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CPGJOBLIST
CANDIDATE DOSSIER
Jeffrey A. Porter
 Sales/Marketing Management
Chanhassen, MN
EXPERIENCE
Organized professional with more than fifteen years of sales experience, strong leadership skills and the ability to handle multiple tasks accurately and efficiently. Major strengths in problem-solving, broker, and customer relations.
CAREER HIGHLIGHTS
As a Business Development Manager, developed and executed strategic business plans to deliver dollar volume of over $25 million annually for Supervalu nationally. Grew profitable volume and established market priorities, objectives and strategies based on local market competitive activity. Managed a $5 million trade budget to ensure company funds were effectively utilized to achieve incremental dollar growth. Analyzed post promotions and pricing to assess the impact of events and adjusted accordingly to improve results. Analyzed and pursued innovative growth opportunities by utilizing AC Nielsen data. Managed broker network nationally to ensure all promotional plans were implemented, maintained distribution and sold-in account specific programs. At Unilever Foods, managed four top brands generating more than $220 million in annual sales as Trade Marketing Manager. Allocated market level sales volume targets to maximize the return of the trade spend. Developed bottom up trade spend budgets, specific customer trade plans and reviewed ROI and event lift analysis data. Led detailed business planning meetings to develop customer programs.
RECENT POSITIONS
Business Development Manager Supervalu Team Nationally
Del Monte Foods, 2005-2007
Trade Marketing Manager, Central Division
Unilever Foods, 2004-2005
EDUCATION
B.S., Business Administration, Robert Morris University
PERSONAL
“I have a son who recently graduated from college and is pursuing a career at Kraft Foods as a Sales Representative. I enjoy listening to live jazz, reading inspirational books and working out on a daily basis.”
IN HIS OWN WORDS
“I am a senior-level sales manager who acts as a consultant by sharing my knowledge and expertise on all aspects of account planning, pricing, retail merchandising and promotional activity with my grocery customers. I have done this for more than 15 years and this experience, as well as my broker manager experience, motivates me to drive sales results. Effective category management, account planning and pricing /merchandising optimization are critical to the success of any grocery business and key elements of the expertise that I deliver to my customers. I specifically work with grocery customers at all levels of pricing, retail merchandising, category management and business planning to provide them the most profitable promotions, retail merchandising and assortment pricing models and strategies. The above attributes and contributions are only a snapshot of how I can leverage my experience for any CPG company. Joining a team as a National Account Manager or team leader with a company that recognizes and depends upon these strengths, provides precisely the environment and challenge I seek.”
CPGJOBS APPRAISAL
“Jeffrey is a highly trained and experienced business development professional with a proven track record in sales and sales management. He would make a strong account manager or team leader in the consumer packaged goods industry.”
Posted 11/28/07 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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