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CPGjobs clients have plenty
to celebrate this year

This year has witnessed new growth and new features at CPGjobs -- and that’s good news for the more than 100 leading employers that rely on the company’s industry-leading recruiting services.

“We’ve expanded our sites from 1 to 12, increased site traffic four-fold, and grown our candidate database by more than 40 percent,” says CPGjobs President Michael Carrillo.

“Last month we added 1,042 new candidates, to bring our database of active candidates to a record of 20,360. We averaged 456 jobs per day online per month, and reached our highest one-day total ever,” Carrillo said. “These numbers are helping our customers meet their return on recruitment investment. And in recruiting, ROI is king.”

This year CPGjobs added new pricing to meet the needs of its customers. The company, which perfected the pay-per-posting pricing model for consumer packaged goods recruiting, added a new Guaranteed Hire solution that simplifies budgeting and makes ROI calculation easy. Guaranteed Hire pricing is the latest innovation at CPGjobs, which underwent a thorough makeover in 2007.

"Employers want to know their return on investment upfront. With our Guaranteed Hire model, clients pre-pay for unlimited job postings and are guaranteed a minimum number of hires," says Carrillo. "Our prepaid guaranteed hire packages are customized to fit the employer's volume needs, and discounts are offered for larger agreements. CPGjobs has always stood behind our service, and now we offer choice, too."

Niche to meet you

Employers and candidates are increasingly turning to specialized recruiting services because they work better, Carrillo says. While “most specialty boards are too small to appear on Internet statistical measures, niche sites are growing rapidly -- with users drawn by their manageable size, better quality listings and community feel," according to BusinessWeek. A study by Forrester Research agrees, reporting that industry-specific sites like CPGjoblist are more effective than so-called megaboards like Monster and Career Builder, especially in industries like consumer packaged goods.

"Employers base their recruiting return on hiring metrics, and our new program makes that easy," Carrillo says. "You know that you're going to hire someone and what it's going to cost you going in," Carrillo says. "Mega job boards can't promise that you will hire someone at all, and traditional recruiters can't tell you what you're going to pay if you do. Our Guaranteed Hire solution, and our upfront pricing, gives you the budgeting and metrics you need. You get what you pay for, and what you get with CPGjobs is highly qualified candidates--period," Carrillo says.

With the addition of Guaranteed Hire, CPGjobs now has three service levels to serve industry employers: Guaranteed Hire, traditional Pay-per-Post; and professional recruiting.

New technologies

CPGjobs has upgraded its online services, too, introducing a new employers website, a redesigned candidate home page, and new logos and branding. “Resume Search" is a new function that enables pre-screened candidates to check off which companies they are interested in; clients can then search these lists on a subscription basis.

Another upgrade this year is category sites. "You’ve asked for new outreach and new options,” Carrillo says, “and these category sites are our most important change yet.”

"Our 12 newcategory sites -- more are coming -- put your jobs in front of additional CPG candidates," Carrillo reports. "These category-specific sites focus on gathering the right kind of candidates for each specialty. On the sites you’ll find only jobs that pertain to that specialty. These category sites will benefit everyone. They will reach new and existing candidates, who can bookmark their specific page to make looking for a job in their discipline available with one click. It will also benefit employers, giving them a chance to highlight their company and current needs. The new specialty sites also feature job alerts, career tips, resume and job-hunting help, industry news and events calendar, plus useful links to associations, publications and other websites. The sites include www.CPGmarketingjobs.com, www.CPGcategorymanagementjobs.com, www.CPGmarketresearchjobs.com, www.CPGsalesjobs.com, www.CPGtrademarketingjobs.com, www.CPGmerchandisingjobs.com, www.CPGretailbuyerjobs.com, www.CPGadvertisingjobs.com, www.CPGfinancejobs.com, www.CPGexejobs.com, www.CPGHRjobs.com and www.CPGMBAjobs.com.

Diversity outreach

“The thing our clients are most enthusiastic about is our increasing emphasis on candidate outreach, especially in the diversity community,” Carrillo says. This year executives from CPGjobs attended more career and networking events than ever before, including the National Society of Hispanic MBAs, the National Black MBA Association Expo, the Network of Executive Women Leadership Summit, and diversity symposiums sponsored by the California Diversity Council, the Texas Diversity Council, and Clorox. “We met hundreds of clients, prospects and candidates at these events,” he said. “The consumer packaged goods companies at these events are really walking their talk when it comes to diversity,” he said. “It was gratifying to meet so many of our clients and watch them in action.”

CPGjobs supports organizations that support business diversity, “enabling us to reach the best talent inside and outside the CPG industry. We are a founding member of the California Diversity Council (part of the National Diversity Council), a corporate sponsor of the Network of Executive Women, and a member of the National Black MBA Association, the National Society of Hispanic MBAs, the Society for Human Resource Management and Human Resource Executive.

“Our association with these and other organizations enables us to represent you in the diverse communities that increasingly lead our industry.” He added that "diversity in leadership is something we take great pride in. It is rooted in our corporate belief that diversity of culture, heritage and thought are building blocks to innovation, growth and excellence.”

Carrillo said CPGjobs is committed “to providing a diverse candidate pool to our clients because our clients want it, because it’s right, and because it is the smart thing to do. Companies with a diverse leadership respond better to their customers, have more dynamic decision-making, better morale, fewer grievances and, ultimately, a better bottom line.”

For more information on what's new at CPGjobs and to help map your 2008 recruiting strategy, contact Tami Page at (626) 535-0143.

Michael Carrillo is president of CPGjobs, the CPG industry’s leading candidate recruiting service for employers and recruiting agencies. You may contact him at Michael@CPGjobs.com or call (626) 535-0143.

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WELCOME ABOARD: CPGjobs welcomes Atkins Nutritionals, Inc., the Clorox Company, National Fruit Product Company, Inc. and Silver Ventures, Inc., to its growing roster of CPG clients. For the complete list visit CPGjobs.

CLOROX DIVERSITY SUMMIT: CPGjobs joined more than a hundred diversity organizations, candidates and employers at the 2007 Engineering & Technology Diversity Summit November 16 in San Francisco. “We thank Clorox for inviting us to this prestigious event,” said Michael Carrillo, president of CPGjobs. “This conference was a wonderful chance for us to make connections for our candidates and clients.” Carrillo and Tami Page, the company’s vice president of sales, represented CPGjobs at the event.

UPBEAT OUTLOOK FOR GRADS: Company growth and retirements are contributing to a strong job market for college students from the Class of 2008, according to a new report from the National Association of Colleges and Employers. Employers responding to NACE’s Job Outlook 2008 Fall Preview survey said they plan to hire 16 percent more new college grads in 2007-08 than 2006-07. “The job market for new college graduates has been gathering strength over the last several years, and this year we’re seeing that trend continue,” says Marilyn Mackes, NACE executive director. This is the fifth straight year in which employers have projected double-digit increases in college hiring. Service-sector employers have the most aggressive hiring plans and expect to increase their college hires by nearly 18 percent over 2006-07. Manufacturers anticipate an increase of nearly 15 percent in college hires. Overall, nearly 58 percent of the employers responding to NACE’s survey reported plans to increase their college hiring; more than one-third (36.5 percent) said they’ll maintain their college hiring at 2006-07 levels. Less than 6 percent expect to trim their college hiring.

MARK YOUR CALENDARS: For the National Association of Convenience Stores, January 28-31 in Las Vegas; New York Home Textiles Market Week, Jan. 31-Feb. 7 in New York; the International Home and Housewares Show, February 2-4 in Chicago; the Western Association of Food Chains, April 5-10; All Things Organic, April 27-29 in Chicago; and the Fancy Food Show, April 27-29 in Chicago. See CPGjob’s Calendar for more events and updates.

ON THE MOVE: Heineken USA has named Scott Blazek regional vice president of sales for the Central region. John Doolan was promoted to regional vice president of sales for the Northeast region. Doolan replaces Chris Steffanci, promoted to senior vice president for sales...Bill Moore, vice president, Atlanta division, for Publix has been inducted into the Food Industry Hall of Fame...Crunk Energy Drink has appointed Ralph Martin vice president of national sales and Marci Schnur director of field marketing and promotions. Martin has worked with Naked Juice Co., Tree of Life and Nabisco. Schnur was previously vice president of Ignition Inc.Big Y has appointed John Jendza director of store design and purchasing, James Kacmarcik director of risk management and Casimir Tryba director of food safetySkyy Spirits has appointed David Racicot vice president of marketing and Dave Karraker director of public relations and events...High Falls Brewing Co. has named Kenneth Yartz executive vice president and chief operating officer and Patrick Magallanes vice president of marketing...Imperial Brands Inc., named Brad Coughlin vice president and sales director of winesSend your company news to editor@CPGjoblist.com

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