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COVER STORY
Another great year working
together--thanks to you
 “At the end of 2006 we mark a year of extraordinary partnership with our clients,” says Michael Carrillo, president of CPGjoblist, “and we have you to thank for that.”
“Our focus is on our client’s return on investment,” according to Carrillo. “The more you use our service, the greater your return. You pay for only what you need, and if you don’t find the candidate you want, we offer a 100 percent guarantee. The only risk with CPGjoblist is not using our services.”
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'PAY IT FORWARD' SPECIALPurchase a "3 for 2" job package and we'll pay it forward by giving a free job to another company referred by you. When the new company uses their free job, you'll get a free job too. Call Michael Carrillo at 626 535-0143 to claim your sweet deal. Cathy Kolumbus Brand Management/Marketing
San Jose, CA
EXPERIENCE
Strong background in strategic brand management, marketing communications and product development, with an emphasis in targeting kids and moms. Experience launching new brands to increase awareness and stimulate trial. Skilled manager who has also revitalized mature brands and put them at top of consumers’ consideration set. Global marketing experience. Fluent in Spanish.
CAREER HIGHLIGHTS
Directed the redesign and repositioning of the Bell Brand for accessories, obtaining subcategory growth up to 15 percent and 7 percent growth overall, by taking the product portfolio from commodity items to consumer-relevant products via marketing, branding and product segmentation strategies. Developed and implemented global marketing plans and products for Mattel. Brands included Harry Potter, Barbie, Rock’em Sock’em Robots, Batman, Superman, and Nickelodeon. Created and executed the most successful brand campaign for Hasbro, My First Games, resulting in increased sales of 25 percent. Relaunched Minute Maid Orange Juice brand with experiential marketing and consumer promotions.
RECENT POSITION
Principal
Kolumbus Consulting, 2005-present
EDUCATION
MBA, St. Louis University
IN HER OWN WORDS
“My passion for consumer product marketing is the strongest asset I have to offer an employer. I am motivated by getting into the consumer’s mindset, determining the unmet needs and delivering appropriate product solutions supported with effective marketing communication tools.”
CPGJOBLIST APPRAISAL
“Cathy is a highly trained, highly skilled, and highly motivated brand management and marketing executive with a proven track record in consumer product marketing, U.S. and global experience, and Spanish fluency. We recommend her highly.”
Posted 12/4/06 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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NOTES
from the revolution
WELCOME ABOARD! CPGjoblist welcomes The Kellogg Company as an unlimited subscriber to its candidate referral service. The cereal and convenience food company will get unlimited job postings on CPGjoblist through 2007. Also joining CPGjoblist’s growing roster of CPG/retail clients: Concentric Marketing, Inc., Dermalogica, and Fisher-Price. For the complete list visit CPGjoblist.com.
DIVERSITY NEWS: The path to diversity is paved with accountability, according to a new report from DiversityInc. “Businesses succeed by holding their executives accountable for meeting measurable, obtainable goals. Diversity management, as an integral part of the line operations of a business, cannot succeed without that same level of accountability.” The magazine says CEO vision is the critical first step, followed by such measures as scorecarding, plans and surveys, and compensation tied to diversity management goalsHuman capital is “the greatest source of competitive advantage for corporations beginning to sell products and services into new emerging markets around the world,” says Peter Wright, vice president, HR Refining and Marketing for British Petroleum. “Success requires more than simply hiring the talent -- companies must ensure they have the organizational capabilities and procedures in place to best align the skills of their workforce with their strategic objectives.” Wright shared his comments at the Hunt-Scanlon Human Capital Forum last month in London.
RETAIL ROUNDUP: Black Friday provided “a solid start” to the long 2006 holiday sales season, MarketWatch reports. The nation’s top retailers are expected to enjoy a cumulative 2.5 percent increase in same-store sales over last November. The month had been off to a sluggish startCyber Monday, the much-hyped online version of the big shopping day, “was no Black Friday,” CNET reported. Amazon.com and other e-tailers noted no major spike in sales on the first work day after Thanksgiving.
MARK YOUR CALENDARS: For the Fancy Food Show, Jan. 21-23 in San Francisco; RFID, Deploying Your Item-Level Tracking System, Jan. 22-24 in Overland Park, Kansas; the 2007 Annual Meat Conference, Feb. 18-20 in Orlando; Best Practices Category Management Conference, February 20-23 in San Francisco; Refrigerated Foods Association Conference & Exhibition, Feb. 26-27 in The Woodlands, Texas; and the World Floral Expo 2007, March 14-17 in Miami. See CPGjoblist’s Calendar for more events and updates.
ON THE MOVE: August Busch IV has been named president and CEO of Anheuser-Busch Companies effective December 1. Busch IV assumes the reins held by Patrick Stokes. Stokes will replace August Busch III as chairman of the brewer's boardSally Romano has been appointed director of sales, marketing and technical services, for food and beverage North America by International Specialty Products Inc.Ryder has named Airton Gimenes senior vice president of sales and marketing for supply chain solutions....Send your company news to editor@cpgjoblist.com.
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