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COVER STORY
New talent pipeline tools
designed for you, by you
 “You’ve spoken and we’ve listened,” says Michael Carrillo, president of CPGjoblist. “Thanks to your feedback, we’re offering powerful new tools and options to keep your talent pipeline flowing -- and we’re looking for more of your input to further expand our services.” Here’s what’s new or coming soon:
Unlimited service. CPGjoblist’s “innovative new Unlimited Service keeps a steady flow of top industry candidates flowing through your talent pipeline at all times,” Carrillo says. Clients get unlimited standard job postings for a flat fee that’s tailored to anticipated volume, simplifying budgeting. “Unlimited Service is a cost-effective way to grow your candidate networks exponentially and extend our support throughout your organization.”
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'PAY IT FORWARD' SPECIAL Purchase a "3 for 2" job package and we'll pay it forward by giving a free job to another company referred by you. When the new company uses their free job, you'll get a free job too. Call Michael Carrillo at 626 535-0143 to claim your sweet deal. Claudia RamirezMarketing/Brand Management
American Canyon, CA
EXPERIENCE
Experienced in all aspects of marketing, including brand strategy and positioning, packaging, new products, advertising and promotions. Proven talent for directing creative processes such as concept development, brand strategy, brand messaging, package design and website content. Possess strong written and verbal communication skills. Speak and write Spanish fluently.
CAREER HIGHLIGHTS
Developed the strategy and marketing plan for a new juice-based sparkling beverage for test market in the U.S. Worked closely with vendors and international colleagues to coordinate the package design. Co-managed Beringer’s leading wine brand, generating $160 million in revenue. Prior to the beverage industry, served as the international marketing liaison for a leading book publisher.
RECENT POSITION
Brand Manager
Crystal Geyser Water Company, 2005-2006
EDUCATION
Executive MBA Program (began Fall 2006), Saint Mary’s College
IN HER OWN WORDS
“I’m a creative and passionate marketing professional who likes to invigorate existing products and develop new products, using consumer insights and solid marketing strategies. I have worked with diverse cross-functional teams and managed a variety of external agencies. I’m seeking a marketing opportunity where I can contribute my strategic skills and creativity and grow with the company.”
CPGJOBLIST APPRAISAL
"Claudia is a well-rounded, capable brand marketing and management executive. She has a 'classical marketing' background, is bilingual, and passionate about her work. We recommend her highly as someone who can hit the ground running and energize a marketing or brand management effort."
Posted 11/6/06 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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NOTES
from the revolution
WELCOME ABOARD! CPGjoblist welcomes ConAgra as an unlimited subscriber to its candidate referral service. The retail food giant will get unlimited job postings on CPGjoblist through 2007. Also joining CPGjoblist’s growing roster of CPG/retail clients: American Girl, Dunnhumby USA, Econet, Inc., The Great Spice Company, Intuit, Novelty Inc., The Scotts Company, and Steep & Brew Coffee. For the complete list visit CPGjoblist.com.
DIVERSITY NEWS: The Wrigley Company has named William Perez president and CEO. The former Nike CEO is one of five Latino CEOs in the Fortune 500.Carlos Gutierrez became the first Latino to head a Fortune 500 company when he took over The Kellogg Company in 1999A PepsiCo ad campaign marketing lower-fat snacks wasn’t resonating with consumers of color so company executives went to the grassroots, DiversityInc reports. The company's pilot marketing program now relies "on its sales force to directly market the healthy products to Chicago bodegas and grocery stores frequented by blacks and Latinos.” The Wall Street Journal reports that “African Americans drink a disproportionately higher amount of Pepsi-Cola and less Aquafina bottled water and Diet Pepsi than other ethnic groups."Diversity Best Practices, a Washington, D.C., company providing resources, benchmarking data and consulting services, has unveiled a CEO Diversity Scorecard to help corporate executives gauge their progress in making diversity and inclusion part of their company's culture. "This is the ultimate accountability tool to help CEOs..." said Edie Fraser, president.
RETAIL ROUNDUP: The retail sector is expected to post solid gains for October, Reuters reports. Analysts predict especially big gains from J.C. Penney Co. and Kohl's Corp. as “they benefit from disruption at rival Federated Department Stores Inc., which recently converted hundreds of acquired stores to its Macy's nameplate.” Trailing the retail pack -- Wal-Mart Stores, which is expected to post slow October sales growth due to store remodeling and sluggish clothing salesThe two-tier salary settlement of the bitter 2004 California supermarket lockout and strike expires in March. Unions are expected to press hard to regain lost salary and benefits.
MARK YOUR CALENDARS: For the Private Label Manufacturers Association Private Label Trade Show, Nov. 12-14 in Rosemont, Illinois; Kosherfest, Expo Comida Latina & All Asia Food, Nov. 14-15 in New York; and TREX: Total Retail Experience, Dec. 6-7 in New York. Coming up in 2007: RFID, Deploying Your Item-Level Tracking System, Jan. 22-24 in Overland Park, Kansas; Refrigerated Foods Association Conference & Exhibition, Feb. 26-27 in The Woodlands, Texas; and the World Floral Expo 2007, March 14-17 in Miami. See CPGjoblist’s Calendar for more events and updates.
ON THE MOVE: Indra Nooyi is now CEO of PepsiCo, succeeding Steve Reinemund. PepsiCo becomes the largest U.S. firm run by a womanDiageo North America has named Jim Young president of Diageo-Guinness USARich Products has named Robert Rich Jr. CEO. He succeeds his father, company founder Robert RichBacardi Ltd. has appointed Robert Corti, Philip Shearer and Toten Comas to its board...Tom Robinson has been named general manager, sales and marketing, for Quaker Maid MeatsJohn Castimatidis, CEO of the Red Apple Group, was honored with the Appeal of Conscience Foundation's top award Sept. 19...Send your company news to editor@cpgjoblist.com.
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