|
|
COVER STORY
Don’t wait to hire -- train
your own specialists now
 Companies are facing critical shortages in key marketing and research specialties such as consumer insights. But employers don’t have to sit passively waiting for the perfect candidate to become available, says CPGjoblist President Michael Carrillo.
“Cross training people with the right skill sets or hiring outside your channel can enable you to fill these critical positions without delay while providing you with wider options,” Carrillo says. “It’s a way to turn an imbalance in candidate experience into an opportunity.” MORE
YEAR-END SPECIALGet a jump on your 2006 hiring with CPGjoblist. Buy two positions in the next three months and get your third listing free (bonus listing may be used at any time). Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. Earnestine Benford  Marketing Management
Orlando, FL
EXPERIENCE
Experienced CPG marketer with management background, leadership, innovation and team-building skills. Expertise in all strategic and tactical marketing tools, including new product development, positioning, research, advertising, consumer promotions, package development and niche marketing. Financially astute; active contributor to developing business strategies as a member of senior management teams.
CAREER HIGHLIGHTS
Directed marketing for Veggie Food division of Kellogg’s, including its flagship Morningstar Farms brand. Developed unit business plan and identified innovation research strategies. Directed marketing of Sara Lee’s Lunch Group with $800 million in sales with a $44 million consumer budget; portfolio included such brands as Ball Park Franks and Hillshire Farm.
RECENT POSITION
Director of Marketing, Veggie Food Group
Kellogg’s, 2004
EDUCATION
MBA, Finance, Washington University
IN HER OWN WORDS
“My goal is to join a team of goal-oriented professionals guided by sound strategies based on consumer insights and organizational competencies. I would be extremely effective in a role that incorporates the development of innovative products/services or requires a new approach to managing an existing business.”
CPGJOBLIST APPRAISAL
“Earnestine has managed major brands in both food and beverage categories. Her keen strategic skills coupled with solid execution enables her to visualize what success looks like and translate concepts into reality.”
Posted 11/30/05 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
Complete Dossier | Email Dossier | More Candidate Closeups
|
NOTES
from the revolution
THERE’S STILL TIME to participate in CPGjoblist’s benchmark survey of diversity practices in the CPG industry. Participating executives who reply by December 9 will receive a free copy of the confidential findings. The study is being conducted in cooperation with the Center for Workforce Excellence, and is designed to help employers recruit and retain diverse management teams. To participate in the confidential survey, and receive your free diversity report, contact Michael Carrillo at (626) 535-0143.
WELCOME ABOARD: CPGjoblist is welcoming more new clients this month: Wilton Industries, Mass Connections, Hamilton Beach/Proctor Silex Inc., Kimberly-Clark, Pacific Natural Foods and Alder Foods. Visit their websites and learn more about these industry leaders today.
WAL-MART, ELECTRONICS TOP SALES. Steep discounts, rebate offers and expanded hours drew huge crowds to the nation's stores over the Thanksgiving holiday. Wal-Mart Stores, Inc., and electronics retailers were identified as early winners; apparel chains did not perform as well. Analysts listed video games, high-definition TVs and digital cameras among the hottest sellers.
THE SEASON TO GIVE: CPGjoblist client Kimberly-Clark Corporation announced a cash contribution of $20,000 to support relief efforts in the wake of the southern Indiana tornadoes. As a leading employer in the tri-state area, Kimberly-Clark is directing the donation to Habitat of Evansville's "Operation Home Again" programMass Connections is assisting the Salvation Army with hurricane disaster relief fund-raising. The CPGjoblist client distributed envelopes to nationwide retail shoppers that are pre-addressed to the Salvation ArmyThe Church & Dwight Employee Giving Fund, Inc., announced that it will contribute approximately $285,000 in cash to charitable organizations in New Jersey, Pennsylvania and the Gulf Coast region beginning this month. More than 50 different organizations will receive donations. The company has already donated $70,000 in cash and roughly $1 million of Arm & Hammer products to charitable organizations working in areas affected by Hurricanes Katrina, Rita and Wilma.
MARK YOUR CALENDARS: For Marketechnics 2006, Jan. 30-Feb. 1 in San Diego; the Hobby Industry Association, Feb. 2, in Las Vegas; National Grocers Association, Feb. 7-10 in Las Vegas; Reinventing CPG and Retail Summit, February 27-March 1 in San Francisco; the International Home and Housewares Show, March 19-21 in Chicago; Nutricon, March 22-24 in Anaheim; and the Natural Products Expo West, March 23-26 in Anaheim. See CPGjoblist’s Calendar for more events and updates.
ON THE MOVE: Chevron Corp. has announced that Charles Williamson, an executive vice president at the company and the former chairman and chief executive of Unocal, will retire effective Dec. 1The Tetra Laval Group has named Dennis Jonsson president and CEO of Tetra Pak, effective January 1. The appointment follows the retirement of Nick Shreiber after five years as president and CEOConsolidated Buying Company LLC has named Scott Konya national wholesale accounts managerRemy Cointreau USA has appointed Thomas Jensen president and CEO. ...The Terlato Wine Group has named Tom Steffanci chief operating officer for Paterno Wines International...Bacardi Ltd. has appointed Facundo Bacardi chairman of the board. Bacardi succeeds Ruben Rodriguez, who will remain on the boardRockwell Automation has announced that Mike Jamieson has been named vice president of its beverage industry initiative. Send your company news to editor@CPGjoblist.com.
MORE NEWS
|
