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CPGJOBLIST
CANDIDATE DOSSIER
Byron Dennis
 Sales Management
Southeast
EXPERIENCE
Proven leader with a unique combination of experience in engineering, sales, brand management and general management at leading CPG companies, including Coors Brewing, Sara Lee and Coca-Cola USA. Significant key account management experience and relationships with national and regional off-premise customers; expertise in future consumption and on-premise food and beverage channels; a category expert in frozen, refrigerated, and shelf-stable products in both branded and private label products; and significant training, graduate education and experience in the development, installation, and maintenance of state-of-the-art manufacturing technologies. Adept at brand management marketing, sales planning, DSD operations and broker/customer management.
CAREER HIGHLIGHTS
As channel director, small format, for Coors Brewing, lead team to total performance improvement by a full percentage point. Convenience segment performance recognized as an industry growth company by Beer Business Daily. As group leader, large format, led team up 3.2 percent versus previous year, exceeding goal by .8 points. Team achieved 40 percent diversity in roster. At Sara Lee Bakery, reversed region’s negative sales trend; doubled pie category sales in one year; and led sales force with lowest total deductions.
RECENT POSITIONS
Channel Director, Small Format — National Key Accounts, 2006-2007
Coors Brewing Company (2003-present)
Group Leader, Large Format — National Key Accounts, 2004-2006
Coors Brewing Company (2003-present)
Specialty Brands District Business Manager, 2003-2004
Coors Brewing Company (2003-present)
EDUCATION
MBA, Marketing, Clark Atlanta University
B.S., Physics, Clark Atlanta University
PERSONAL
Avid outdoorsman who enjoys golf, snow skiing, boating and fitness exercising.
IN HIS OWN WORDS
“I have demonstrated my strategic thinking ability through the successful management of dedicated customer teams of some of the largest customers in different channels across the U.S. I have consistently contributed my leadership in a corporate setting--managing the sales management process, motivating and empowering team members, fine-tuning marketing plans, and juggling multiple projects. I am a proficient top manager and profit-minded leader. My initiatives have resulted in increased market share, successful customer sales programs, and winning customer plans. I am looking for a winning environment where resources are found for good ideas and differences are explored and encouraged.”
CPGJOBLIST APPRAISAL
“Byron has experience at the industry’s top companies and strong leadership and management skills. He highly trained and has a great track record of building sales.”
Posted 7/9/07 by CPGjobs. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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PREVIOUS CLOSEUPS:
Heidi Hall Nina C. Pascual Edmundo Macias Jr. Rosemary Mercado Tarcus Allen Lucy Howng Cathy Kolumbus Claudia Ramirez Osmar Rodriguez No longer available 12/2006 Tania Green Maurice Adair Sergio Montalvo LeAnne Richards JUAN C. DAVILA RAUL COZ Waynell L. Henson John H. Ward Earnestine Benford Mark J.L. Buss No longer available Alan S. Willner RANDY R. ZENO Randall E. Patterson
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