their new executives. Lois Bonsu, hired by The Hershey Co.; Leonard Newman hired by the Kellogg Company; and Tom Monahan, hired by Triumph Pharmaceutical. If you’re looking for a candidate -- or a job -- contact CPGjobs at 626-535-0143.
RETAIL ROUNDUP: The economic turmoil on Wall Street has not directly hit the CPG industry, but rising commodity prices are a concern. PepsiCo CEO Indra Nooyi reports that her firm does not expect the U.S. financial crisis to hit its business and will invest a further $500 million in India over the next three years as part of its focus on fast-growing emerging markets. But high commodity prices and global inflation remain a worry and could pressure margins in the short-term, Nooyi told reporters....General Mills is tackling the soft economy head on: The firm plans to keep expanding its international business, the company's fastest-growing segment, and increase its marketing stateside. CEO Ken Powell told shareholders that the international growth strategy will focus on premium ice cream Haagen-Dazs, sold in more than 60 countries around the world, as well as brands like Old El Paso andCheerios snacks....Dannon will limit advertising to children under 12 as the latest member of the Council of Better Business Bureau's Children's Food and Beverage Advertising Initiative. The yogurt company will restrict the use of licensed characters, refrain from advertising in schools and run television and other ads only for products that meet health guidelines, Broadcasting & Cable reports.
MARK YOUR CALENDARS: For the Network of Executive Women Leadership Summit, October 20-22 in Minneapolis; the IFMA/IFDA Presidents Conference, November 9-12 in Lake Las Vegas, Nev.; the 3rd Annual Category Management Conference November 10-11 in Naples, Fla.; Cultural Food New York including All Asia Food, Expo Comida Latina and Kosher Fest, November 11-12 in New York; Packaging Machinery Manufacturers Institute’s Pack Expo International, November 11-13 in Chicago; In-Store Marketing Institute's In-Store Marketing Expo, November 13-14 in Las Vegas; and the Private Label Manufacturers Association 2008 Private Label Trade Show, November 16-18 in Chicago. For more events see CPGjobs Calendar.
ON THE MOVE: Muhtar Kent has been named the chief executive officer of the Coca-Cola Company. Kent joined Coca-Cola in 1978 and has held a variety of marketing and operations roles throughout his career. Kent succeeds Neville Isdell who will remain chairman of the board....The Hershey Company has appointed Kirk Savilleto the post of vice president, communications. He had been senior director of corporate communications....Justin Young has been named the new executive chef of Kraft Food Ingredients....The board of Pilgrim’s Pride Corp. has unanimously elected J. Clinton Rivers as president and chief executive officer....Wolfgang Candy has appointed Benjamin McGlaughlin president and CEO. Paul Anthony was named controller....The Organic Trade Association has appointed a new executive director,Christine Bushway. Send your company news to
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