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CPGJOBLIST
CANDIDATE DOSSIER
Claudia Ramirez
Marketing/Brand Management
American Canyon, CA
EXPERIENCE
Experienced in all aspects of marketing, including brand strategy and positioning, packaging, new products, advertising and promotions. Proven talent for directing creative processes such as concept development, brand strategy, brand messaging, package design and website content. Possess strong written and verbal communication skills. Speak and write Spanish fluently.
CAREER HIGHLIGHTS
Developed the strategy and marketing plan for a new juice-based sparkling beverage for test market in the U.S. Worked closely with vendors and international colleagues to coordinate the package design. Co-managed Beringer’s leading wine brand, generating $160 million in revenue. Also experienced in brand management of imported wines. Prior to the beverage industry, served as the international marketing liaison for a leading book publisher. Achieved revenue growth in the export sales of original titles and a significant increase in the number of translation rights sold, all via relationships with McGraw-Hill’s worldwide subsidiaries.
RECENT POSITIONS
Brand Manager
Crystal Geyser Water Company, 2005-2006
Marketing Manager
Robert Mondavi Family of Wine, 2004-2005
Brand Manager
Beringer Blass Wine Estates, 1997-2004
EDUCATION
B.S., Business Administration/Marketing, San Francisco State
Executive MBA Program (began Fall 2006), Saint Mary’s College
PERSONAL
Enjoy the outdoors, cooking, baseball and soccer. Have traveled to 20 countries and hope to visit more in the future.
IN HER OWN WORDS
“I’m a creative and passionate marketing professional who likes to invigorate existing products and develop new products, using consumer insights and solid marketing strategies. I have worked with diverse cross-functional teams and managed a variety of external agencies. I’m seeking a marketing opportunity where I can contribute my strategic skills and creativity and grow with the company. I’m bilingual/bicultural and very interested in Hispanic marketing as well as mainstream marketing.”
CPGJOBLIST APPRAISAL
"Claudia is a well-rounded, capable brand marketing and management executive. She has a 'classical marketing' background, is bilingual, and passionate about her work. We recommend her highly as someone who can hit the ground running and energize a marketing or brand management effort."
Posted 11/6/06 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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PREVIOUS CLOSEUPS:
Osmar Rodriguez No longer available 12/2006 Tania Green Maurice Adair Sergio Montalvo LeAnne Richards JUAN C. DAVILA RAUL COZ Waynell L. Henson John H. Ward Earnestine Benford Mark J.L. Buss No longer available Alan S. Willner RANDY R. ZENO Randall E. Patterson Darrell Thompson LUCI SHEEHAN M. P. ( curently employed ) Kenneth S. Kandall PHILLIP J. BALL JACKIE APODACA STEPHEN T. CRUTY LAURA CARPENTER
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