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CPGJOBLIST
CANDIDATE DOSSIER
No longer available
EXPERIENCE
Experienced in all facets of marketing with an emphasis in brand management, consumer products and retail marketing. Expertise in new product development, brand building, marketing strategy, promotion, retail category management, private label programs, consumer behavior, packaging, advertising, market research and more. Exceptional strategic planning, analysis, innovation, negotiation, communication, leadership and team-building skills.
CAREER HIGHLIGHTS
Recently led new product development team and launched Rumba Energy Juice. Developed and executed innovative brand strategy, targeting new energy beverage customers in juice market. Created new distribution network and developed Rumba consumer website. Repositioned Hansen's Signature Soda as super premium, making it the number one bottled soda at key retailers, including Ralph's (Kroger). At Smart & Final, helped implement an award winning innovative "signature brand" private-label strategy, growing private label sales to $800 million annually. Consistently exceeded industry growth managing a variety of retail categories as National Category Manager for BP/ARCO’s AM/PM.
RECENT POSITIONS
Brand Manager
Hansen Beverage Company, 2003-2005
Brand Manager
Smart & Final Inc., 2001-2003
National Category Manager
AM/PM Division, BP, 1994-2001
EDUCATION
MBA, UC Irvine, Graduate School of Management
BS, USC Marshall School of Business
PERSONAL
Away from work I enjoy spending time with my wife and two boys, ages 4 and 6. For recreation, I play golf and the occasional game of “Texas Hold ‘Em” with friends.
IN HIS OWN WORDS
"I have always had a passion for brilliant marketing and receive a great deal of satisfaction from launching new products and finding better ways to make brands grow. I have a knack for innovation and an ability to make things happen using both conventional and unconventional methods. My diverse background has given me the credibility and ability to put together marketing programs and campaigns that work."
CPGJOBLIST APPRAISAL
"Paul is a seasoned marketing executive with a terrific background and a track record of success. In addition to having expertise in a number areas, his combination of experiences will serve him well in cross-functional leadership positions at the director or VP level. Paul is bright, personable and would be a terrific fit in a variety of company cultures."
Posted 10/12/05 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143
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PREVIOUS CLOSEUPS:
Alan S. Willner RANDY R. ZENO Randall E. Patterson Darrell Thompson LUCI SHEEHAN M. P. ( curently employed ) Kenneth S. Kandall PHILLIP J. BALL JACKIE APODACA STEPHEN T. CRUTY LAURA CARPENTER
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