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CPGJOBLIST
CANDIDATE DOSSIER
LAURA CARPENTER
 LAURA CARPENTER
Consultant
Sturgis, S.D.
EXPERIENCE
Eleven years in the CPG industry -- seven with the General Mills sales force, four with ACNielsen in marketing research. Extensive background in data-driven category management and sales.
RECENT POSITIONS
Account Executive
ACNielsen, Inc., 2000-2004
Business Planning Associate
General Mills, Inc., 1997-1999
Business Team Leader
General Mills, Inc., 1996-1997
CAREER HIGHLIGHTS
An experienced consultant and trainer with a proven track record helping companies use data applications to increase productivity from category management and sales. Helped maintain and communicate a national fund-tracking tool at General Mills, developed and implemented a national newsletter for ACNielsen, and acted as an internal consultant for a new software program at ACNielsen.
EDUCATION
B.S./B.A., Marketing, University of Missouri, Columbia, 1993
Minor in Psychology
PERSONAL
"I enjoy volleyball, exploring South Dakota, and attending operas and other classical music events with my husband."
IN HER OWN WORDS
"After enjoyable careers with General Mills and ACNielsen, I have moved with my husband to Sturgis, S.D. (yes, the town with the annual motorcycle rally) to raise a family. I am looking for a contract relationship that would allow me to utilize my skills and abilities from a remote office. As a person with experience in sales, category management, and marketing research, I have many skills to offer a company that is looking for on-going analysis and support or short-term project completion. I am willing to travel to present findings and provide insights as needed. I am excited about the opportunity to help companies nationwide produce greater business results."
CPGJOBLIST APPRAISAL
"We have known Laura since 1998 and placed her in her previous position. She has always maintained tremendous reliability and integrity. She’s a great listener, a doer, and a candidate who would be an invaluable asset to any CPG company looking for sales support and analysis, category management expertise, and market research consulting on an on-going or project basis."
Posted 11/8/04 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate (626) 398-5381.
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