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CPGJOBLIST
CANDIDATE DOSSIER
Earnestine Benford
 Marketing Management
Orlando, FL
EXPERIENCE
Experienced consumer packaged goods marketer with general management background, leadership, innovation and team-building skills. Expertise in the full scope of strategic and tactical marketing tools, including new product development, positioning, research, advertising, consumer promotions, package development and niche marketing. Financially astute with extensive background in managing P/Ls. Active contributor to developing business strategies as a member of senior management teams.
CAREER HIGHLIGHTS
Directed marketing for Veggie Food division of Kellogg’s, including its flagship Morningstar Farms brand. Developed unit business plan and identified innovation research strategies. Directed marketing of Sara Lee’s Lunch Group with $800 million in sales with a $44 million consumer budget; portfolio included such brands as Ball Park Franks and Hillshire Farm. Implemented hot dog portfolio segmentation and marketing mix strategy; developed innovation process and strategy resulting in the first individually wrapped hot dog, Ball Park Singles. Managed the complete repositioning of the Coca Cola Foods’ Hi-C brand marketing, including graphics, pack size and communication.
RECENT POSITIONS
Director of Marketing, Veggie Food Group
Kellogg’s, 2004
Vice President, Marketing, Lunch Group
Sara Lee Corporation, 1996-2003
Vice President, Marketing, Hot Dogs/Corn Dogs
Ball Park Brands,1999-2001
EDUCATION
MBA, Finance, Washington University
PERSONAL
International travel, skiing, physical activity and the arts. Studying Spanish as a second language. A good sense of humor and high personal integrity
IN HER OWN WORDS
“My goal is to join a team of goal-oriented professionals guided by sound strategies based on consumer insights and organizational competencies. I would be extremely effective in a role that incorporates the development of innovative products/services or requires a new approach to managing an existing business. As a team member, I will be committed to using all of my knowledge, experience and enthusiasm to realizing new possibilities that will generate growth. I believe building strong relationships, establishing shared vision and flawless execution are the cornerstones of success.”
CPGJOBLIST APPRAISAL
“Earnestine has managed major brands in both food and beverage categories. She has been successful marketing to adults, “tweens” and kids. Her keen strategic skills coupled with solid execution enables her to visualize what success looks like and translate concepts into reality. Past accomplishments are sound indications of her ability to apply effective leadership techniques and achieve successful outcomes.”
Posted 11/30/05 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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PREVIOUS CLOSEUPS:
Mark J.L. Buss No longer available Alan S. Willner RANDY R. ZENO Randall E. Patterson Darrell Thompson LUCI SHEEHAN M. P. ( curently employed ) Kenneth S. Kandall PHILLIP J. BALL JACKIE APODACA STEPHEN T. CRUTY LAURA CARPENTER
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