|
|
COVER STORY
Advice for talent hunters: If
at first you don't succeed...
 According to Jim Collins, author of the business bestseller Good to Great, “There is nothing more important in business today than getting the right people on the bus -- in the right seats.”
But as Michael Carrillo, president of CPGjoblist, observes, “Many companies are failing to attract the right people to the right jobs, despite a good employment environment for employers.”
Carrillo cites several contributing factors, including “dull recruiting tools, cookie-cutter job descriptions, and failure to learn from and correct past mistakes. The ‘one size fits all’ approach is failing business. To locate just the right executive you must sharpen your candidate outreach.”
MORE
OCTOBER SWEET DEALPurchase three Silver packages and upgrade one of them to Gold (upgrade is a $2,500 value and may be used at any time). Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. No longer available
EXPERIENCE
Experienced in all facets of marketing with an emphasis in brand management, consumer products and retail marketing. Expertise in new product development, brand building, marketing strategy, promotion, retail category management, private label programs, consumer behavior, packaging, advertising, market research and more.
RECENT POSITION
Brand Manager
Hansen Beverage Company, 2003-2005
CAREER HIGHLIGHTS
Recently led new product development team and launched Rumba Energy Juice. Developed and executed innovative brand strategy, targeting new energy beverage customers in juice market. At Smart & Final, helped implement an award winning innovative "signature brand" private-label strategy, growing private label sales to $800 million annually.
EDUCATION
MBA, UC Irvine, Graduate School of Management
IN HIS OWN WORDS
"I have always had a passion for brilliant marketing and receive a great deal of satisfaction from launching new products and finding better ways to make brands grow. I have a knack for innovation and an ability to make things happen using both conventional and unconventional methods. My diverse background has given me the credibility and ability to put together marketing programs and campaigns that work."
Posted 10/12/05 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
Complete Dossier | Email Dossier | More Candidate Closeups
|
NOTES
from the revolution
LET’S MAKE A DEAL: Verizon and CPGjoblist client the Walt Disney Company have signed a long-term programming deal. Verizon FiOS TV will offer 12 Disney and ESPN Networks on its expanded basic and broadband networks, including ABC News Now, Disney Connection, ESPN360 and more...L'Oreal Group, parent of CPGjoblist client L’Oreal USA, has acquired Delial, a $20 million sun-care brand, from Sara Lee International. Delial is one of the leading sun-care brands in Europe and ranks among the top three brands in Spain. Patrick Rabain, chief executive and vice president of L'Oreal consumer products said, "The acquisition of this brand means that L’Oreal will reinforce its position in the European solar protection market, especially in southern Europe. The Delial range will join our Garnier portfolio and will benefit from solar filter technologies developed in the group's laboratories.”
EARTHQUAKE RELIEF: Corporations are once again joining individuals to respond to a massive tragedy, this time the south Asia earthquake. Among the first to publicly respond: Coca-Cola Company and the Coca-Cola Foundation. They have pledged $2 million in aid $1 million to Pakistan’s earthquake relief efforts and $1 million to the International Federation of Red Cross and Red Crescent Societies. Learn what you can do at CharityNavigator.org.
MARK YOUR CALENDARS: EX-TRACTS Personal Care and Wellness Expo, Oct. 16-19 in New York; NEW Northwest Networking Event, Oct. 17 in Portland; The Productivity Convention & Exposition, Oct. 23-25 in Orlando; AMI Worldwide Food Expo, Oct. 27-30, Chicago; National Association of Convenience Stores Annual Convention & Expo, Nov. 15-18 in Las Vegas. See CPGjoblist’s Calendar for details and updates.
ON THE MOVE: Bob Lachky, vice president of brand management and director of global creative at Anheuser-Busch, has been named to the new post of executive vice president, global industry development. Marlene Coulis replaces himRay Haefele, senior vice president of Tyson Deli, received the President’s Award at the International Dairy-Deli-Bakery Association’s annual meetingJim Beam Brands Worldwide has selected Bill Newlands to heads its U.S. wine business following the firm’s acquisition of Allied Domecq’s brands. Newlands had been president and chief executive officer of Allied Domecq USA WinesHarpak has appointed Jerry Rundle northeast regional sales representative. Jim Ryan has joined Harpak as vice president of sales. He previously worked for TW KutterRed Bull distributor Matador Distributing Carolina has promoted John McCorkle to the position of market manager for its western North Carolina territoriesThe International Bottled Water Association has appointed Benita Stocks manager of member services and Sabrina Hicks manager of publications and special projectsLuis T. DaSilva has joined Progressive Beverages as senior vice president of sales and marketing. Send your company news to editor@cpgjoblist.com.
MORE NEWS
|
