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CPGJOBLIST
CANDIDATE DOSSIER
Hui-Wen (Catherine) Hsin
 Category Management
Marketing Research/Consumer Insights
Madison, WI
EXPERIENCE
Proven skills and professional experience, including category management, quantitative/statistical analysis, marketing research, consumer research/behavior and strategic planning. Proficient in MS Office programs and sales analytic software, including IRI, Xlerate, Spectra, Space Planning, AdView, and Analyst Work Station. Knowledge of SAS and SPSS. Fluent in English and Chinese; strong communications skills -- written, verbal, interpersonal and presentation.
CAREER HIGHLIGHTS
Served in series of progressively responsible positions at Mars Snackfood US for five years starting in 2002. Provided category management support, business and competitive analysis; problem identification and solving; and category review and planning. Comprehensive analysis for Hershey’s Limited Edition candy was well received by senior management and widely used by other Consumer Solutions associates. Received "Spot Award" in 2003 for excellent performance. Also served as analyst for GE Financial Assurance.
RECENT POSITIONS
Direct Mail Channel B2B Quantitative Analyst
CUNA Mutual Group, 2007-present
Consumer Solutions Analyst, Snackfood Division
Mars Snackfood US, 2005-2007
Category/Consumer Solutions Analyst
Mars Snackfood US, 2002-2006
EDUCATION
MS, MBA equivalent, Northwestern University
B.A., National Taiwan University
PERSONAL
Enjoys friends and family, movies, parenting, traveling and reading. A risk-taker who welcomes challenges in life.
IN HER OWN WORDS
“My personal and past work experiences reinforce my passion in marketing research/consumer insights and category/product management. My goal is to work for a CPG employer (in the Madison, Wisc., area) where I can utilize my skills to help businesses connect with shoppers by identifying customers’ needs and make a direct impact on decision-making and strategy development. I am willing to take initiatives and proactively resolve the challenges I face. I am also a quick learner and have the analytical skills the organizations are looking for in any category/product management and marketing research positions.”
CPGJOBLIST APPRAISAL
“Catherine’s professional experiences have allowed her to demonstrate and develop communication, teamwork and problem-solving skills. Her background and experience will make her a valuable member of any future industry employer.”
Posted 10/31/07 by CPGjobs. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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